Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Wellness & Holistic Health CPMs in Argentina sat well below global Facebook Ads benchmarks for most of the year, with wide month-to-month swings that diverged from typical peak-season patterns. The year opened at a moderate level, lifted into an April high, then fell sharply mid-year and stayed soft through most of Q3 and Q4 before a modest December rebound. Against a steadily rising global market, Argentina’s country-specific ad costs were notably lower and more volatile, with standout dips in June, October, and November and isolated spikes in April and September.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health in Argentina compared to the global benchmark.
The year’s rhythm differed from common CPM analysis patterns that often show Q4 strength. Argentina’s Wellness & Holistic Health CPMs were:
Globally, CPMs followed a more traditional arc: gradually rising from January ($17.73) to a November high ($25.22) before easing in December ($22.04).
Argentina’s Wellness & Holistic Health CPMs averaged $8.01 versus the global $20.15 — roughly 60% below market. The gap narrowed most in April (Argentina was 23% below global) and widened in November (about 91% below). Throughout 2025, Argentina trailed the global level every month:
These Facebook Ads benchmarks show that CPMs for Wellness & Holistic Health in Argentina were consistently below the global average in 2025, with sharper volatility and an atypically soft Q4. Understanding CPM performance and country-specific ad costs for Wellness & Holistic Health in Argentina helps frame industry ad performance relative to global CPM trends and CTR performance patterns observed in broader markets.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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