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July 2025 - July 2026
Detailed observation of presented data
Crypto & Blockchain CTR showed a jagged, high-amplitude year: a very low start in July, sharp rebounds through late summer and autumn, a pronounced peak in December, and a pullback into March. Overall, the industry ran above the global baseline on average, but individual months swung between deep underperformance and large outperformance.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in All countries available compared to the global benchmark.
Click-through-rate (CTR) for Crypto & Blockchain began at 0.74% in July 2025 and closed this series at 1.78% in March 2026 — a net lift of about 140% from trough to the end point, though the path was far from linear. The nine-month average CTR for the industry was roughly 2.48%, with a low of 0.74% (July 2025) and a high of 4.82% (December 2025). That peak represents roughly a 6.5x multiple of the July trough.
Month-to-month movement was substantial: average absolute change between months was approximately 1.17 percentage points. Notable swings include the jump from 0.84% in September to 2.43% in October, and the large surge from 2.55% in November to 4.82% in December. The finish through Q1 showed a cooldown: December → January → February → March moved 4.82% → 4.15% → 3.06% → 1.78%.
These dynamics make the Crypto & Blockchain CTR profile feel more episodic and momentum-driven than many other verticals.
The rhythm shows softer pockets mid-summer (July, September) and a late-year amplification culminating in December. December stands out as the clearest spike — a marked lift that carries into early January before a gradual decline through March. August delivered a modest rebound from July’s trough, but September slipped again, contributing to a choppy late-summer pattern.
This pattern reads like a Q4 crescendo with Q1 retreat: strong engagement in the holiday/seasonal window followed by a recalibration into early spring.
Compared with the baseline (global) median for the same months (average ~1.99% CTR), Crypto & Blockchain’s 2.48% average sits roughly 25% above the global level. Month-level variance was extreme: July and September trailed global CTRs by ~55–60%, while December and January exceeded global levels by roughly 134% and 97%, respectively. Volatility makes the gap swing widely — at its narrowest in August (~+5% above global), at its widest in December (~+134% above global).
Baseline month-to-month movement is muted (average change ~0.05 percentage points), underlining how Crypto & Blockchain was far more volatile (≈1.17 points monthly).
Understanding Facebook Ads click-through-rate benchmarks and CTR performance for the Crypto & Blockchain industry across All countries available helps contextualize industry ad performance against broader CPM analysis, CPC trends, and country-specific ad costs while comparing to Facebook Ads benchmarks and global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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