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July 2025 - July 2026
Detailed observation of presented data
Consulting’s click-through-rate (CTR) ran consistently above the global baseline over the 13-month window, ending the period with a dramatic late lift. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consulting in All countries available compared to the global benchmark.
Consulting CTR started at 2.41% in July 2025 and finished at 4.81% in July 2026 — roughly a 100% increase from start to finish. Across the period the Consulting median was 2.92% on average (range 2.38%–4.81%). The low point arrived in October 2025 at 2.38%, followed by a series of rises with notable peaks in January–February 2026 (2.94% and 3.00%) and a pronounced surge into mid‑2026, culminating in July’s 4.81%.
By contrast the global benchmark hovered lower and moved more smoothly: baseline CTR averaged about 2.04%, starting at 1.87% and rising to 2.34% (+25% over the same interval). Consulting’s month‑to‑month behavior showed sharper jumps — the single largest month‑over‑month increase was June→July 2026 (+1.59 percentage points, about +49% m/m), and the largest earlier spike was October→November 2025 (+0.40 points, ≈+17% m/m). The biggest month decline was February→March 2026 (−0.27 points, ≈−8.9% m/m).
Average gap between Consulting and the baseline was meaningful: Consulting CTR ran roughly 43% higher than the global median across the year.
The rhythm suggests a relatively flat late‑summer into early fall (Jul–Oct 2025), a mid‑season uptick into late Q4, and a stronger upward momentum through Q1–Q2 2026 before a pronounced July spike. There are signs of short corrections (e.g., Nov→Dec slight dip, Feb→Mar pullback) but the overall trajectory after October was upward. Typical seasonal features are visible in the baseline—moderate gains into winter and a steadier climb into spring—but Consulting amplified those seasonal moves with more pronounced swings and an outsized end‑of‑period lift.
Across every month Consulting trailed no global value; it sat above market levels each month. The relative gap ranged from a narrow ~21% above baseline in October 2025 to a wide ~106% above baseline in July 2026. Volatility quantifies this: Consulting’s average absolute month‑to‑month move was ~0.29 percentage points, far higher than the baseline’s ~0.08 points — roughly 3.6× more volatile. In short, the global trend was steadier and gradually higher, while Consulting’s CTR was higher and much choppier, ending the period with a significant divergence from the baseline.
Understanding Facebook Ads click-through-rate benchmarks and CTR performance for Consulting in All countries available provides a clear view of how industry ad engagement compares to broader CPM analysis, CPC trends, and country-specific ad costs when measuring industry ad performance.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Consulting industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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