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October 2025 - September 2026
Benchmark observations based on the selected data
The main story: Agriculture CTRs ran above the global median for most of the 13‑month window but with pronounced swings — a mid‑period rally, a peak in February 2026, and a sharp pullback into July 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in All countries available compared to the global benchmark.
Across July 2025–July 2026, Agriculture click‑through‑rate (CTR) averaged roughly 2.28% versus a global benchmark average of about 2.04% — an outperformance of ~11.5% on average. The Agriculture series started at 1.70% in July 2025, climbed to a trough‑to‑peak range, and ended at 1.76% in July 2026 (a modest +3.3% change from the start).
The high water mark was 2.93% in February 2026; the low was 1.52% in August 2025. That gives a full range of ~1.41 percentage points (about 62% of the Agriculture mean), showing meaningful amplitude across the year. Month‑to‑month moves were sizable: the jump from August 2025 (1.52%) to September 2025 (2.24%) was one of the largest single‑month gains (≈+48% relative), while the drop from June 2026 (2.44%) to July 2026 (1.76%) erased roughly 28% in one month.
Volatility, measured as average absolute monthly change, was about 0.35 percentage points for Agriculture compared with ~0.08 points for the global benchmark — roughly 4.4× more volatile than the baseline.
Rhythms in the series show a soft late‑summer low, a multi‑month rally into late winter, and choppy spring stabilization before a steep July decline. August 2025 sits as the seasonal nadir, followed by consistent lift through October and a pronounced peak in February 2026. The spring months (March–June) register elevated but oscillating CTRs in the mid‑2% range, before the sharp July drop. This pattern suggests a period of heightened engagement in autumn and late winter, with a compressed but powerful spike in February.
Compared with the global baseline, Agriculture was below average in a few months (July–August 2025 and July 2026) but exceeded the benchmark in most months. The narrowest gap occurred in December 2025, when Agriculture was only ~6.6% above global levels. The widest divergence was in February 2026, when Agriculture CTRs were ~38% above the global median. Overall, Agriculture’s CTR performance sits above market levels on average but is considerably more volatile than the global trend.
Understanding Facebook Ads click‑through‑rate benchmarks for Agriculture across All countries available helps advertisers evaluate engagement trends and compare performance to global patterns.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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