Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Transportation and Logistics CPMs spent most of the year priced below the global Facebook Ads benchmarks, then staged a sharp Q4 2025 lift that narrowed the gap to near parity. Across all countries, CPMs started elevated in November 2024, fell hard into February’s trough, stabilized through summer at a mid-$12 band, and then surged in October–November. Volatility was meaningfully higher than the market, with several standout swings: a deep February dip and a rapid autumn rebound.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics across all countries compared to the global benchmark.
Key monthly shifts:
Seasonality presented in two distinct arcs. First, a winter trough: January ($12.35) drifted downward to February’s low ($5.47), with a rebound beginning in March ($7.99) and consolidating across Q2. From May to September, CPMs settled into a plateau averaging roughly $12.66, suggesting a calm mid-year rhythm. The second arc was an autumn run-up: October leapt to $18.12, and November peaked at $22.73 — a late-year acceleration consistent with heightened competition in Q4. Notably, December 2024 ran counter to that pattern at $12.67, highlighting year-to-year variability.
Transportation and Logistics CPMs were consistently below market for most of the year, underperforming the global benchmark by:
While the global trend was comparatively steady (+3% from November 2024 to November 2025), Transportation and Logistics was choppier, with deeper troughs and a stronger late-year rebound across all countries.
This CPM analysis of Facebook Ads benchmarks for the Transportation and Logistics industry across all countries shows a below-market year that tightened dramatically in Q4 2025. Understanding Cost per Thousand Impressions patterns for Transportation and Logistics across all countries helps benchmark country-specific ad costs and compare industry ad performance to the global trend.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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