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November 2024 - November 2025
Detailed observation of presented data
Across all countries, Facebook Ads CTR performance for the Arts industry consistently sat above the global benchmark and moved with much sharper swings. The year’s defining story is a mid-summer surge, a soft Q2, and a late-year rebound—ending materially higher than where it began. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts across all countries compared to the global benchmark.
The Arts category opened at 1.98% CTR in November 2024 and closed at 2.73% in November 2025—an uplift of about 38%. Over the 13-month window, Arts averaged 2.29% CTR, well above the 1.82% global average. The high point arrived in July 2025 at 3.29%, with a secondary peak in August (2.79%). The low was May 2025 at 1.90%.
Month-to-month movement tells a lively narrative. From December to February, CTR climbed from 2.17% to 2.38%, before dipping to 1.94% in March and finding a softer floor through April–May (2.09% and 1.90%). A sharp rebound followed: +1.19 points from June to July, then a comedown into September (−0.79 points). Momentum rebuilt into Q4, landing at 2.23% in October and 2.73% in November.
Volatility was a hallmark. Arts saw an average absolute monthly move of roughly 0.39 points, compared to just 0.05 points for the global benchmark—about eight times more volatile. Even so, Arts crossed 2% CTR in 9 of 13 months; the global series did so only twice (October–November 2025).
By contrast, the global series rose steadily with fewer jolts, gently lifting from late Q4 through Q4 of the next year and peaking in November 2025.
Arts outperformed the global Facebook Ads benchmarks in every month. The gap ranged from narrow to dramatic: just 4% above market in September (2.00% vs. 1.91%), but 74% above in July (3.29% vs. 1.89%). On average, Arts’ CTR was about 26% higher than the global baseline (2.29% vs. 1.82%).
Trend-wise, the global benchmark climbed +16% from November to November (1.75% to 2.04%) in a smooth arc. Arts climbed faster (+38%) but with choppier momentum, showcasing sharper surges and corrections.
In sum, Facebook Ads CTR performance for the Arts industry across all countries was higher and far more dynamic than the global benchmark, with a standout summer surge, a soft Q2, and a firm finish into late 2025. Understanding Facebook Ads click-through rate benchmarks for the Arts industry across all countries helps contextualize CTR performance against global patterns and complements broader CPC trends and CPM analysis for comparative industry ad performance.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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