See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
December 2024 - December 2025
Detailed observation of presented data
Across all countries, the Design industry’s Facebook Ads CTR told a two-part story: persistent underperformance versus the global benchmark for most of the year, followed by a dramatic December surge that briefly moved above market. The year opened soft, dipped to a Q1–Q2 trough, regained momentum mid-year, then softened again in early Q4 before a sharp holiday lift. Volatility was the headline—Design CTR swung more sharply month to month than the broader market, with December standing out as the clear outlier.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Design in all countries compared to the global benchmark.
The Design industry’s median monthly CTR averaged 1.14% from December 2024 to December 2025, ranging from a low of 0.82% in April to a high of 2.31% in December 2025. It started at 1.25% in December 2024, fell into a Q1–Q2 trough (0.84% in March, 0.82% in April), and stabilized near 1.0–1.10% through May–July. August brought a notable lift to 1.39%, followed by a pullback (1.11% in September, 0.92% in October, 0.91% in November). December then spiked to 2.31%, ending the year 85% above the previous December.
Volatility was elevated: average absolute month-to-month movement was 0.24 points, with the largest jump in December (+1.39 points vs. November) and the sharpest drop in September (−0.27 points from August). For context, January–November 2025 averaged 1.03%, highlighting how outsized the December surge was in shaping the annual profile.
The rhythm followed recognizable seasonal contours. CTR softened across Q1 into early Q2, reaching its nadir in March–April. Performance steadily recovered into late summer, with August marking the seasonal high before a modest pullback through early Q4. As competition intensified, October and November settled near the year’s lower band, then the holiday period catalyzed a pronounced rebound in December.
This pattern mirrors broader platform dynamics—engagement often compresses as Q4 competition rises, then lifts around major retail moments—though Design’s amplitude was more pronounced than the market’s.
Compared with the global all-industry benchmark (1.84% average CTR over the same period), Design’s worldwide CTR sat well below market at 1.14%—about 38% lower. The gap was widest in October 2025 (Design at 0.92% vs. global 2.03%, roughly 55% below) and narrowest in December 2024 (about 26% below). From January to November 2025, Design trailed by an average of 44%. Only in December 2025 did Design pull ahead of the global benchmark, 2.31% vs. 2.23% (+3.5%).
Trendlines diverged too: the global benchmark rose steadily (+32% year over year, December to December), while Design was choppier, culminating in a larger year-over-year swing (+85%). Monthly volatility averaged 0.24 points for Design versus 0.07 points globally, indicating more than triple the month-to-month fluctuation.
Understanding Facebook Ads CTR benchmarks for the Design industry across all countries helps contextualize CTR performance against the global baseline. This CTR-focused benchmark view complements broader Facebook Ads benchmarks often used alongside CPC trends and CPM analysis, clarifying how the Design industry’s worldwide engagement compares to the overall market.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app