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Facebook Ads CPM Benchmarks for Venture Capital & Investment in India

Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type

CPM (Cost Per Mille) for Venture Capital & Investment in India

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads CPM benchmarks: highlights and context

This analysis looks at cost-per-thousand-impressions (CPM) trends for industry Venture Capital & Investment and target country India compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

  • No country- and industry-specific observations were available in the selected dataset for this period. As a result, the summary below focuses on the global baseline to provide directional context.
  • The global baseline averaged $19.80 CPM across Oct 2024–Sep 2025, with a peak in November ($24.67) and a low in January ($17.97).
  • Seasonal pattern is clear: CPMs spiked in November (Q4) and eased sharply in January. Q4 averaged $21.88 versus $18.50 in Q1—about 18% higher.
  • From the first month (Oct 2024) to the last (Sep 2025), the global baseline declined by about 5.0% ($20.32 to $19.31).
  • Average month-to-month absolute movement was 7.7%, but excluding the Q4 spike, typical monthly volatility narrowed to roughly 5.2%—indicating relatively stable CPMs through most of the year.

Selected dataset versus the global baseline

  • Selected dataset (Venture Capital & Investment in India): No available monthly CPM readings during the observed period, so comparative statistics (averages, highs/lows, volatility) cannot be computed.
  • Relative positioning: With no local data, positioning versus the global baseline (above market, below average, or in line) cannot be determined for this selection.

Global baseline CPM trend details

  • Average: $19.80 CPM across the 12-month window.
  • High and low:
  • High: November 2024 at $24.67 (notable seasonal surge).
  • Low: January 2025 at $17.97 (post-holiday reset).
  • Range: $6.70 spread between high and low (~34% of the average), reflecting meaningful seasonal amplitude.
  • First-to-last change: -5.0% from October 2024 ($20.32) to September 2025 ($19.31).
  • Notable swings:
  • +21.4% from October to November.
  • -16.4% from November to December (partial normalization after the peak).
  • A late-summer uptick in August ($20.47), followed by a -5.7% step-down into September ($19.31).

Seasonality and stability signals

  • Q4 surge: Costs typically increase in Q4 around holiday periods, with November showing the most pronounced lift.
  • January reset: The lowest CPMs appeared in January, consistent with post-holiday budget recalibrations.
  • Mid-year steadiness: From February through July, CPMs held in a tight band around the $19–$20 range, aligning with moderate volatility levels.

Understanding cost-per-thousand-impressions benchmarks on Facebook Ads in industry Venture Capital & Investment and India helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

India Advertising Landscape

National Holidays

Jan 26Republic Day
Mar 14Holi
Apr 18Good Friday
May 1Labour Day
Aug 15Independence Day
Oct 2Mahatma Gandhi Jayanti
Oct 21Diwali
Dec 25Christmas Day

Key Shopping Season

October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)

Potential Advertising Impact

CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.

What affects CPM rates on Facebook Ads?

CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.

Why does my CPM vary so much between campaigns?

Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.

What's a competitive CPM for 2025?

In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.

Does audience size or targeting affect CPM more?

Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.

Should I worry more about CPM or CPC?

Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.

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