Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Crypto & Blockchain CTR showed a jagged, high-amplitude year: a very low start in July, sharp rebounds through late summer and autumn, a pronounced peak in December, and a pullback into March. Overall, the industry ran above the global baseline on average, but individual months swung between deep underperformance and large outperformance.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
This analysis explores ad performance trends for Crypto & Blockchain in All countries available compared to the global benchmark.
Click-through-rate (CTR) for Crypto & Blockchain began at 0.74% in July 2025 and closed this series at 1.78% in March 2026 — a net lift of about 140% from trough to the end point, though the path was far from linear. The nine-month average CTR for the industry was roughly 2.48%, with a low of 0.74% (July 2025) and a high of 4.82% (December 2025). That peak represents roughly a 6.5x multiple of the July trough.
Month-to-month movement was substantial: average absolute change between months was approximately 1.17 percentage points. Notable swings include the jump from 0.84% in September to 2.43% in October, and the large surge from 2.55% in November to 4.82% in December. The finish through Q1 showed a cooldown: December → January → February → March moved 4.82% → 4.15% → 3.06% → 1.78%.
These dynamics make the Crypto & Blockchain CTR profile feel more episodic and momentum-driven than many other verticals.
The rhythm shows softer pockets mid-summer (July, September) and a late-year amplification culminating in December. December stands out as the clearest spike — a marked lift that carries into early January before a gradual decline through March. August delivered a modest rebound from July’s trough, but September slipped again, contributing to a choppy late-summer pattern.
This pattern reads like a Q4 crescendo with Q1 retreat: strong engagement in the holiday/seasonal window followed by a recalibration into early spring.
Compared with the baseline (global) median for the same months (average ~1.99% CTR), Crypto & Blockchain’s 2.48% average sits roughly 25% above the global level. Month-level variance was extreme: July and September trailed global CTRs by ~55–60%, while December and January exceeded global levels by roughly 134% and 97%, respectively. Volatility makes the gap swing widely — at its narrowest in August (~+5% above global), at its widest in December (~+134% above global).
Baseline month-to-month movement is muted (average change ~0.05 percentage points), underlining how Crypto & Blockchain was far more volatile (≈1.17 points monthly).
Understanding Facebook Ads click-through-rate benchmarks and CTR performance for the Crypto & Blockchain industry across All countries available helps contextualize industry ad performance against broader CPM analysis, CPC trends, and country-specific ad costs while comparing to Facebook Ads benchmarks and global patterns.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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