See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
February 2025 - February 2026
Detailed observation of presented data
Design advertisers ran consistently below the global benchmark for click-through rate, with a year defined by mild ebbs and a late-year lift—followed by a single, extraordinary spike at the start of 2026. The global benchmark rose steadily through the year with a familiar Q4 upswing; Design across all countries moved in the same direction, but with sharper month-to-month swings and a much lower baseline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Design across all countries compared to the global benchmark.
Across 2025, Facebook Ads CTR for Design averaged roughly 1.19%, ranging from a low of 1.00% in February to a high of 1.54% in December. The year opened at 1.31% in January, dipped through February, and recovered gradually into midyear, before a small autumn pullback and a December rebound. From January to December, Design’s CTR rose about 17%, driven largely by a 0.53-point surge from November (1.00%) to December (1.54%).
By contrast, the global benchmark averaged about 1.84% in 2025 and climbed from 1.69% in January to 2.10% in December (+25%). Global highs and lows followed a smoother arc: the smallest monthly movements clustered under 0.12 points, with an average absolute move of 0.07 points per month. Design’s monthly volatility was more than twice as high, averaging 0.17 points, with notable swings in January→February (−0.32 points), August→September (−0.20), and November→December (+0.54).
One outlier defines the early 2026 datapoint: January 2026 spiked to 10.18% CTR for Design across all countries—nearly 5× the global January 2026 level of 2.08%. This single month lifts the 13‑month average for Design to 1.88% (vs. 1.19% for 2025 alone) and should be viewed as an exceptional break from the 2025 range.
The year followed a familiar rhythm for CTR performance. Design saw its softest point in February, a steady spring recovery, and a modest summer lift that crested in August (1.30%). Early autumn cooled—September through November drifted lower—before a December rebound to the annual high. Globally, CTRs also built toward year-end: momentum gathered through Q3, a brief November dip appeared, and December closed at the peak (2.10%). The pattern aligns with typical Facebook Ads benchmarks where engagement can rebound into late Q4 after a mixed October–November.
Design across all countries underperformed the global benchmark throughout 2025, averaging roughly 35% below (1.19% vs. 1.84%). The gap narrowed at its best in January (about 22% below global) and widened through early Q4, hitting 49% below in October and 48% below in November, before December partially closed the distance (27% below). Where the global trend rose steadily (+25% from January to December), Design’s path was choppier (+17% across the same span) and more volatile. January 2026 briefly flipped the script: Design’s CTR outpaced the global figure by nearly 390%, a singular outlier relative to the prior twelve months.
Understanding Facebook Ads click-through-rate benchmarks for the Design industry across all countries helps marketers evaluate CTR performance against global patterns, quantify volatility, and spot seasonal dynamics within aggregated, country-specific ad costs.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app