Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
The headline: Wellness & Holistic Health CPMs ran consistently above the global benchmark for the year, with steady mid‑20s CPMs through most months and a dramatic spike into the mid‑40s in June 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health across All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for Wellness & Holistic Health averaged about 27.6 over the 13‑month window (June 2025–June 2026), ranging from a low of ~23.4 in February 2026 to a peak of 46.3 in June 2026. The series began at roughly 24.4 in June 2025 and finished at 46.3 — an approximate +90% lift from start to finish driven largely by the June 2026 surge. Most months sat in the mid‑20s (July–May), with visible lifts in November 2025 (≈28.7) and a rebound in March–April 2026 (≈27.9 → 29.3) before the late spike.
By contrast, the global (baseline) CPM averaged ~20.5, with a lower range (about 18.2–24.2). Wellness CPMs were therefore higher than the global benchmark in every month — on average ~35% above market. Absolute gaps were smallest in February and November (~18% above baseline) and widest in June 2026, when Wellness CPMs were about 155% higher than the baseline that month.
Volatility measured as average absolute month‑to‑month movement was roughly 2.9 CPM points for Wellness — about 10.5% of its mean — versus roughly 1.8 CPM points for the baseline (≈8.8% of its mean). That indicates more pronounced swings in Wellness CPMs across the year.
The rhythm shows a relatively stable mid‑year cadence: June–October 2025 held steady in the mid‑20s, followed by a November uplift for both Wellness and the broader market. December to February saw a pullback into lower‑20s territory for Wellness (a trough in February at ~23.4), then a rebound into spring with March–April rising into the high‑20s. The most notable anomaly is June 2026, where Wellness CPMs jumped sharply to 46.3 while the baseline dipped to its lowest monthly value (~18.2), producing the largest month‑to‑month gap of the period.
Typical seasonal markers are visible — a November uplift and a winter softening — but the late‑spring rebound and the abrupt June spike composed the year’s most significant momentum shifts.
Across All countries available, Wellness & Holistic Health ran above average every month. The premium versus the global trend varied: narrower in some winter months (around +18%) and more pronounced in spring (mid‑20s) and finally extreme in June 2026 (+155%). The global trend itself rose moderately into late 2025 and spring 2026, but Wellness’ pattern was choppier and ultimately much larger in magnitude due to the June spike.
Closing: Understanding Facebook Ads benchmarks and CPM analysis for Wellness & Holistic Health across All countries available clarifies how industry ad costs moved relative to broader CPM trends and highlights the seasonal lifts and volatility that shaped CPM performance.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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