See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
November 2024 - November 2025
Detailed observation of presented data
Across all industries in Canada, Facebook Ads click-through-rate (CTR) performance consistently trailed the global benchmark while swinging more sharply month to month. The Canadian median CTR averaged 1.40% over the last 13 months versus a 1.82% global average, with the widest gaps appearing at the start and end of the window and the narrowest in late spring. The story is one of a choppy climb: a weak entry in November 2024, a spring lift, a sharp June dip, a late-summer steadiness, and an October spike that briefly narrowed the gap before easing into November. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Canada compared to the global benchmark.
Canada’s CTR began at 1.17% in November 2024 and ended at 1.45% in November 2025, a +24% rise across the period. The high point landed in October 2025 at 1.74%, while the low remained that opening 1.17% in November 2024, creating a 0.57-point range (about a 49% swing from trough to peak). The Canadian average over the period was 1.40%, with five months finishing above that mark (May, July, August, October, and November 2025).
Momentum was punctuated by several standout moves: a modest rise into December (1.29%), steadiness through Q1 (1.22%–1.39%), a notable April-to-May lift (+0.23 points), and a sharp May-to-June drop (−0.40 points) that quickly reversed in July (+0.38 points). September softened to 1.31% before a strong October rebound (+0.43 points), then cooled into November (−0.29 points). Volatility averaged 0.20 points monthly in Canada—far choppier than the global benchmark’s 0.05 points.
A soft Q4 2024 set the tone, with November posting the low and December recovering slightly. Q1 2025 was subdued but stable, typical of a period when engagement often resets after peak-season advertising. Spring brought a measured improvement that culminated in May’s 1.62%, followed by a June air pocket. Through Q3, performance stabilized at higher levels (averaging 1.49% in July–September), then surged in October to the yearly high before easing into November. Globally, CTRs climbed more steadily into late Q3 and Q4, reflecting increasing competition and attention around seasonal campaigns.
Canada remained below global CTR levels in every month, trailing by 8% to 34%. The narrowest gap appeared in May 2025 (1.62% in Canada versus 1.77% globally, −9%), with similarly tight spreads in July (−15%) and October (−15%). The widest gaps occurred in November 2024 (−34%), June (−33%), and September (−32%). While the global trend rose steadily (+17% from November to November), Canada’s path was more uneven (+24% over the same span) with larger swings and a broader range (0.57 points in Canada versus 0.39 globally).
Overall, Facebook Ads benchmarks show that CTR performance across all industries in Canada averaged 1.40%, ranged from 1.17% to 1.74%, and remained below the 1.82% global median throughout the period. While this review centers on CTR performance, it complements CPC trends, CPM analysis, and broader industry ad performance for understanding country-specific ad costs and engagement. Understanding Facebook Ads click-through-rate benchmarks for all industries in Canada helps advertisers evaluate engagement trends and compare performance to global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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