Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
The headline: Venture Capital & Investment CPMs across all countries ran lower than the year-long global benchmark in early summer but erupted into a large October spike, producing a far more volatile pattern than the baseline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment in all countries compared to the global benchmark.
Cost Per Thousand Impressions (CPM) for Venture Capital & Investment sampled three months in 2025: June ($7.51), August ($8.42) and October ($37.70). The three-month average for this selected market is roughly $17.88, with a clear low of $7.51 and a high of $37.70 — a dramatic swing. By contrast the global baseline (13-month series from June 2025–June 2026) averaged about $20.49, with values ranging from $18.16 to $24.21.
Month-to-month momentum for the selected market shows a muted lift from June to August (+12% across two months), followed by a sharp rebound into October (+402% from June to October). In absolute terms the October value was about $17.58 higher than the same-month global baseline ($37.70 vs $20.13) — roughly an 87% premium versus the October benchmark. Conversely, June and August were materially below market: June was ~60% below the baseline and August ~56% below.
Volatility is the clearest story: the selected series’ standard deviation is large (roughly $14.0, coefficient of variation ~78%), while the baseline exhibits much steadier movement (standard deviation ~$2.0, CV ~9.6%). Average monthly absolute swings were about $7.5 for the Venture Capital & Investment sample versus roughly $1.8 for the global benchmark.
The baseline sequence shows routine seasonality: a modest ramp into Q4 (notably peaking in November) and a softening into early Q1 and late spring. The Venture Capital & Investment sample diverged from that rhythm — instead of a gradual Q4 rise, it printed a low mid‑summer followed by an outsized October surge. That October spike breaks the smoother seasonal cadence seen in the global CPM analysis and creates a punctuated pattern rather than a steady ramp.
Framed relatively, Venture Capital & Investment CPMs began the period well below global levels (~56–60% under the baseline in June–August) before swinging above market by late Q3/early Q4 (an ~87% excess in October). Over the sampled points the selected average sat about 12.7% below the global average, but that masks the extreme dispersion: the narrowest gap was in August (~56% below), the widest gap in October (nearly +87% above). In volatility terms the vertical movement in the Venture Capital & Investment series is far more pronounced — several multiples of the baseline’s month-to-month variability.
Understanding Facebook Ads CPM benchmarks and CPM analysis for Venture Capital & Investment across all countries provides a clear view of how industry ad costs and country-specific ad costs can diverge from broader market CPM trends. This snapshot of CPM performance for Venture Capital & Investment across all countries highlights significant swings versus the global benchmark and should be read as a comparative, data-driven benchmark.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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