Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Transportation and Logistics advertising delivered a quietly below-market story for most of the 13‑month window, then exploded into a sharp spike in mid‑2026. Overall, cost per thousand impressions (CPM) for Transportation and Logistics averaged roughly $8.6 — well under the global benchmark average of about $20.6. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in All countries available compared to the global benchmark.
The series starts at $3.32 in July 2025 and closes at $33.99 in July 2026, a roughly 924% lift from start to finish driven largely by two late spikes. The monthly low was $2.61 (December 2025); the high was $33.99 (July 2026) — a 13x range within the Transportation and Logistics sample. Before the mid‑2026 surge, CPMs mostly traded between $2.6 and $10.3, with modest bumps in October 2025 ($10.31) and March 2026 ($7.37). The most extreme jump occurred from May to June 2026 — $4.19 to $25.82 (+~516%) — followed by another rise to $33.99 in July (+~32% month over month).
By contrast, the global baseline stayed steadier: monthly medians ranged from $16.47 to $24.26, averaging ~$20.6. The baseline’s highest point was November 2025 ($24.26) and its trough was July 2026 ($16.47), a much tighter ~1.5x spread.
Transportation and Logistics showed a muted seasonal rhythm through Q4 and Q1, with a small October 2025 elevation and a December 2025 trough — December recorded the series’ lowest CPM. Typical baseline behavior showed Q4 elevation (November 2025 peak) and sustained mid‑year levels through spring. The Transportation and Logistics series then broke that pattern: late spring 2026 was punctuated by an outsized lift in June and July, creating a new, hard-to-ignore peak that contrasts with the baseline’s more gradual swings.
Volatility quantifies that contrast: average absolute month‑to‑month movement for Transportation and Logistics was about $4.46, more than double the global benchmark’s average monthly movement (~$1.92). That makes the industry series distinctly choppier despite its lower long‑run level.
Across the window, Transportation and Logistics CPMs ran roughly 58–59% below the global benchmark on average. For most months the industry sat well below market CPMs, only crossing above baseline during the June–July 2026 surge. Where the global benchmark moved in a 1.5x band year‑over‑year, Transportation and Logistics produced a 13x swing driven by a concentrated mid‑2026 event — a pattern described as below average but markedly more volatile.
Understanding Facebook Ads CPM analysis for Transportation and Logistics in All countries available provides a clear data point for industry ad performance and country‑specific ad costs comparison to broader Facebook Ads benchmarks and CPC trends, tying CPM analysis back to CTR performance and industry ad performance discussions.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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