See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
November 2024 - November 2025
Detailed observation of presented data
Colombia’s Facebook Ads click-through rate (CTR) spent most of the year below the global benchmark, then finished with a decisive surge. The market opened at 1.36% in November 2024, swung sharply through early 2025, softened mid-year, and then spiked to 2.21% in November 2025 — a strong finish that briefly outpaced global performance. Volatility was a defining feature: month-to-month moves in Colombia were five times larger than the global pattern, creating a choppier trajectory with standout peaks and dips. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.
Across the 13-month window, Colombia’s CTR averaged 1.59%, ranging from a low of 1.30% in January to a high of 2.21% in November 2025. The period began at 1.36% (Nov 2024) and ended 62% higher at 2.21% (Nov 2025). Notable monthly shifts included a sharp lift into December 2024 (1.84%), a reset in January (1.30%), a steady climb to March (1.76%), and the largest single-month jump from October to November 2025 (+0.70 points). Month-to-month volatility averaged 0.28 points, highlighting frequent directional swings compared to the smoother global series.
The median rhythm showed intermittent rebounds followed by pullbacks: April dipped to 1.38% after March’s high; May stabilized at 1.63%; and June slipped to 1.44%. Through the third quarter, Colombia hovered in a narrow band between 1.47% and 1.61%, before a softer October (1.51%) set up the November peak.
Seasonally, the pattern reflected a familiar Q1 trough and Q4 intensity. December was comparatively strong (1.84%), January softened to the period’s low (1.30%), and March represented Q1’s recovery point (1.76%). Q2 was mixed — a dip in April, partial rebound in May, and a modest retracement in June. Q3 remained subdued and relatively flat, consistent with softer mid-year engagement. In Q4, Colombia’s October was below its own average, followed by a pronounced November rebound to the period-high 2.21%, a move that aligned with heightened promotional activity typically seen late in the year.
Relative to the global Facebook Ads benchmarks, Colombia averaged roughly 14% below the worldwide CTR (1.59% vs. 1.83%). The global trend climbed steadily from 1.76% to 2.07% (+18%), with mild volatility (0.05 points average monthly change). Colombia, by contrast, was more volatile and choppier, yet finished stronger (+62% from start to end). Colombia outperformed the global benchmark in only three months — December 2024 (+8%), March 2025 (+1%), and November 2025 (+7%). The gap was narrowest around February to March (roughly at parity), and widest in October 2025, when Colombia trailed global CTRs by 27%.
In sum, CTR performance for all industries in Colombia showed lower averages and higher volatility than the global benchmark, punctuated by a decisive year-end surge. Understanding Facebook Ads CTR benchmarks for all industries in Colombia helps marketers gauge engagement momentum and compare country-specific performance against global patterns. While CPC trends and CPM analysis introduce cost dynamics, CTR performance remains a clear signal of creative resonance and audience response in Colombia relative to worldwide benchmarks.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app