See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
February 2025 - February 2026
Detailed observation of presented data
Colombia’s Facebook Ads click-through-rate (CTR) spent most of 2025 below the global benchmark, moving within a narrow band before a dramatic surge at the start of 2026. Through the year, CTR in Colombia hovered in the mid–1% range with periodic lifts and pullbacks, while the global trend marched steadily higher into Q4. The standout moment came in January 2026, when Colombia’s CTR spiked to 4.03%—nearly double the global median.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.
Seasonality followed a familiar arc. Engagement in Colombia climbed through late Q1, softened into early Q2, and seesawed through Q3. Q4 brought a mild rebound: Colombia averaged 1.58% in October–December, slightly above its 2025 average. Globally, Q4 was clearly the strongest stretch, averaging 2.02% with December at the high-water mark of 2.10%. January typically resets; in 2026 the global series eased slightly (−1%), while Colombia broke pattern with a sharp upside move.
Colombia trailed global CTR levels throughout 2025, generally by mid-teens to low-20% margins. The gap narrowed the most in March (just 1% below the global median) and widened in October (27% below). By month:
Taken together, these Facebook Ads benchmarks show CTR performance for all industries in Colombia consistently below the global median through 2025, with a modest Q4 lift and an exceptional January 2026 surge that narrowed—and then reversed—the gap. Understanding Facebook Ads click-through-rate benchmarks for all industries in Colombia helps advertisers evaluate engagement trends and compare performance to global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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