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December 2024 - December 2025
Detailed observation of presented data
United States Crypto & Blockchain ads posted a high-engagement year for CTR performance, running well above the global Facebook Ads benchmarks but with sharper swings. The story is a surge-and-slowdown: a powerful lift through Q1 2025 to a March peak, a cooler mid-year, then a decisive rebound into December. Volatility was a defining feature, with wide monthly moves that contrasted the steadier global pattern.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in the United States compared to the global benchmark.
Across Dec 2024–Dec 2025, United States Crypto & Blockchain CTR averaged 3.11%, versus a 1.85% global average. The series began at 1.49% in December 2024, climbed to 3.36% in January, and accelerated to a March high of 4.63%. After April–June stability around the 3.86%–4.42% band, performance cooled: 2.40% in July and a late-summer low of 2.02% in August. The trough arrived in November at 2.00%, followed by a strong December rebound to 3.98%. That marks a +2.49-point year-over-year jump from December to December—about a 167% lift.
The range was wide (1.49% to 4.63%), and month-to-month volatility averaged 0.78 percentage points. Big moves punctuated the year: +1.87 points from December to January, −1.54 points from June to July, and a near-doubling (+1.98 points) from November to December. By contrast, the global benchmark moved in smaller steps, with an average absolute monthly change of just 0.07 points.
The cadence is clear: strong Q1 momentum, a resilient but easing spring, a soft summer, steady shoulder-season reads in October–November, and a year-end upswing. H1 2025 (January–June) averaged 4.01%, while H2 (July–December) averaged 2.47%—a noticeable downshift mid-year before the December rebound. The steepest descent ran from the March peak (4.63%) to the November low (2.00%), a 57% slide, underlining how Crypto & Blockchain engagement tightened through late Q3 and early Q4 in the United States.
Globally, the rhythm was more gradual: a modest climb from roughly 1.66%–1.90% in H1 to around 1.96%–2.23% in H2, with mild late-year strength typical of rising Q4 competition.
Relative to the global benchmark, United States Crypto & Blockchain CTR was consistently “above market” in 12 of 13 months. The only underperformance occurred in December 2024 (1.49% vs. 1.70%). The widest gap arrived in March, when United States CTR outpaced global levels by roughly 167% (4.63% vs. 1.74%). The narrowest gap came in November, with United States just 2% above global (2.00% vs. 1.96%). The gap tightened notably from July to November, then widened again in December (3.98% vs. 2.23%, about 79% higher).
Overall, United States Crypto & Blockchain averaged 68% higher CTR than the global benchmark, but with far greater variability. While the global trend rose steadily (~31% from December to December), the United States series traced a choppier arc: early-year lift, mid-year compression, and a sharp year-end rebound.
These Facebook Ads benchmarks highlight how CTR performance for Crypto & Blockchain in the United States outpaced global levels while remaining more volatile. Understanding CTR trends—alongside CPC trends and CPM analysis—helps frame country-specific ad costs and industry ad performance against global patterns for the Crypto & Blockchain sector in the United States.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United States, advertisers often face higher costs due to high competition and purchasing power. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Thanksgiving & Black Friday weekend), December (Christmas), Back-to-school (July–September), Summer travel season (Memorial Day onwards)
CPM and CPC might rise around major holidays like Memorial Day, Independence Day, and Labor Day, especially in travel and entertainment. Black Friday/Thanksgiving weekend triggers massive spikes in retail ad competition. December ad demand typically peaks—retail campaigns require significantly higher budgets. Back-to-school promotions drive increased competition. Juneteenth may see regional engagement rise.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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