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October 2025 - September 2026
Benchmark observations based on the selected data
Argentina’s click-through-rate (CTR) profile tells a story of volatility and late momentum versus a steadier global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.
Across the 13-month window (Jul 2025–Jul 2026) Argentina’s median CTR averaged about 1.49%, starting at 1.29% in July 2025 and finishing at a high of 2.52% in July 2026 — a near doubling (+95%) from start to finish. The Argentina series hit a low of 0.71% in November 2025 and climbed through a sequence of rebounds to two standout months: May 2026 at 2.10% and the peak in July 2026 at 2.52%. The global (baseline) median CTR averaged roughly 2.04%, moving more modestly from 1.87% to 2.34% (+25%).
Argentina’s range was wide: roughly 0.71%–2.52% (a 1.81 percentage-point spread). Month-to-month movement averaged about 0.33 percentage points in Argentina — pronounced swings driven by the autumn trough and the strong spring/summer lift.
The series shows a soft late-Q3 to Q4 period (Sep → Nov 2025), with a sharp dip into October and the lowest point in November. That trough reversed into a stepwise recovery through Q1 and an accelerating lift across March–May 2026. May and July 2026 stand out as stronger months, with a brief June softness before July’s surge. By contrast, the global pattern was smoother: smaller month-to-month changes and a steadier seasonal uptick into mid-2026.
The timing suggests a winter low and a spring-to-summer rebound in Argentina’s CTRs, with the most acute volatility concentrated around the Oct–Dec window.
On average Argentina trailed the global benchmark by about 27% (1.49% vs 2.04%). Monthly gaps were large and variable: Argentina lagged global CTRs by roughly 31% in July 2025 and by as much as ~63% in November 2025. That gap narrows through early 2026 — by May Argentina was marginally above the global level (+1%) and finished July 2026 about +7.8% ahead. Put another way: the global trend rose steadily (+25% over the period), while Argentina’s trend was choppier and ended with a much larger relative move (+95%), making Argentina both more volatile (avg monthly swing ~0.33 points vs global ~0.08) and more swing-prone across the year.
Understanding Facebook Ads click-through-rate benchmarks and CTR performance for all industries in Argentina illuminates how country-specific ad costs and engagement can diverge from global CPM analysis and CPC trends — Argentina shows pronounced seasonality and higher volatility against the global benchmark.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
December (Christmas period)
CPM may rise during Carnival, Independence Day, and Christmas. Retail and entertainment campaigns may need larger budgets.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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