See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
February 2025 - February 2026
Detailed observation of presented data
The early read on Facebook Ads CTR performance for Crypto & Blockchain across all countries opens with a clear gap to the broader market. In January 2025, the industry’s median click-through rate landed at 0.74%, well below the global cross-industry median of 1.69%. While the global benchmark built steady momentum through 2025 and into early 2026, Crypto & Blockchain starts the period under market with a pronounced distance from baseline levels.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in all countries compared to the global benchmark.
With one observed month for the selected market, the January 2025 median CTR of 0.74% marks the current reference point. Against the global benchmark, that equates to a 56% shortfall versus January’s 1.69% median, placing Crypto & Blockchain notably below average at the outset.
The global time series provides context on the market backdrop. Across 2025, the worldwide median CTR averaged 1.84%, ranging from a low of 1.65% in February to a high of 2.10% in December. Momentum built through the year: January to December rose by roughly 24%, and January 2026 held near the peak at 2.08%. Month-to-month volatility in the global data was modest, averaging 0.06 percentage points, with the most pronounced lift coming in November to December (+0.16 points) and the sharpest pullback in October to November (−0.07 points). In this context, Crypto & Blockchain’s January reading sits about one percentage point below where the global market finished the year.
The global pattern reflects a familiar rhythm: softer engagement early in the year, a gradual climb through mid-year, and a pronounced Q4 lift. In 2025, the trough arrived in February (1.65%), with steady gains into summer (1.88–1.90% in July–August) and a Q4 surge that pushed October above 2.00% and culminated at 2.10% in December. January 2026 eased slightly to 2.08% while remaining elevated versus the annual average.
For Crypto & Blockchain across all countries, only January is recorded so far, so a seasonal profile is still forming. The opening month’s 0.74% points to lower engagement relative to the broader market’s Q1-to-Q4 build, but additional months will determine whether the industry follows the global cadence or charts a different arc.
Relative to the global Facebook Ads benchmarks, Crypto & Blockchain’s CTR underperformed materially in January 2025:
The global benchmark rose steadily across 2025 (+24% from January to December) with controlled volatility, while the Crypto & Blockchain view is a single-month snapshot that currently sits below average and more than half under the cross-industry norm.
In short, Facebook Ads CTR performance for Crypto & Blockchain across all countries starts the period below the broader market, with January 2025 trailing the global benchmark by more than half. Understanding Facebook Ads click-through rate benchmarks for Crypto & Blockchain in all countries helps marketers gauge how industry ad performance compares to global CTR patterns and where the category sits within overall Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app