Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Canada’s textiles market ran consistently cheaper than the global benchmark on Facebook Ads CPMs, but with sharper swings. Costs opened high in January 2025, fell hard through late Q1, rebounded mid-year, lifted into the holidays, then reset to the lowest point in January 2026. Volatility was the defining feature, even as overall country-specific ad costs stayed well below market.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Textiles industry in Canada compared to the global benchmark.
Across January 2025 to January 2026, Canada’s textiles CPM averaged about $10.32, roughly half of the $19.81 global average. The period began at $17.16 in January 2025 and ended at $3.94 in January 2026, a 77% decline. The local high was also the first month ($17.16), while the low came in the last ($3.94). Within 2025, the range ran from $6.76 in September to $17.16 in January, with a late-year lift to $14.84 in December.
Momentum came in sharp bursts. February 2025 effectively halved from January (down $8.53), March steadied near $9.02, and April–June hovered between $7.17 and $9.74. A mid-year rebound pushed July–August up to ~$13.80, before September dropped to $6.76. October and November climbed back to ~$10–11, and December capped the year at $14.84. The steepest swing arrived in the New Year, with a $10.90 drop from December to January 2026.
Volatility averaged about $4.00 per month in Canada—roughly 2.5x the global benchmark’s $1.63—signaling more dramatic month-to-month changes than the broader market.
The year traced a familiar rhythm for CPM analysis: a softening through late Q1, a summer lift, a September dip, and a Q4 run-up into the holidays. In Canada’s textiles category, these beats were amplified. The mid-year rebound (July–August) was strong but short-lived; September undercut gains before costs climbed again into December. January 2026 showed the classic post-holiday reset, falling to the lowest CPM of the entire series.
Canada tracked below the global benchmark in every month. The gap was narrowest at the start—January 2025 was just 3% below global CPMs—then widened for most of the year. Through 2025, Canada averaged $10.85 while the global baseline averaged $20.15, a 46% discount. The widest separation appeared in January 2026, when Canada’s CPMs were 75% below global levels. The global curve rose steadily into a November peak ($25.22) and eased into January 2026 ($15.74, down 11% year over year), while Canada’s path was choppier and ultimately fell much further (down 77% YoY).
In short, Canada’s textiles CPMs remained below average yet more volatile—above-market moves in Q4, a pronounced September dip, and an outsized January reset contrasted with the smoother global trend.
Understanding Facebook Ads benchmarks for CPM in the Textiles industry in Canada highlights a year of below-market but highly variable costs, with distinct seasonal surges and resets. This country-specific ad cost view helps frame industry ad performance against global CPM trends and clarifies how Canada’s textiles CPMs diverged from worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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