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Facebook Ads CPM Benchmarks for Transportation and Logistics in Norway

Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type

CPM (Cost Per Mille) for Transportation and Logistics in Norway

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads CPM benchmarks: Transportation and Logistics in Norway vs. global

  • This analysis looks at cost-per-thousand-impressions (CPM) trends for industry Transportation and Logistics and target country Norway compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No monthly CPM values were available for the selected segment (Transportation and Logistics, Norway) in the provided period, so a direct comparison to the global baseline cannot be calculated.
  • The global baseline averaged 19.80 across Oct 2024–Sep 2025, with a high of 24.67 in November and a low of 17.97 in January.
  • Baseline CPMs declined about 5.0% from the first month (Oct 2024) to the last (Sep 2025).
  • Volatility in the baseline was moderate: average month‑over‑month absolute change was about 7.7%, with the largest swings in Q4–Q1.

Scope and dataset

  • Metric: cost-per-thousand-impressions (CPM).
  • Industry: Transportation and Logistics.
  • Country: Norway.
  • Baseline: global median CPMs by month (Oct 2024–Sep 2025).

Global baseline CPM benchmarks (Oct 2024–Sep 2025)

  • Average: 19.80
  • High: 24.67 in November 2024
  • Low: 17.97 in January 2025
  • Range: ~6.70 across the year
  • Change from first to last month: −5.0% (20.32 in Oct 2024 to 19.31 in Sep 2025)
  • Volatility: average month‑to‑month absolute change ~7.7%
  • Notable moves:
  • +21.4% from October to November (seasonal spike)
  • −16.4% from November to December
  • −12.9% from December to January
  • +7.5% from February to March
  • +7.0% from July to August

Seasonal patterns in the global data

  • Q4 spike: CPMs peaked in November, consistent with holiday demand pressure.
  • Q1 reset: Costs fell sharply into January, the yearly low.
  • Spring to summer stability: March–July remained relatively stable around the high‑teens to ~19.7.
  • Late-summer uptick: August rose to 20.47 before easing to 19.31 in September.

Selected segment vs. global baseline

  • For Transportation and Logistics in Norway, the provided period contains no monthly medians, so relative positioning (“above market,” “below average,” or “in line with overall trends”) cannot be determined.
  • The global baseline offers a directional reference for expected CPM seasonality and magnitude until local segment data becomes available.

Understanding cost-per-thousand-impressions benchmarks on Facebook Ads in Transportation and Logistics and Norway helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Norway Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 17Constitution Day
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)

Potential Advertising Impact

CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.

What affects CPM rates on Facebook Ads?

CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.

Why does my CPM vary so much between campaigns?

Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.

What's a competitive CPM for 2025?

In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.

Does audience size or targeting affect CPM more?

Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.

Should I worry more about CPM or CPC?

Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.

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