Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Canada’s click-through-rate (CTR) pattern over the last 13 months tells a clear story: steadier peaks and sharper troughs than the global baseline. On average, Canada’s CTR ran noticeably below the global benchmark, with a choppy mid-season swing and a pronounced March rebound. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
This analysis explores ad performance trends for All industries in Canada compared to the global benchmark.
Canada began the period at 1.585% CTR in July 2025 and closed at about 1.466% in July 2026 — a modest net decline of roughly 7.5%. The domestic high was 1.888% in March 2026; the low was 1.293% in September 2025. Across the 13-month window Canada averaged ~1.57% CTR. By contrast, the global (baseline) average was ~2.04% CTR, with a start of 1.868% and an end of 2.337% — a roughly +25% uplift over the same span.
Monthly moves in Canada were notable: the largest single-month rebound came from February → March (+0.474 percentage points), a sharp recovery following a February trough (1.414%). Other significant swings included the drop into September (down to 1.293%), and a mid-year wobble in June → July 2026. Canada’s typical month-to-month absolute change averaged about 0.18 percentage points; the global baseline’s average monthly change was only ~0.08 points — indicating Canadian CTRs were more than twice as volatile on average.
The rhythm of the year shows a late-summer softening into September, then a gradual recovery through year-end into January, before the pronounced dip in February and the rebound in March. December and January sit above the Canada mean (December ~1.66%, January ~1.69%), consistent with end-of-year seasonality seen in many ad channels. The early-Q1 pattern — softer in February, strong bounce in March — is the standout seasonal characteristic in this series.
Quarterly framing: Q3 (July–Sept) held the lowest trough (September), Q4 into Q1 showed a build, and Q2 featured mixed pulls with May strong (1.78%) and June cooler (1.53%).
Relative to the global benchmark, Canada trailed throughout the period. On average Canada’s CTR was about 23% below the global level. The gap varied month to month: the narrowest shortfall was in March (~9% below global), and the widest was in July 2026 (~37% below global). Other wide gaps showed up in February and September (roughly 33% and 32% below global, respectively). While the baseline trend rose steadily (~+25% from start to finish), Canada’s path was choppier and ended lower than it began, illustrating a divergence between Canadian CTR performance and broader Facebook Ads benchmarks.
Understanding Facebook Ads click-through-rate benchmarks for All industries in Canada helps advertisers evaluate CTR performance, compare industry ad performance, and put country-specific ad costs and CPM analysis in context.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM may increase during Canada Day, Labour Day, and Thanksgiving. E-commerce bidding rises on Black Friday and Cyber Monday. Ad costs may increase in December. Back-to-school and Mother's Day increase retail competition. Provincial holidays may change weekday inventory availability.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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