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October 2025 - September 2026
Benchmark observations based on the selected data
Consulting’s click-through-rate (CTR) ran consistently above the global baseline over the 13-month window, ending the period with a dramatic late lift. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consulting in All countries available compared to the global benchmark.
Consulting CTR started at 2.41% in July 2025 and finished at 4.81% in July 2026 — roughly a 100% increase from start to finish. Across the period the Consulting median was 2.92% on average (range 2.38%–4.81%). The low point arrived in October 2025 at 2.38%, followed by a series of rises with notable peaks in January–February 2026 (2.94% and 3.00%) and a pronounced surge into mid‑2026, culminating in July’s 4.81%.
By contrast the global benchmark hovered lower and moved more smoothly: baseline CTR averaged about 2.04%, starting at 1.87% and rising to 2.34% (+25% over the same interval). Consulting’s month‑to‑month behavior showed sharper jumps — the single largest month‑over‑month increase was June→July 2026 (+1.59 percentage points, about +49% m/m), and the largest earlier spike was October→November 2025 (+0.40 points, ≈+17% m/m). The biggest month decline was February→March 2026 (−0.27 points, ≈−8.9% m/m).
Average gap between Consulting and the baseline was meaningful: Consulting CTR ran roughly 43% higher than the global median across the year.
The rhythm suggests a relatively flat late‑summer into early fall (Jul–Oct 2025), a mid‑season uptick into late Q4, and a stronger upward momentum through Q1–Q2 2026 before a pronounced July spike. There are signs of short corrections (e.g., Nov→Dec slight dip, Feb→Mar pullback) but the overall trajectory after October was upward. Typical seasonal features are visible in the baseline—moderate gains into winter and a steadier climb into spring—but Consulting amplified those seasonal moves with more pronounced swings and an outsized end‑of‑period lift.
Across every month Consulting trailed no global value; it sat above market levels each month. The relative gap ranged from a narrow ~21% above baseline in October 2025 to a wide ~106% above baseline in July 2026. Volatility quantifies this: Consulting’s average absolute month‑to‑month move was ~0.29 percentage points, far higher than the baseline’s ~0.08 points — roughly 3.6× more volatile. In short, the global trend was steadier and gradually higher, while Consulting’s CTR was higher and much choppier, ending the period with a significant divergence from the baseline.
Understanding Facebook Ads click-through-rate benchmarks and CTR performance for Consulting in All countries available provides a clear view of how industry ad engagement compares to broader CPM analysis, CPC trends, and country-specific ad costs when measuring industry ad performance.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Consulting industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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