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July 2025 - July 2026
Detailed observation of presented data
The main story: Agriculture CTRs ran above the global median for most of the 13‑month window but with pronounced swings — a mid‑period rally, a peak in February 2026, and a sharp pullback into July 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in All countries available compared to the global benchmark.
Across July 2025–July 2026, Agriculture click‑through‑rate (CTR) averaged roughly 2.28% versus a global benchmark average of about 2.04% — an outperformance of ~11.5% on average. The Agriculture series started at 1.70% in July 2025, climbed to a trough‑to‑peak range, and ended at 1.76% in July 2026 (a modest +3.3% change from the start).
The high water mark was 2.93% in February 2026; the low was 1.52% in August 2025. That gives a full range of ~1.41 percentage points (about 62% of the Agriculture mean), showing meaningful amplitude across the year. Month‑to‑month moves were sizable: the jump from August 2025 (1.52%) to September 2025 (2.24%) was one of the largest single‑month gains (≈+48% relative), while the drop from June 2026 (2.44%) to July 2026 (1.76%) erased roughly 28% in one month.
Volatility, measured as average absolute monthly change, was about 0.35 percentage points for Agriculture compared with ~0.08 points for the global benchmark — roughly 4.4× more volatile than the baseline.
Rhythms in the series show a soft late‑summer low, a multi‑month rally into late winter, and choppy spring stabilization before a steep July decline. August 2025 sits as the seasonal nadir, followed by consistent lift through October and a pronounced peak in February 2026. The spring months (March–June) register elevated but oscillating CTRs in the mid‑2% range, before the sharp July drop. This pattern suggests a period of heightened engagement in autumn and late winter, with a compressed but powerful spike in February.
Compared with the global baseline, Agriculture was below average in a few months (July–August 2025 and July 2026) but exceeded the benchmark in most months. The narrowest gap occurred in December 2025, when Agriculture was only ~6.6% above global levels. The widest divergence was in February 2026, when Agriculture CTRs were ~38% above the global median. Overall, Agriculture’s CTR performance sits above market levels on average but is considerably more volatile than the global trend.
Understanding Facebook Ads click‑through‑rate benchmarks for Agriculture across All countries available helps advertisers evaluate engagement trends and compare performance to global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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