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July 2025 - July 2026
Detailed observation of presented data
Denmark’s click-through-rate story is one of sharp swings and a loose fit against the global norm. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Denmark compared to the global benchmark.
Across the 12-month window (Jun 2025–May 2026) Denmark’s median CTR averaged about 1.64%, starting at 1.15% in June 2025 and finishing at 1.48% in May 2026 — a net rise of roughly 29% from the opening month. The global baseline for the same period averaged about 1.99%. Denmark’s monthly CTRs ranged widely: a deep trough of 0.23% in August 2025 and a headline peak of 3.12% in October 2025. The October peak was roughly 59% higher than the global October level (1.96%), while the August trough undercut the global August benchmark by about 88%.
Denmark was above the global benchmark in five months (Oct, Nov, Dec, Feb, Mar) and below it in seven months. The median sits lower than global (about 18% below overall), but the month-to-month story is dominated by volatility rather than a steady gap.
The rhythm shows a soft summer with the lowest engagement in July–August, followed by a pronounced October spike and a relatively strong Q4 into December. After a Q4 peak, CTRs eased into late Q1, with a notable rebound in February 2026, and then a gradual taper through spring. These swings create a pattern of sharp month-to-month lifts and declines rather than a smooth seasonal curve — summer softness, a fall spike, then mixed early-year behavior.
Compared to the global baseline, Denmark’s CTR performance is more volatile. Average absolute monthly movement in Denmark is roughly 0.69 percentage points, versus about 0.06 points for the global benchmark — an order-of-magnitude difference. Over the year the global trend rose steadily (about +17% from June to May), while Denmark’s net movement was larger (+29%) but punctuated by extreme highs and lows. At the narrowest gap Denmark was only a few percent below global; at the widest (August) it trailed by nearly 90%.
Within Facebook Ads benchmarks, this Denmark series highlights CTR performance that diverges from the smoothness of broader CPC trends and CPM analysis: country-specific ad costs and industry ad performance often ride similar seasonal beats, but Denmark’s CTR line shows exceptional episodic swings.
Understanding Facebook Ads click-through-rate benchmarks for all industries in Denmark provides a clear view of engagement volatility and how country-specific ad performance compares to global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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