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Facebook Ads CPM Benchmarks for Venture Capital & Investment in Argentina

Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type

CPM (Cost Per Mille) for Venture Capital & Investment in Argentina

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads CPM benchmarks: key takeaways

  • This analysis looks at cost-per-thousand-impressions (CPM) trends for industry Venture Capital & Investment and target country Argentina compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No selected data points were available for Venture Capital & Investment in Argentina across the period, so we summarize the global baseline and note seasonal patterns and volatility for context.
  • Globally, CPMs show clear seasonality: costs spike in Q4 (notably November) and ease in January, with moderate month-to-month movements thereafter.
  • Over the most recent 12 months in the baseline, CPMs averaged 19.80, peaking at 24.67 in November and bottoming at 17.97 in January; the period ends slightly below where it started (about -5% from October to September), indicating a mild cooling after the Q4 peak.

Scope and framing

This report covers CPM for Facebook Ads. The selected segment is Venture Capital & Investment in Argentina, compared against a global baseline. Because the selected_data series is empty for the period provided, the comparative positioning (above market, below average, or in line) cannot be determined. The global series serves as the benchmark reference.

Selected segment overview (Argentina, Venture Capital & Investment)

  • Data availability: No monthly medians were provided for the selected segment, so averages, highs/lows, and volatility cannot be computed for Argentina in this industry for the timeframe shown.

Global baseline overview

  • Average CPM: 19.80 across the last 12 months.
  • Median CPM: 19.38.
  • High: 24.67 in November (Q4 peak).
  • Low: 17.97 in January (post-holiday trough).
  • First-to-last change: 20.32 in October to 19.31 in September, down ~4.99%.
  • Volatility: average absolute month-over-month change of ~1.60; the largest jump was +21.4% from October to November; the steepest decline was -16.4% from November to December.
  • Seasonal pattern:
  • Q4 uplift: October–December average 21.88, about 18% higher than Q1’s 18.50.
  • Early-year reset: January and February are among the lowest months.
  • Late-summer firming: a mild uptick in August (20.47).

Comparison: selected segment vs. global baseline

  • Relative position: Not assessable due to no selected_data points for Venture Capital & Investment in Argentina.
  • Context from the baseline:
  • Expect higher CPM pressure in Q4 around holiday periods, followed by a January correction.
  • Outside Q4, CPMs clustered around the 19–20 range, with modest month-to-month movement.

Understanding cost-per-thousand-impressions benchmarks on Facebook Ads in industry Venture Capital & Investment and Argentina helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Argentina Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 3‑4Carnival
Mar 24Truth & Justice Memorial
Apr 2Malvinas Day
Apr 18Good Friday
May 1Labour Day
May 25May Revolution Day
Jun 16Martín Miguel de Güemes Day
Jun 20Flag Day
Jul 9Independence Day
Aug 18San Martín Memorial Day
Oct 13Cultural Diversity Day
Nov 24National Sovereignty Day
Dec 8Immaculate Conception
Dec 25Christmas

Key Shopping Season

December (Christmas period)

Potential Advertising Impact

CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.

What affects CPM rates on Facebook Ads?

CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.

Why does my CPM vary so much between campaigns?

Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.

What's a competitive CPM for 2025?

In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.

Does audience size or targeting affect CPM more?

Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.

Should I worry more about CPM or CPC?

Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.

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