See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
June 2025 - June 2026
Detailed observation of presented data
The main story: Crypto & Blockchain CTRs were higher on average than the global benchmark but far more volatile — a series of sharp lifts and steep declines punctuated the second half of 2025 into early 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in all countries available compared to the global benchmark.
Crypto & Blockchain began the period at 1.35% CTR in June 2025 and ended at 1.78% in March 2026, with a 10-month average of about 2.37%. Over the same months the global (baseline) median averaged roughly 1.97% CTR. The vertical’s range was dramatic: a low of 0.74% in July 2025 and a peak of 4.82% in December 2025. That December spike put Crypto & Blockchain at roughly 2.3x the global December median (4.82% vs 2.06%). Conversely, the July trough was about 60% below the global July level (0.74% vs 1.87%).
Net momentum: from the June start to the March finish, Crypto & Blockchain rose about 31% in relative terms (from 1.35% to 1.78%), compared with a roughly 16% rise for the global benchmark in the same window.
Volatility is the clearest numeric story. Crypto & Blockchain experienced average month-to-month moves of about 1.11 percentage points — large swings between adjacent months. The baseline series was much steadier, averaging about 0.06 percentage points month-to-month. Put simply, the Crypto & Blockchain CTR stream was roughly 20 times more choppy than the broader market during this window.
The cadence shows several short bursts and drops rather than a smooth seasonal curve. After a July low, CTR rebounded in August, dipped again in September, climbed through October and November, and surged to an annual peak in December. A pronounced descent followed: January and February retained elevated levels (4.15% and 3.06%), but March marked a sharp correction back toward the period average (1.78%). This pattern reads as strong late‑year uplift (including a December apex) with a rapid unwind across Q1 rather than a gradual seasonal trough.
Across all countries available, Crypto & Blockchain ran above the global median on average (+~20% vs benchmark) but displayed far wider dispersion month to month. At its narrowest, the vertical’s gap to global CTRs narrowed to single‑digit percentages; at its widest, Crypto & Blockchain exceeded or undercut the benchmark by more than 100% (peak) or ~60% (trough). In short: higher average CTRs but materially more volatile than the market baseline.
Understanding Facebook Ads click-through-rate benchmarks for Crypto & Blockchain across all countries available helps advertisers evaluate CTR performance trends and compare them to global CPM analysis, CPC trends, and broader country-specific ad costs in industry ad performance reporting.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app