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June 2025 - June 2026
Detailed observation of presented data
Agriculture’s click-through-rate (CTR) trend over the last 12 months tells a clear story of recovery and greater swing than the market: the Agriculture CTR began below the global baseline, dipped in late summer, then lifted strongly through autumn and again in late winter, finishing well above where it started. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in All countries available compared to the global benchmark.
Agriculture’s median CTR averaged about 2.26% across the 12-month window (June 2025–May 2026), with values ranging from a low of 1.52% (August 2025) to a high of 2.93% (February 2026). The series opened at 1.63% in June 2025 and closed at 2.80% in May 2026 — roughly a +72% lift from the start to the end of the period. Month-to-month movement was notable: the year includes a sharp rebound from 1.52% in August to 2.24% in September (+0.72 percentage points) and an apex of 2.93% in February before a modest pullback in March.
Volatility measured as average absolute monthly change was approximately 0.31 percentage points, driven by several double-digit swings in short sequences (e.g., Aug→Sep, Jan→Feb, Feb→Mar). Those swings create a pronounced “up-and-down” rhythm that characterizes Agriculture’s CTR this period.
The early-summer stretch (June–August) showed softer engagement, bottoming in August at 1.52%. A distinct autumn lift began in September and peaked in October (2.51%), then settled into a high plateau through winter. February produced the single highest median CTR (2.93%), which reads as a late-winter momentum spike. Spring months (March–May) were strong overall: after a March dip to 2.37%, CTR climbed again to close the period near 2.80% in May. The pattern suggests two clear strength windows: autumn (Sept–Oct) and late winter/early spring (Feb–May), separated by a short summer trough.
Compared with the global baseline (average ~2.00% over the same months), Agriculture ran above market on most months (9 of 12). The sector started below the global baseline in June (1.63% vs. 1.78%, ~−8.5%) and underperformed most sharply in August (about −19% vs. baseline). From September onward Agriculture moved above the baseline, with the largest outperformance in February (+~37% vs. the global 2.13% that month). On volatility, Agriculture’s average monthly swing (~0.31 pp) was roughly five times the baseline’s (~0.06 pp), making the sector distinctly more volatile than the overall market.
Understanding Facebook Ads click-through-rate benchmarks and CTR performance for Agriculture in All countries available offers a data-grounded view of seasonal lifts, declines, and relative volatility versus global patterns — useful context when comparing industry ad performance, CPC trends, CPM analysis, and country-specific ad costs.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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