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July 2025 - July 2026
Detailed observation of presented data
The Arts category delivered a consistently higher click-through-rate than the global benchmark over the 13-month window, but it did so with pronounced swings: a sharp spike in July 2025, a trough in September 2025, and a late‑cycle rebound into mid‑2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts in All countries available compared to the global benchmark.
Arts CTR averaged about 2.46% between June 2025 and June 2026, starting at 2.27% in June 2025 and finishing at 2.88% in June 2026 — a net lift of roughly 27% from start to finish. The category hit a high of 3.09% in July 2025 and a low of 2.03% in September 2025, giving a peak-to-trough swing of ~1.06 percentage points (about a 52% relative move from trough to peak). Monthly momentum showed big jumps into July 2025 (+0.82 points) and January 2026 (+0.62 points), while the deepest dip followed in August→September 2025 (−0.29 points). Across the year the median CTR sat well above the global baseline.
By contrast the global benchmark averaged about 2.00% over the same months, ranging from a low of 1.78% (June 2025) to a high of 2.17% (April 2026). Arts ran roughly +0.46 percentage points above that baseline on average — about a 23% premium versus the broader market.
Rhythms show an early-summer peak (July 2025) followed by a late-summer softening into September, then a modest late-year steadiness and a notable January rebound into Q1 2026. May–June 2026 returned another burst, with May at roughly 2.93% and June at 2.88%, echoing the earlier spike pattern. The Arts series is choppier month-to-month: average absolute monthly changes were about 0.36 points, reflecting larger momentum swings compared with the baseline.
Typical seasonal markers are visible — midsummer lift and a late-summer dip — but in Arts those moves are amplified. Several months register single-digit percentage gaps to baseline (April 2026 was almost even), while others widen substantially.
Across every month in the series, Arts CTR remained above the global benchmark. The premium over the baseline varied from as little as ~2% in April 2026 to a peak premium near ~65% in July 2025. In absolute terms the Arts gap narrowed in spring 2026 (April) and widened in mid‑summer and late‑spring (July 2025, May–June 2026). Volatility in Arts was materially higher than the global pattern (roughly six times the baseline’s average monthly movement), making the Arts trajectory more variable even as it stayed above average.
Understanding Facebook Ads benchmarks for CTR performance in Arts across All countries available provides a data-rich portrait of engagement rhythms and how industry ad performance compares to global CTR and CPM analysis and broader CPC trends and country-specific ad costs narratives.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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