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July 2025 - July 2026
Detailed observation of presented data
Agriculture’s click-through-rate in All countries ran hotter and much choppier than the global baseline over the 13-month window. The Agriculture CTR started low in June 2025, plunged to its trough in August, then surged through autumn and again peaking in February 2026 before easing into June. Volatility and a few pronounced spikes define the year more than steady growth.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in All countries available compared to the global benchmark.
Agriculture’s median CTR averaged roughly 2.25% across the period, beginning at 1.63% in June 2025 and finishing at 2.13% in June 2026 — a net rise of about +31% from start to finish. The calendar low was 1.52% in August 2025; the high was 2.93% in February 2026. That trough-to-peak swing was large: the high was roughly 93% above the low in relative terms, and the absolute range was about 1.41 percentage points.
Month-to-month movements were frequent and sizable. The single largest upward move came between August and September 2025 (+0.72 points), and the largest monthly drop was May to June 2026 (−0.65 points). Average absolute month-to-month change for Agriculture was about 0.34 percentage points — a clear indicator of pronounced month-to-month churn in CTR performance.
Seasonality shows two notable lifts: late Q3 into Q4, and a strong rebound into late Q1. After the August trough, CTR climbed sharply into October, then steadied into year-end. February produced the period peak, followed by a corrective decline in March and a secondary lift through April–May. The final month observed (June 2026) moved back toward year-average levels.
These monthly rhythms reveal periods of concentrated engagement (autumn and early-year) punctuated by mid-summer softness and late-spring reversals.
Against the global benchmark, Agriculture outperformed on average: the baseline (all industries, global median) sat near 2.00% across the same months, whereas Agriculture averaged about 2.25% — roughly +12% relative. But performance in Agriculture was far more volatile: its average monthly absolute swing (~0.34 points) was roughly six times the baseline’s typical monthly change (~0.06 points). Where the global profile moved within a narrow band (about 0.40 percentage points peak-to-trough), Agriculture’s band was more than three times wider.
In language familiar to media teams: Agriculture’s CTR in All countries ran above market on average, but with sharper spikes and deeper troughs compared with the global benchmark.
Understanding Facebook Ads click-through-rate benchmarks for Agriculture in All countries available illuminates how CTR performance can diverge from global norms — higher average engagement paired with elevated volatility across months. This snapshot of CTR performance, alongside broader CPC trends and CPM analysis, contextualizes industry ad performance and country-specific ad costs conversations for Agriculture.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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