Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Wellness & Holistic Health cost-per-thousand-impressions (CPM) ran consistently above the global benchmark across the last 13 months, with a clear seasonal rhythm and accelerating pressure into mid‑2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health in All countries available compared to the global benchmark.
The period opens in June 2025 at roughly $24.18 CPM and closes in June 2026 at about $30.19 — a near 25% rise from start to finish. Across the year the Wellness & Holistic Health median CPM averaged approximately $26.33, with a low of $23.35 in February 2026 and a high of $30.19 in June 2026. Month-to-month moves were meaningful: the largest single increase came from February to March (+$4.34), and the biggest drop was November to December (−$3.85). On average, monthly absolute movement was about $1.51, indicating steady day-to-month momentum rather than a flat line.
By comparison the global (baseline) CPM averaged roughly $20.76 over the same window. That makes the Wellness & Holistic Health CPM about $5.6 higher on average — roughly +27% above the baseline. Individual months show the same pattern: the narrowest gap occurred in February 2026 (about 17% above global), while the widest was in June 2026 (nearly 38% above global).
A seasonal pulse shows up clearly. Late Q3 into Q4 (August–November 2025) registers elevated CPMs that peak in November, followed by a December softening. The early-year trough in January–February gives way to a pronounced rebound in March and April 2026, with elevated CPMs holding through May and surging into June. That March–June run features the steepest upward momentum in the dataset, reversing the winter dip and ending at the period high.
Overall volatility is visible but not erratic: average monthly swings around $1.5 mirror the baseline’s average movement (~$1.48), so Wellness CPMs are slightly more variable but follow the same seasonal beats — summer modest, Q4 competitive spike, winter easing, spring rebound.
Across every month, Wellness & Holistic Health CPMs were above the global benchmark. Relative phrasing: Wellness CPMs trailed no months, instead running 17–38% above the baseline with an average premium near +27%. The global trend itself rose modestly from an average near $18.80 in mid‑2025 to about $21.90 by June 2026, while Wellness experienced a stronger lift over the same span, finishing materially higher and more stretched from the baseline at the end of the period.
Understanding CPM analysis and Facebook Ads benchmarks for Wellness & Holistic Health in All countries available provides a data-grounded view of industry ad costs and seasonal cadence when comparing country-specific ad costs to broader CPM trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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