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June 2025 - June 2026
Detailed observation of presented data
Design click-through-rate (CTR) trends ran noticeably below the global benchmark over the past 12 months, with a clear downward momentum from mid‑2025 into spring 2026 and a handful of standout months. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Design in All countries available compared to the global benchmark.
Design CTR began the period at about 1.27% in June 2025 and finished at roughly 0.80% in May 2026 — an absolute drop of 0.46 points, or roughly a 36.5% decline from the starting month to the ending month. Across the year Design averaged about 1.01% CTR, with a high of 1.27% (June 2025) and a low of 0.80% (May 2026). Monthly momentum shows a mid‑year cooling after June, a brief rebound in December (1.26%), then a steady slide through Q1 into an April–May trough near 0.80%.
By contrast the global baseline ran substantially higher: the market benchmark averaged about 2.00% CTR over the same months (June 2025–May 2026), with a low near 1.78% and a peak around 2.18% in April 2026. Where the global trend generally climbed into early 2026 (+~17% from June to May), Design’s trend was choppier and ultimately lower.
Volatility in the Design series averaged an absolute month‑to‑month move of ~0.12 percentage points, driven by spikes in December (+0.31) and drops in January (−0.28). The global series was calmer, averaging roughly 0.065 points per month — about half the monthly swing seen in Design CTR.
Design shows a late‑year uplift in December followed by a pronounced softening through Q1 and a flattened floor in April–May. The baseline pattern is different: global CTR rose through Q4 and peaked in April 2026, suggesting stronger seasonality into early Q2 for overall market CTRs while Design pulled in the opposite direction after December. Monthly rhythm for Design is best described as a summer start above 1.0%, winter uplift, and a gradual erosion through spring.
Across the year Design CTR trailed the global benchmark by a wide margin — averaging about 49% below baseline. The per‑month gap widened from roughly 29% below in June 2025 to a peak gap near 63% below in April 2026, with a range of about 29–63% underperformance. In relative terms the global trend was steadier and climbed into early 2026, while Design was more volatile and declined overall.
Understanding Facebook Ads click-through-rate benchmarks, CTR performance, and industry ad performance for Design across All countries available offers a clear lens into seasonal rhythm, CPC trends and CPM analysis context within country-specific ad costs and Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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