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November 2024 - November 2025
Detailed observation of presented data
Denmark’s Facebook Ads click-through-rate (CTR) traced a choppy path over the past 13 months—well below the global benchmark for most of the year, then swinging sharply upward into a standout Q4 finish. The period opened respectably in November 2024, slid into a deep winter trough and a mid-summer lull, and then surged to a new high in October 2025 before easing slightly in November. Volatility was the defining feature: Denmark’s monthly swings were far sharper than the steady, gradual climb visible in the global median.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.
CTR in Denmark averaged 1.44% across the period, ranging from a low of 0.37% in January 2025 to a high of 3.35% in October 2025. The series began at 1.78% in November 2024, dipped to 1.11% in December (−38% month over month), and then plunged to 0.37% in January (−66% vs. December). A sharp rebound followed in February (1.68%), but spring settled into a softer 1.01–1.32% band.
Mid-year saw a second trough: June’s 1.06% fell to 0.42% in July (−60%), with a tentative August lift to 0.73%. Momentum rebuilt into September (1.92%), then broke out in October at 3.35% (+75% vs. September), cooling to 2.86% in November 2025 (−15% vs. October), still well above the period average. Month-to-month volatility averaged 0.67 percentage points—dramatically higher than the global benchmark’s 0.05-point cadence.
The rhythm in Denmark is clear: a pronounced post-holiday slump in January, a modest spring, a deep summer lull in July–August, and a late-year surge. Q1 2025 averaged 1.07% (vs. 1.69% globally), and Q3 averaged 1.02% (vs. 1.91% globally), with September marking the inflection point. The back half of the year accelerated: July–November averaged 1.86%, a 69% lift over the January–June average of 1.10%. October and November were the only months above 2%, anchoring the year’s strongest stretch.
Across the full period, Denmark’s CTR trailed the global benchmark by about 21% on average (1.44% vs. 1.82%). The gap fluctuated widely: Denmark was roughly at parity in November 2024 and September 2025, lagged heavily in July (−78% vs. global), and then outperformed strongly in October (+64%) and November 2025 (+40%). Directionally, the global median rose steadily (+16% from November 2024 to November 2025), while Denmark’s trend was choppier but ascendant (+60% over the same span). At its narrowest, Denmark was essentially level with global CTRs; at its widest, it was nearly 1.47 points below in July.
While this view focuses on CTR performance, the patterns provide useful context for broader Facebook Ads benchmarks, CPM analysis, and CPC trends when evaluating country-specific ad costs.
In sum, Facebook Ads CTR performance for all industries in Denmark averaged 1.44%, with extreme intra-year swings and a decisive Q4 rebound that lifted Denmark above the global benchmark late in the period. Understanding Facebook Ads click-through-rate benchmarks for all industries in Denmark helps advertisers evaluate engagement trends and compare performance to global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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