Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Wellness & Holistic Health CPMs ran consistently above market across the period, with elevated seasonality and sharper month‑to‑month swings than the global benchmark. The category opened at a high in November 2024 and cooled into January before rebuilding through spring and spiking again in late summer. Despite ending below the November 2024 peak, costs remained structurally higher than the global median throughout.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health across all countries compared to the global benchmark.
For the global baseline (all industries, all countries), CPMs followed a gentler arc: starting at $24.05 in November 2024, troughing at $17.75 in January, and finishing at $21.13 in November 2025 (about −12% year over year), with steady gains from Q1 through early Q4.
The pattern shows classic seasonality: elevated Q4 costs, an early‑Q1 trough, and a gradual rebuild into late spring. Specifically, Wellness & Holistic Health CPMs were softer in January–February (~$25–$25.5), steadier through March–May (~$27.4 to $29.8), mixed in mid‑year, and notably stronger in August ($31.0). Early Q4 softened slightly (October $28.84) before November ticked higher ($30.45). Global CPMs reflected a calmer rhythm, with a steady lift from Q1 into Q3 and a firmer October–November, yet remained well below category levels throughout.
Across all months, Wellness & Holistic Health CPMs sat above market by a wide margin—on average 46% higher than the global benchmark. The gap fluctuated from a narrow +37% in October 2025 to a wide +55% in August 2025. Both series declined by roughly 12–13% from November to November, but the category’s path was choppier: +15% from January to October for Wellness & Holistic Health versus +18% for the global benchmark over the same span. In short, the category maintained a high‑cost profile with bigger swings, especially around late‑summer and Q4 periods.
Closing
This CPM analysis of Facebook Ads benchmarks for Wellness & Holistic Health across all countries highlights consistently higher country‑agnostic ad costs versus the global average, with pronounced seasonal peaks and greater volatility. Understanding Facebook Ads cost‑per‑thousand‑impressions benchmarks for Wellness & Holistic Health across all countries helps marketers gauge category pricing dynamics relative to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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