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October 2025 - September 2026
Benchmark observations based on the selected data
Denmark’s click-through-rate (CTR) profile over the last 11 months tells a story of sharp swings and episodic lifts that sit below the global baseline most of the time, punctuated by a few standout months. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in Denmark compared to the global benchmark.
Denmark’s median CTR began at a low 0.36% in July 2025 and finished the period at 1.48% in May 2026. Across those 11 months the Danish median CTR averaged about 1.69%, with a low of 0.23% (August 2025) and a peak of 3.12% (October 2025). By contrast, the global baseline for the same months averaged roughly 2.02% — putting Denmark about 16–17% below the global median on average.
Momentum was dramatic at times. After an August trough of 0.23%, CTR surged into September (0.83%) and exploded in October to 3.12% — a month-over-month lift of approximately 274% from September to October. October’s 3.12% was about 59% above the global October benchmark (1.97%). November and December remained elevated (roughly 2.13% and 2.12%), followed by a dip in January (1.62%) and a rebound in February (2.69%). March stayed firm at 2.21% before a gradual softening into spring.
Volatility was pronounced: average absolute monthly movement in Denmark was about 0.68 percentage points, compared with about 0.06 points for the global baseline — roughly an 11x difference in month-to-month swings.
The rhythm shows a clear Q4 lift: October through December delivered some of Denmark’s highest CTRs in the period, with October as the standout spike. Q1 presented mixed dynamics — January softened relative to December, February rebounded strongly, and March held near the global level. Spring (April–May) trended slightly lower again, settling near 1.7% then 1.48% in May.
This pattern reads as episodic peaks in late-year and a Q1 rebound rather than a smooth seasonal curve; the large jumps and drops create a jagged monthly cadence rather than a gentle seasonal slope.
Relative to the global benchmark, Denmark was mostly below average but not uniformly so. Denmark underperformed heavily in mid-summer — the widest gap was in August 2025 when Danish CTR was roughly 88% below the global level. By contrast, Denmark exceeded the global benchmark in several months: October (+59%), November (+11%), December (+3%), February (+26%) and March (+6%). At its narrowest relative position Denmark was about 6% above global CTRs in March 2026; at its widest shortfall it lagged by roughly 88% in August 2025.
Understanding Facebook Ads click-through-rate benchmarks and CTR performance for All industries in Denmark helps contextualize volatility, seasonal lifts in Q4, and how country-specific ad costs and industry ad performance diverge from global CPM analysis and CPC trends. This snapshot of Denmark’s CTR dynamics offers a data-grounded view for performance marketers and creative strategists comparing Denmark to global patterns.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
Travel campaigns may raise CPM and CPC during Easter. Retail and hospitality competition may increase in late December. Whit Weekend may reduce weekday competition. Holiday retail closures may lower competition while pre-holiday CPMs rise.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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