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January 2025 - January 2026
Detailed observation of presented data
Crypto & Blockchain opened 2025 with a soft click-through-rate across all countries: 0.74% in January. That sits well below the global Facebook Ads benchmark, which averaged 1.84% for the year and started January at 1.69% before rising through Q3–Q4. The global pattern shows a steady lift into the holidays, while Crypto & Blockchain’s early-year engagement lagged the broader market.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in all countries compared to the global benchmark.
The single observed point for Crypto & Blockchain in January 2025 was 0.74% CTR. Relative to the global January median (1.69%), that represents a 0.95-point gap, or roughly 56% below the broader market at the start of the year.
Across 2025, the global all-industry CTR ranged from a low of 1.66% in February to a high of 2.12% in December, averaging 1.84% for the year. Momentum built steadily: January to December rose from 1.69% to 2.12%, a 26% lift, with mid-year firmness (1.88%–1.91% in July–August), a brief pullback in November (1.94%), and a year-end high in December (2.12%). Month-to-month volatility in the global benchmark averaged 0.07 percentage points, with the sharpest gains in October (+0.12 points) and December (+0.18), and the most notable dip in November (−0.07).
Placed against this backdrop, the Crypto & Blockchain January level also sits about 1.10 points below the global full-year average, or roughly 60% below the mean engagement profile observed across all industries.
The global rhythm followed a familiar arc for social CTR performance: softer early Q1, a gradual mid-year build, and a pronounced uptick into Q4. February marked the global low, followed by steady gains into summer, a firm October, a brief November pause, and a December peak.
Crypto & Blockchain’s January reading aligns with the seasonal softness typically seen early in the year, but the magnitude of the gap to the market was notable. Without additional in-market months, we can’t chart intra-year swings for Crypto & Blockchain; however, the global seasonality provides a clear reference trajectory for 2025.
Against the global benchmark, Crypto & Blockchain across all countries underperformed throughout the observed comparison. In January, CTR was 56% below the global median. Benchmarking the January Crypto & Blockchain value against each month of the global series, the gap ranged from 0.92 points at the global low in February (about 55% below) to 1.38 points against the December peak (about 65% below). The global trend climbed steadily (+26% from January to December) with moderate volatility (0.07 points average monthly movement), while the Crypto & Blockchain series offers a single snapshot—insufficient to assess volatility or trend within the category itself.
As a snapshot, Facebook Ads CTR performance for Crypto & Blockchain across all countries in January 2025 trailed the global benchmark materially, while the broader market advanced into a strong Q4. Understanding Facebook Ads benchmarks for click-through-rate in the Crypto & Blockchain industry across all countries helps marketers gauge category engagement against global patterns and situate performance within the year’s seasonal contour.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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