Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Construction click-through-rate (CTR) moved from modest underperformance into a clear lift over the global benchmark across the 13‑month window. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in All countries available compared to the global benchmark.
Construction CTR began at 1.74% in July 2025 and finished at 2.68% in July 2026 — a dramatic +54.5% increase from start to finish. Over the period the Construction series averaged about 2.05% CTR, ranging from a low of 1.74% (July 2025) to a high of 2.68% (July 2026). By contrast the global benchmark averaged roughly 2.04% with a tighter range (1.87% → 2.34%), a +25.1% climb over the same interval.
Key monthly moves punctuate the narrative: an early spike into August 2025 (to ~2.07%) gave way to a winter trough around December 2025–February 2026 (sub‑1.92% readings), followed by a sustained upward run from March through July 2026 that produced the year’s high. The single largest month‑to‑month jump in Construction was the final step (June → July 2026) of about +0.55 percentage points.
The rhythm shows softer engagement across late Q4 into early Q1, with December 2025–February 2026 carrying the lowest median CTRs (roughly 1.87%–1.92%). From March 2026 onward the Construction series rebounded: March hit ~2.08%, April ~2.29%, and stayed above ~2.13% for the remainder of the period. Volatility was uneven — intermittent bumps in August 2025 and a pronounced acceleration in spring and midsummer 2026 created a stepped pattern rather than a steady trend.
This cadence echoes typical seasonal pressure points — a quiet winter window followed by spring uplift — though the magnitude of the spring‑to‑summer rise in Construction was notable relative to other months in the series.
Relative to the global benchmark, Construction was below average at the outset (about 7% lower in July 2025) and swung above by the end (about 15% higher in July 2026). Across months the gap ranged from roughly −11.4% (February 2026) to +14.8% (July 2026). Volatility made the Construction series materially choppier: average absolute monthly moves ran near 0.15 percentage points versus roughly 0.08 for the global baseline — roughly double the month‑to‑month swing.
Overall, the global trend showed a steadier, more incremental climb (+25%), while Construction delivered a choppier but stronger net lift (+55%) over the same interval.
Understanding Facebook Ads click-through-rate benchmarks, CTR performance, and industry ad performance for Construction across All countries available offers a data-grounded look at seasonal patterns and relative volatility compared to global CPM analysis, CPC trends, and country-specific ad costs.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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