See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
November 2024 - November 2025
Detailed observation of presented data
Agriculture’s Facebook Ads CTR performance across all countries ran hotter and more erratic than the overall market. The year opened near 2% CTR, sagged through late spring and midsummer, then snapped back with a decisive surge in September–November that pushed to new highs. Compared to the steadier global benchmark, Agriculture showed larger swings and a bigger finish, closing the period clearly above market.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture across all countries compared to the global benchmark.
Across November 2024–November 2025, Agriculture’s median CTR averaged 1.93%, ranging from a low of 1.24% in August to a high of 2.78% in November 2025. The period started at 1.96% in November 2024, held steady in December (1.96%), and climbed to 2.08% in January before a February dip to 1.59%. March posted a sharp rebound to 2.35%, only for April to mark one of the cycle’s lows at 1.25%. After a soft May–June (1.61% and 1.46%), July hovered at 1.61% and August matched April’s trough at 1.25%. The narrative then flipped: September jumped to 2.43%, October climbed again to 2.67%, and November set the high watermark at 2.78%—a 42% lift from the starting point.
Volatility was the defining feature. Average month-to-month absolute movement was 0.42 percentage points, with some of the sharpest swings occurring in March (+0.77), April (−1.10), and September (+1.19). By contrast, the global benchmark moved just 0.05 points on average each month.
The rhythm of the year showed twin troughs—first in April and again in August—bracketing a strong March and an even stronger fall run. H1 2025 averaged 1.72% CTR with notable push-pull between March’s spike and April’s reset. H2 was materially stronger at 2.15%, despite a soft July–August, as engagement accelerated into September and held through October–November. This aligns with familiar seasonal pressure points: softer mid-year engagement and a late-year lift, though the amplitude in Agriculture was more pronounced than typical cross-industry patterns.
Relative to the global Facebook Ads benchmarks (all industries, all countries), Agriculture averaged 1.93% vs. the market’s 1.82%—about 6% higher on the year. The global trend rose steadily (+16% from November to November), while Agriculture’s path was choppier but ultimately stronger (+42%). Agriculture outperformed the benchmark in 7 of 13 months, including the opening trio (November–January) and the fall surge (September–November). Its narrowest gap came in February, just 4% below the global CTR, while its widest underperformance was in August (−36%). The widest outperformance arrived in November 2025: 2.78% for Agriculture versus 2.04% globally, a 36% advantage. Overall range underscored the contrast in stability: 1.54 points for Agriculture versus 0.39 for the market.
Taken together, this CTR performance profile shows Agriculture across all countries running above market on average, with sharper seasonal swings and a decisive finish in late Q3 and Q4. Understanding Facebook Ads click-through-rate benchmarks for the Agriculture industry across all countries helps marketers gauge CTR performance patterns and compare them to global trends alongside broader CPC trends and CPM analysis.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app