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June 2025 - June 2026
Detailed observation of presented data
The headline: Consulting ads across All countries outpaced the global benchmark in click-through-rate throughout the 12-month window, showing steady upward momentum punctuated by sharp month-to-month lifts. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consulting in All countries compared to the global benchmark.
Consulting CTR began the period at 2.49% (June 2025) and closed at 3.30% (May 2026), a gain of roughly 0.81 percentage points — about a +32.5% increase. The consulting series averaged ~2.70% CTR, ranging from a low of 2.38% (October 2025) to a high of 3.30% (May 2026). By contrast, the global baseline averaged ~2.00% over the same months (June 2025–May 2026), rising from 1.78% to 2.08% (+17.2%).
Monthly movement in Consulting was tangible: average absolute swings were about 0.17 percentage points per month, with the largest single-month lift from October to November 2025 (+0.40 points, ~16.7% relative). Other notable moves include the December→January rise into a ~3.0% peak in early 2026, a March pullback from February (−8.7%), and a renewed ramp into the May 2026 high (+0.36 points from April). Volatility in Consulting CTR was roughly 2.6× the baseline’s monthly swings (baseline average monthly movement ~0.065 points).
The rhythm across the year shows a mild autumn trough followed by stronger late-year and early-year engagement. CTR softened into October 2025 — the period’s nadir — then rebounded sharply in November. January–February 2026 represented a sustained peak window, with February nearly touching 3.00% before a March contraction. The final two months delivered a strong rebound, culminating in May’s top value. These month-to-month pulses produce a pattern where Q4 and early-Q1 transitions carry visible lifts and pullbacks rather than a flat seasonal curve.
Viewed against the global benchmark, Consulting in All countries ran substantially above market levels for every month. The gap started near +40% in June 2025, compressed to its narrowest point in October (~+21%), and widened to the year’s largest divergence by May 2026 (~+58%). In aggregate terms, Consulting CTR outperformed the global baseline by roughly +0.71 percentage points on average — about +35% relative. While the global trend was a steadier upward climb (~+17% over the year), Consulting’s trend was steeper (+33%) and more volatile, with pronounced monthly spikes and deeper short-term retracements.
Understanding Facebook Ads click-through-rate benchmarks for Consulting in All countries provides a clear view of CTR performance and industry ad performance versus broader CPM analysis and CPC trends. This country-specific ad costs perspective on CTR performance helps advertisers evaluate engagement trends and compare Consulting industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Consulting industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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