Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
The headline: Venture Capital & Investment CPMs ran noticeably below the global benchmark for most of the period, but with an extreme October spike that briefly reversed the gap. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment in All countries compared to the global benchmark.
Across the 13‑month baseline (July 2025–July 2026) the global median cost‑per‑thousand‑impressions (CPM) averaged about $20.6, peaking near $24.3 in November 2025 and bottoming at roughly $16.5 in July 2026. By contrast, the Venture Capital & Investment series (All countries) showed a much lower overall average — about $11.5 CPM — but with pronounced spikes and troughs. The selected series started at $8.46 in August 2025, surged to a high of $35.93 in October 2025, then collapsed to $3.94 in January 2026 and remained low through spring (April $4.45; May $4.78). From the initial August point to the final May point the series fell roughly 44% (8.46 → 4.78), while the global baseline moved in a narrower band and declined modestly from mid‑period highs.
Volatility was a defining feature: the Venture Capital & Investment CPMs spanned about $32 between the high and low, with a standard deviation near $12.3 — more than the series’ mean — signaling extreme month‑to‑month swings. Most months (four of five reported) the industry ran 75–81% below the global CPM; October 2025 was the clear outlier, when industry CPM ran roughly 79% above the global level.
The baseline shows a typical rhythm: a pickup toward late Q4 (November’s $24.3) and a softening into mid‑year (lowest in July 2026). The Venture Capital & Investment series did not mirror that steady seasonality — instead it displayed episodic momentum. A sharp lift in October 2025 created a brief, anomalous peak; that lift was followed by a steep decline into Q1 2026 and a muted spring. In short, the industry’s cadence was punctuated by a single, sharp spike and then a protracted low plateau rather than gradual seasonal rises and falls.
Viewed relative to the global benchmark, Venture Capital & Investment CPMs were generally below average. On the five overlapping months: August 2025’s $8.46 vs. global $19.27 (~56% below), January 2026’s $3.94 vs. $18.81 (~79% below), April 2026’s $4.45 vs. $23.65 (~81% below), and May 2026’s $4.78 vs. $22.76 (~79% below). October 2025 stands apart: $35.93 vs. $20.10 (about 79% above global). Overall the industry trailed the global CPM by roughly 44% on average, but with much greater month‑to‑month variability and a single strong outlier month where it ran above market.
Understanding Facebook Ads CPM analysis for Venture Capital & Investment across All countries frames how industry ad costs moved versus broader market CPM trends and offers a clear view of volatility in country‑specific ad costs and industry ad performance.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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