See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
January 2025 - January 2026
Detailed observation of presented data
Canada’s Facebook Ads CTR performance ran consistently below the global benchmark, but the year told a story of momentum and recovery. Across all industries in Canada, click-through rate started soft, dipped mid-year, then rallied into a decisive December high. The path was choppier than the world average, with sharper swings around June and a pronounced year-end lift.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Canada compared to the global benchmark.
Canada’s CTR opened at 1.23% in January and closed at 1.87% in December, a 53% rise over the year. The annual average landed at 1.45%, with a low of 1.22% in June and a high of 1.87% in December. Notable moves included a spring climb into March (up 0.21 points from February), a further push to May’s 1.61%, and then the year’s steepest drop in June (−0.39 points), followed by a strong July rebound (+0.33). After another dip in September (1.30%), CTR firmed through Q4, culminating in a December surge (+0.35 vs. November).
Volatility in Canada averaged 0.19 percentage points month over month, signaling brisker swings than the global benchmark. Globally, CTR averaged 1.84% for the year, rising from 1.69% in January to 2.12% in December (+26%). The global series was steadier, with average monthly volatility of 0.07 points—roughly one-third of Canada’s—reaching a low in February (1.66%) and a peak in December (2.12%).
The rhythm followed familiar platform seasonality with a Canadian twist. Early-year performance was restrained, building through spring, then breaking with an abrupt June trough. Late summer softened again into September before a classic Q4 climb: a clean October bounce, a modest November step-back, and a strong December finish. Globally, seasonality appeared smoother—gradual gains into late summer, a brief September dip, and then a firm Q4 rise—whereas Canada’s pattern featured sharper mid-year resets and a more forceful year-end rally.
Canada trailed the global CTR average throughout the year, by about 21% on average (1.45% vs. 1.84%). The gap narrowed and widened in distinct waves: it was tightest in May (Canada just 8% below global) and again in December (12% below), and widest in June (32% below) and September (31% below). While the global trend rose steadily (+26% from January to December), Canada’s trajectory delivered a larger overall gain (+53%) but with markedly more volatility. December was the peak month for both series, yet Canada still closed the year below market levels despite closing the distance in the final quarter.
Understanding Facebook Ads click-through-rate benchmarks for all industries in Canada—alongside global CTR performance—helps frame country-specific ad benchmarks and compare platform engagement momentum. This data-driven view summarizes CTR trends in Canada against the worldwide baseline, highlighting seasonality, volatility, and the year-end rebound within Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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