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February 2025 - February 2026
Detailed observation of presented data
Across all countries, Facebook Ads CTR performance for the Arts industry consistently ran above the market and moved with more momentum. The year opened near 2.15% and held a mid-2% rhythm before two standout lifts: a creative-tier spike in July (3.29%) and a sharp breakout in January 2026 (6.57%). In contrast, the global benchmark climbed gradually, peaking in December and holding around the 2% line. Volatility is the defining difference: Arts was choppier month to month and ended with an outsized January surge, while the global line was steady.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Arts industry across all countries compared to the global benchmark.
The Arts industry showed a soft Q2, with April–June averaging 2.02%, then a pronounced mid-summer lift in July before normalizing through late Q3. Q4 was firmer, averaging 2.38%—about 18% above Q2—with December the strongest month of the quarter at 2.56%. The baseline pattern also strengthened into Q4, though more gently, rising from a 1.75% Q2 average to 2.02% in Q4, consistent with broader holiday-season competition that often elevates impressions and shifts engagement.
Compared to the global Facebook Ads benchmarks (all industries, all countries), Arts CTR remained above market every month:
In sum, Facebook Ads click-through-rate benchmarks for the Arts industry across all countries show persistent outperformance versus the global market, with higher CTRs, stronger mid-year and Q4 moments, and materially greater volatility. Understanding CTR performance for Arts globally helps marketers gauge how industry ad performance diverges from the overall benchmark and how that divergence evolved through 2025 into January 2026.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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