Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
The Arts category (across All countries available) ran well above the global benchmark for click-through-rate (CTR) for the 13-month window, but its path was uneven — a mid‑year trough, steady recovery through spring, and a dramatic spike in July 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts in All countries available compared to the global benchmark.
CTR for Arts started at 3.08% in July 2025 and finished at an outsized 10.43% in July 2026 — a +239% move from start to finish driven by a single, large July jump. Across the full period Arts averaged roughly 3.12% CTR versus a global baseline average of about 2.04% — an absolute gap of ~1.08 percentage points and a relative outperformance of ~53%. The period low for Arts occurred in September 2025 at about 2.04%, while the highest reading was 10.43% in July 2026; secondary peaks appeared in June 2026 (3.34%) and July 2025 (3.08%). Monthly swings were frequently modest but punctuated by several mid‑period lifts: January 2026 rose to 2.74% and May–June 2026 climbed toward 3% before the final spike.
Seasonally, Arts CTR softened through late summer and into early fall 2025 (bottoming in September), then regained momentum in Q1 2026 with a January lift and some choppiness through spring. May and June showed strengthening engagement ahead of the July 2026 surge. The rhythm shows a trough in autumn, a rebound in early Q1, and then an extended build into late spring — capped by an extraordinary July reading that dominates the year‑over‑year picture.
Compared with the global baseline each month, Arts trailed or led by varying margins but stayed above baseline on average. The global trend climbed steadily from ~1.87% to ~2.34% (+25% from July 2025 to July 2026), while Arts’ trajectory was far choppier (+239% over the same span, driven by the July spike). Volatility in Arts averaged about 0.90 percentage points month‑to‑month when the July spike is included; excluding that outlier, average monthly movement is nearer 0.34 points. By contrast, the global baseline showed much lower monthly volatility (~0.08 percentage points), so Arts is materially more volatile over this window.
Understanding Facebook Ads click-through-rate benchmarks for Arts in All countries available helps advertisers evaluate CTR performance, CPM analysis, CPC trends, and industry ad performance in a country-specific ad costs context.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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