Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Transportation and Logistics advertising delivered a quietly below-market story for most of the 13‑month window, then exploded into a sharp spike in mid‑2026. Overall, cost per thousand impressions (CPM) for Transportation and Logistics averaged roughly $8.6 — well under the global benchmark average of about $20.6. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in All countries available compared to the global benchmark.
The series starts at $3.32 in July 2025 and closes at $33.99 in July 2026, a roughly 924% lift from start to finish driven largely by two late spikes. The monthly low was $2.61 (December 2025); the high was $33.99 (July 2026) — a 13x range within the Transportation and Logistics sample. Before the mid‑2026 surge, CPMs mostly traded between $2.6 and $10.3, with modest bumps in October 2025 ($10.31) and March 2026 ($7.37). The most extreme jump occurred from May to June 2026 — $4.19 to $25.82 (+~516%) — followed by another rise to $33.99 in July (+~32% month over month).
By contrast, the global baseline stayed steadier: monthly medians ranged from $16.47 to $24.26, averaging ~$20.6. The baseline’s highest point was November 2025 ($24.26) and its trough was July 2026 ($16.47), a much tighter ~1.5x spread.
Transportation and Logistics showed a muted seasonal rhythm through Q4 and Q1, with a small October 2025 elevation and a December 2025 trough — December recorded the series’ lowest CPM. Typical baseline behavior showed Q4 elevation (November 2025 peak) and sustained mid‑year levels through spring. The Transportation and Logistics series then broke that pattern: late spring 2026 was punctuated by an outsized lift in June and July, creating a new, hard-to-ignore peak that contrasts with the baseline’s more gradual swings.
Volatility quantifies that contrast: average absolute month‑to‑month movement for Transportation and Logistics was about $4.46, more than double the global benchmark’s average monthly movement (~$1.92). That makes the industry series distinctly choppier despite its lower long‑run level.
Across the window, Transportation and Logistics CPMs ran roughly 58–59% below the global benchmark on average. For most months the industry sat well below market CPMs, only crossing above baseline during the June–July 2026 surge. Where the global benchmark moved in a 1.5x band year‑over‑year, Transportation and Logistics produced a 13x swing driven by a concentrated mid‑2026 event — a pattern described as below average but markedly more volatile.
Understanding Facebook Ads CPM analysis for Transportation and Logistics in All countries available provides a clear data point for industry ad performance and country‑specific ad costs comparison to broader Facebook Ads benchmarks and CPC trends, tying CPM analysis back to CTR performance and industry ad performance discussions.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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