See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
January 2025 - January 2026
Detailed observation of presented data
Agriculture’s Facebook Ads CTR performance across all countries outpaced the global benchmark for most of the year, but with far sharper swings. The year opened above market, dipped into a mid-year trough, then surged through Q4 to finish at a high. The standout moments: an August low that flipped into a September-October rally and a December peak that closed the year nearly 38% higher than January.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in all countries compared to the global benchmark.
Agriculture CTR started at 2.10% in January and ended at 2.90% in December, averaging 2.13% for the year. The range was wide—1.41% at the August low to 2.90% at the December high—spanning 1.48 points. The most dramatic month-to-month move came from August to September, a +1.04‑point jump (+73%), followed by an additional lift into October (2.85%).
Key beats:
Against that amplitude, the narrative is clear: a solid Q1 (Jan–Mar average 2.10%), a softer Q2 that carried into a Q3 dip, and a powerful Q4 finish (Oct–Dec average 2.75%).
The rhythm tracks a common attention cycle: steady engagement early in the year, a slide through late spring and mid-summer, and a sharp rebound into fall that extends through the holiday period. CTR softened from May (1.85%) into a June–August lull, bottoming in August. From there, momentum accelerated—September (2.45%) and October (2.85%) marked the inflection, with only a modest November ease (2.51%) before December set the yearly high (2.90%). Q4 stood out as the strongest period by a wide margin.
Relative to the global Facebook Ads benchmarks (global average CTR 1.84%), Agriculture across all countries averaged 2.13%, about 16% higher. It ran above the market in 9 of 12 months, with the narrowest lead in May (+0.09 points) and the widest in October (+0.84 points, roughly 42% above global that month). The biggest underperformance appeared in August (−0.50 points, about 26% below global).
Trendwise, the global benchmark rose gradually from 1.69% in January to 2.12% in December (+26%), while Agriculture climbed from 2.10% to 2.90% (+38%). The global curve was smooth; Agriculture’s was choppier, with the mid-year dip and outsized Q4 lift defining the gap profile.
In sum, Facebook Ads CTR performance for the Agriculture industry across all countries averaged 2.13% with pronounced seasonality: a summer trough and a strong Q4 surge, consistently outperforming the global benchmark in three-quarters of the months. Understanding CTR benchmarks for Agriculture across all countries helps advertisers evaluate industry ad performance and compare results to global Facebook Ads benchmarks alongside broader CPC trends and CPM analysis.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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