Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Wellness & Holistic Health ad buys ran consistently above the broader market over the 13-month window, with clearer seasonality and several sharp monthly swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for Wellness & Holistic Health started at about $23.82 in July 2025 and finished at $25.55 in July 2026 — a modest increase of roughly 7% year-over-year. Across the period the industry median averaged roughly $26.2 per thousand impressions, ranging from a low of about $23.00 (February 2026) to a high near $29.41 (June 2026).
Month-to-month momentum shows a few decisive moves: a mid-autumn lift into November 2025 (up to $28.60), a pullback in December, a sharp rebound from February into March (+$4.5), and a summer peak in June 2026 followed by a notable drop into July. Volatility measured as average absolute monthly change was about $1.75, or roughly a 6–7% swing relative to the industry mean.
Seasonal rhythm is visible. The sector climbs into late Q4 with a November high, softens in December and early Q1, then stages a spring-to-summer rise that peaks in late Q2. The November 2025 spike (to $28.60) and the March–June 2026 ascent (from $27.50 to $29.41) are the clearest momentum periods. December and January are softer months, with February showing the year’s trough before the spring rebound. July 2026 ends the series with a pullback in the Wellness & Holistic Health CPM after the late-spring peak.
This cadence echoes typical end-of-year competition followed by early-year softness and a spring rebound, while the mid-year peak and the July dip create a jagged, not purely linear, seasonal profile.
Against the global baseline, Wellness & Holistic Health ran meaningfully above market levels. The global CPM averaged about $20.6 over the same window, with its own range from roughly $16.47 (July 2026) to $24.26 (November 2025). On average the Wellness CPM was about 27% higher than the global benchmark (roughly $5.6 absolute).
Relative gaps varied: the narrowest margin occurred in February 2026 (~16% above global), while the widest gap appeared in July 2026 when the global baseline dipped to $16.47 and Wellness CPMs sat about 55% higher. Other peaks in relative difference include March and June 2026 (mid-20s to mid-30s percent above baseline). The global trend shows a net decline from July 2025 to July 2026 (about −13%), while Wellness & Holistic Health showed a modest net rise (+7%), making the industry both above average and differently paced than the overall market.
Understanding Facebook Ads benchmarks, CPM analysis, CPC trends, and country-specific ad costs through this Wellness & Holistic Health lens highlights how industry ad performance can diverge from global patterns across months and seasons. Understanding CPM benchmarks for Wellness & Holistic Health across All countries available helps advertisers evaluate industry ad performance and compare cost per thousand impressions to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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