See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
January 2025 - January 2026
Detailed observation of presented data
Denmark’s Facebook Ads click-through-rate (CTR) in 2025 told a two-speed story: a subdued, choppy first three quarters followed by a dramatic Q4 lift that briefly pushed performance well above the global benchmark. Across all industries, Denmark averaged 1.42% CTR for the year versus a 1.84% global average, with sharper swings and more pronounced peaks and troughs than the global line. The standout month was October, where Denmark surged to 3.35%—the high-water mark of the year—before easing into December. Volatility was the defining feature.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.
Denmark opened the year at 0.37% CTR in January—the annual low—then spiked to 1.68% in February before retrenching through spring. Summer dipped again, bottoming at 0.42% in July, and then momentum rebuilt into a Q4 surge: 1.92% in September, a peak of 3.35% in October, and 2.36% in November, closing the year at 1.66% in December. The full-year range was wide (0.37% to 3.35%), a swing of 2.98 points.
Average CTR in Denmark landed at 1.42% for 2025, below the 1.84% global median. Month-to-month volatility averaged 0.71 points in Denmark—about ten times the global benchmark’s 0.07—reflecting a market with sharper lifts and drops. Key pivots included February’s +1.31 point rebound from January, July’s slump (−0.65 points from June), and the two-step autumn surge of +1.18 points in September and +1.44 points in October.
The rhythm was uneven early, with a soft January, a February rally, and a gentle fade through April and June. Summer was the weakest stretch: July and August averaged just 0.58%, before performance accelerated into fall. Q4 was decisively stronger. Denmark’s Q4 averaged 2.46% CTR—well above its H1 average of 1.10% and Q3’s 1.02%—mirroring the broader pattern where engagement often intensifies late in the year. The October spike was atypically steep, followed by a moderated November and a seasonal cooling into December, though still above the year’s first-half run rate.
Relative to Facebook Ads benchmarks worldwide, Denmark was below market in two-thirds of months and above market in four: February, September, October, and November. The gaps were narrowest in February and September (both within about 2% of global), suggesting moments of near-parity. The widest underperformance came in July, when Denmark’s 0.42% trailed the 1.88% global level by roughly 78%. The widest outperformance arrived in October, when Denmark’s 3.35% was about 67% higher than the 2.01% global average.
On a full-year basis, Denmark’s CTR performance trailed global by roughly 23% (1.42% vs. 1.84%). By quarter, the contrasts sharpened: Denmark’s Q4 ran about 21% above global (2.46% vs. 2.02%), while Q3 lagged by about 46% (1.02% vs. 1.89%). The global trend line remained steady with a gentle H2 lift, whereas Denmark’s path was choppier with a pronounced late-year bulge.
In short, Facebook Ads CTR performance for all industries in Denmark in 2025 was marked by low early-year engagement, a summer trough, and an outsized autumn surge that briefly outpaced global benchmarks. For advertisers tracking Facebook Ads benchmarks, CTR performance, and country-specific ad costs alongside CPC trends and CPM analysis, Denmark’s pattern highlights a market with higher volatility and a strong Q4 pulse compared to the global baseline. Understanding Facebook Ads click-through-rate benchmarks for all industries in Denmark helps teams evaluate engagement momentum against worldwide norms.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app