Facebook Ads Insights Tool

Facebook Ads CPM Benchmarks for Wellness & Holistic Health

Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type

CPM (Cost Per Mille) for Wellness & Holistic Health

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Wellness & Holistic Health CPMs are consistently above market: the selected average is 29.78 CPM versus a global baseline of 19.80 CPM, about 50% higher across the year.
  • Clear seasonality: a sharp November spike (Q4 peak) followed by a December cooldown and a January low, plus a late‑summer lift in August.
  • Volatility is elevated: average month‑to‑month movement is 11.8% (≈3.74 CPM) vs. 7.7% (≈1.60 CPM) in the baseline.
  • Over the full period (Oct 2024–Sep 2025), the selected series declines 9.9% from first to last month; the baseline declines 5.0%.

This analysis looks at cost-per-thousand-impressions (CPM) trends for industry Wellness & Holistic Health and target country All countries available compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Selected CPM trend (Oct 2024–Sep 2025)

  • Average: 29.78 CPM
  • High/low: peak 36.68 (Nov 2024); low 26.46 (Jan 2025)
  • First-to-last change: 29.69 (Oct 2024) to 26.75 (Sep 2025), down 9.9%
  • Notable moves:
  • November surge: +23.5% vs. October, to the period high
  • December cooldown: −20.6% from November
  • May rebound: +10.8% vs. April
  • August lift: +19.9% vs. July, followed by a September dip of −24.0%
  • Volatility: average absolute month‑to‑month change ≈3.74 CPM (11.8%)

Overall, the series ranges 26.46–36.68 CPM, indicating a broad spread that aligns with holiday and late‑summer demand shifts typical in Facebook Ads benchmarks.

Comparison to the global baseline

  • Averages: 29.78 (selected) vs. 19.80 (baseline) — selected is about 50% above market.
  • High/low comparison:
  • Peaks: 36.68 vs. 24.67 (selected ~49% above)
  • Lows: 26.46 vs. 17.97 (selected ~47% above)
  • First-to-last change: −9.9% (selected) vs. −5.0% (baseline)
  • Volatility: 11.8% average MoM for selected vs. 7.7% for baseline; in level terms, ≈3.74 CPM vs. ≈1.60 CPM.

Across every month, Wellness & Holistic Health CPMs sit above the global baseline, indicating sustained above‑market pricing.

Seasonality and volatility signals

  • Q4 pattern: both series peak in November, reflecting holiday advertising pressures; costs ease in December and bottom in January.
  • In‑year dynamics: the selected series shows a steady spring recovery, a May bump, stability early summer, and a pronounced August lift before a September reset.
  • Compared to the baseline’s smoother path, Wellness & Holistic Health exhibits higher amplitude and sharper monthly swings, while staying structurally above average.

Understanding cost-per-thousand-impressions (CPM) benchmarks on Facebook Ads in industry Wellness & Holistic Health and All countries available helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

What affects CPM rates on Facebook Ads?

CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.

Why does my CPM vary so much between campaigns?

Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.

What's a competitive CPM for 2025?

In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.

Does audience size or targeting affect CPM more?

Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.

Should I worry more about CPM or CPC?

Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app