Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Transportation and Logistics CPMs spent most of the year running below the global benchmark, sitting in a low‑teens band through mid‑2025, lifting in Q4, then resetting in December before an atypical January 2026 spike. The sector’s costs were calmer than the headline suggests—until that final month, which overshot the market by a wide margin.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics across all countries compared to the global benchmark.
The year opened at $12.35 CPM in January 2025 and closed at $44.90 in January 2026. Across the full period, Transportation and Logistics averaged $15.43 CPM. Looking at the 2025 calendar year alone, the industry averaged $12.98 with a median around $12.75—well below the multi‑industry global average of $20.15 in 2025.
The low point came early: February 2025 dropped to $5.47, then CPMs rebuilt into a stable $12–13 range from May through September (average $12.82). Q4 brought the expected lift—$18.04 in October and $22.35 in November—before a December cooldown to $14.18. The standout move arrived in January 2026 at $44.90, the series high and more than double November.
Month‑to‑month volatility averaged a 5.35‑point absolute change, markedly influenced by the January 2026 jump. Excluding that outlier, typical monthly moves averaged about 3.05 points. For context, the global benchmark’s month‑to‑month change averaged 1.63 points over the same window.
Relative to the global multi‑industry benchmark, Transportation and Logistics CPMs were consistently below market through 2025—by roughly 36% on average that year (industry $12.98 vs. global $20.15). Over the entire 13‑month period, the sector averaged about 22% below the global benchmark ($15.43 vs. $19.81).
The gap narrowed the most in November 2025, when the industry’s $22.35 CPM sat 11% under the global $25.22. It widened in February 2025, with the sector 69% below the global $17.90. Only once did Transportation and Logistics move above market: January 2026’s $44.90 CPM exceeded the global $15.74 by roughly 185%. While the global trend rose steadily across 2025 (+24% from January to December) before easing in January 2026, the sector’s path was choppier—small gains across most of 2025 (+15% from January to December), a Q4 lift, then a sharp January surge.
This CPM analysis of Facebook Ads benchmarks shows Transportation and Logistics across all countries running below global levels for most months, with a pronounced Q4 lift and an exceptional January spike. Understanding Facebook Ads CPM benchmarks for the Transportation and Logistics industry globally helps marketers interpret country‑specific ad costs and compare sector performance to broader worldwide trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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