Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Wellness & Holistic Health ad buys ran consistently above the broader market over the 13-month window, with clearer seasonality and several sharp monthly swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for Wellness & Holistic Health started at about $23.82 in July 2025 and finished at $25.55 in July 2026 — a modest increase of roughly 7% year-over-year. Across the period the industry median averaged roughly $26.2 per thousand impressions, ranging from a low of about $23.00 (February 2026) to a high near $29.41 (June 2026).
Month-to-month momentum shows a few decisive moves: a mid-autumn lift into November 2025 (up to $28.60), a pullback in December, a sharp rebound from February into March (+$4.5), and a summer peak in June 2026 followed by a notable drop into July. Volatility measured as average absolute monthly change was about $1.75, or roughly a 6–7% swing relative to the industry mean.
Seasonal rhythm is visible. The sector climbs into late Q4 with a November high, softens in December and early Q1, then stages a spring-to-summer rise that peaks in late Q2. The November 2025 spike (to $28.60) and the March–June 2026 ascent (from $27.50 to $29.41) are the clearest momentum periods. December and January are softer months, with February showing the year’s trough before the spring rebound. July 2026 ends the series with a pullback in the Wellness & Holistic Health CPM after the late-spring peak.
This cadence echoes typical end-of-year competition followed by early-year softness and a spring rebound, while the mid-year peak and the July dip create a jagged, not purely linear, seasonal profile.
Against the global baseline, Wellness & Holistic Health ran meaningfully above market levels. The global CPM averaged about $20.6 over the same window, with its own range from roughly $16.47 (July 2026) to $24.26 (November 2025). On average the Wellness CPM was about 27% higher than the global benchmark (roughly $5.6 absolute).
Relative gaps varied: the narrowest margin occurred in February 2026 (~16% above global), while the widest gap appeared in July 2026 when the global baseline dipped to $16.47 and Wellness CPMs sat about 55% higher. Other peaks in relative difference include March and June 2026 (mid-20s to mid-30s percent above baseline). The global trend shows a net decline from July 2025 to July 2026 (about −13%), while Wellness & Holistic Health showed a modest net rise (+7%), making the industry both above average and differently paced than the overall market.
Understanding Facebook Ads benchmarks, CPM analysis, CPC trends, and country-specific ad costs through this Wellness & Holistic Health lens highlights how industry ad performance can diverge from global patterns across months and seasons. Understanding CPM benchmarks for Wellness & Holistic Health across All countries available helps advertisers evaluate industry ad performance and compare cost per thousand impressions to global patterns.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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