See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
January 2025 - January 2026
Detailed observation of presented data
Across all countries, the Arts industry posted consistently higher Facebook Ads click-through rate (CTR) performance than the global benchmark, with a pronounced mid-year surge and sharper month-to-month swings. The year opened solidly, dipped into late spring, then spiked to a July high before settling into a firmer, more stable Q4. Volatility was notably higher than the all-industry market, but the Arts category stayed above market in every month.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts in All countries available compared to the global benchmark.
The first half of the year trended softer: Q1 averaged 2.16% and Q2 dipped to 2.02%, with the May low marking the weakest month. Momentum pivoted sharply in Q3, where CTR averaged 2.68% and July stood out as an outlier high. The back half cooled but remained stronger than H1, with Q4 averaging 2.33% and holding above January’s level. In contrast, the global benchmark built gradually through the year, with a gentle climb through Q2, a modest Q3 lift, and a clearer rise into Q4—typical of periods when broader market engagement consolidates late in the year.
Relative to the global Facebook Ads benchmarks, the Arts category across all countries outperformed throughout the year:
Quarter by quarter, Arts held its lead: +27% above global CTRs in Q1, +16% in Q2, +42% in Q3, and +15% in Q4—highlighting a particularly strong mid-year overperformance versus market levels.
In short, Facebook Ads CTR performance for the Arts industry across all countries ran consistently above the global benchmark, punctuated by a July peak and a firmer Q4 finish. Understanding Facebook Ads click-through rate benchmarks for the Arts industry across all countries helps teams situate category engagement patterns against global trends and interpret industry ad performance within a broader market context.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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