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June 2025 - June 2026
Detailed observation of presented data
Arts campaigns delivered a consistently stronger click-through-rate profile than the broad market over the 12 months observed, but with pronounced month-to-month swings. The Arts median CTR averaged roughly 2.42% from June 2025 through May 2026 — comfortably above the global benchmark’s near-2.00% average — yet the sector showed sharp peaks in July 2025 and May 2026 and a notable trough in September 2025. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts in All countries compared to the global benchmark.
The Arts CTR series opened at 2.27% in June 2025 and closed at 2.93% in May 2026, an absolute lift of ~0.66 percentage points (about +29% relative to the starting month). The raw range for Arts was wide: a low of 2.03% in September 2025 and a high of 3.09% in July 2025. The 12-month median for Arts was ~2.42%, compared with the baseline median of ~2.00% — roughly a 21% premium versus the global benchmark.
Month-to-month momentum included two sharp uplifts: June→July (+0.82 points, ≈+36%) and April→May (+0.71 points, ≈+32%). There was also a strong January rebound (Dec→Jan +0.62 points, ≈+29%). The single deepest dip occurred from July→August (−0.76 points) and August→September (−0.30 points), leaving September as the year’s low. Volatility, measured as average absolute monthly change, was about 0.39 percentage points for Arts — markedly higher than the baseline’s ~0.06 points.
Keywords such as Facebook Ads benchmarks, CTR performance, and industry ad performance surface repeatedly in the Arts series: higher average CTRs but more dramatic swings than the broader market.
A clear rhythm emerges: an early-summer peak in July, a late-summer slide into September, relative steadiness across Q4, a fresh spike in January, and renewed upside into late spring. Q4 (Oct–Dec) shows modest stability with values clustered near 2.07–2.16%, contrasting with the sharper peaks and valleys around mid-year and late spring. This pattern aligns with typical seasonal pressure points: mid-year promotional bursts and end-of-year inventory/competition creating a flatter Q4, followed by early-year momentum. The Arts series’ larger amplitude means these seasonal moves appear stronger than in the global baseline.
Compared to the baseline, Arts CTRs ran above market levels across nearly every month — often by a few tenths of a point and occasionally by half a point or more. At its narrowest gap, Arts exceeded the global benchmark by roughly 0.26 points; at its widest (July 2025), the gap was about 1.22 points. In percentage terms, the Arts uplift versus the global average ranged around +10% to +60% month-to-month, averaging near +21% over the full period. While the global trend rose steadily (~+17% from June to May), Arts showed a choppier series with larger month-to-month moves, making it distinctly more volatile than the baseline.
Understanding Facebook Ads click-through-rate benchmarks and CTR performance for the Arts industry across All countries helps advertisers and analysts contextualize engagement trends and compare industry ad performance to broader CPM analysis and CPC trends in global advertising markets.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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