Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Venture Capital & Investment ads across All countries started the window at unusually low CPMs, then surged to an outsized peak mid‑fall — a pattern that contrasts sharply with the steadier global baseline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment in All countries compared to the global benchmark.
Measured as cost per thousand impressions (CPM), the Venture Capital & Investment sample averaged roughly $17.9 across the three reported months, with a low of $7.51 in June 2025 and a high of $37.70 in October 2025. That rise from June to October represents a roughly +402% increase — a dramatic momentum swing driven by the October spike.
By contrast, the global baseline (the Benchmark) averaged about $20.8 CPM across 13 months (June 2025–June 2026), ranging modestly between $18.80 (June 2025) and a peak of $24.21 (November 2025). Where the baseline moves in a narrow band, Venture Capital & Investment shows far greater swings: the sample standard deviation is about $17.2 versus roughly $2.0 for the global benchmark, giving a coefficient of variation near 96% for the selected series compared with about 9–10% for the baseline. In plain terms, Venture Capital & Investment was typically below market in summer (≈60% lower than global CPMs in June) and then jumped well above the market in October (≈88% higher than the global October CPM).
The baseline shows modest seasonality: a gentle climb from late summer into fall and a notable late‑year high in November (about +29% vs June) with another uptick in spring. The Venture Capital & Investment series, however, does not follow that smooth seasonal rhythm in the supplied months. Instead, it exhibits a low flat period through June–August (around $7.5–$8.4) followed by a sharp rebound to $37.7 in October — a single, dominant monthly spike that creates the bulk of the year’s variability. That spike produces much higher month‑to‑month volatility than the baseline’s steady seasonal pulses.
Relative to the global benchmark, Venture Capital & Investment is more volatile and switches between being materially below and materially above market. In June and August it trailed global CPMs by roughly 56–60%; in October it exceeded the global CPM by about 88%. The global trend over the same June→October window was modestly upward (about +7%), while the selected industry’s movement was far choppier and more extreme (+402%). Put another way: most months in the sample were below average for country‑specific ad costs, but a single high month widened the gap in the other direction.
Understanding Facebook Ads benchmarks, CPM analysis, CPC trends, CTR performance, country-specific ad costs, and industry ad performance for Venture Capital & Investment in All countries clarifies how this sector can deviate sharply from global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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