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November 2024 - November 2025
Detailed observation of presented data
The Facebook Ads CTR performance for the Design industry across all countries tracks a different rhythm than the broader market. While the global benchmark climbed steadily through the period, Design’s CTR moved in waves: a soft start to 2025, a pronounced summer lift, and a retreat by October. Median CTR for Design averaged 1.06%, well below the 1.81% global benchmark, with sharper month-to-month swings and a wider spread between highs and lows.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Design in all countries compared to the global benchmark.
Design CTR began at 1.17% in November 2024, rose to 1.25% in December, then slid through early spring to a low of 0.82% in April 2025. From there, it rebounded to a yearly high of 1.38% in August before easing to 0.88% by October. Across these twelve months, the median was 1.06%, spanning a range of 0.82% to 1.38%. The April-to-August climb represents a 68% rebound, while the net change from November to October marked a 25% decline.
Volatility was a defining feature. Average absolute month-to-month movement for Design was 0.14 percentage points, compared with 0.06 for the global benchmark—more than double the choppiness. Big pivots clustered in late winter (−0.23 in March), early summer (+0.20 in May), and peak summer (+0.28 in August), followed by another sharp giveback in September (−0.27).
Seasonally, Design CTR softened across late Q4 into early Q2. Q1 2025 averaged about 1.00%, dipping further to 0.95% in Q2. Momentum then turned decisively upward: Q3 averaged 1.20%, led by a standout August at 1.38%. By October, performance cooled again to 0.88%, aligning with the typical pattern where engagement can soften as Q4 competition intensifies.
The rhythm contrasts with the market’s steadier climb. The global baseline rose from 1.75% in November 2024 to 2.08% in October 2025—up 19%—with a peak in October and progressively stronger quarters (Q1: 1.70%, Q2: 1.77%, Q3: 1.93%).
Throughout the period, Design’s CTR sat below global Facebook Ads benchmarks. On average, Design trailed by 0.75 percentage points (about 41% lower). The gap was narrowest in December 2024 (−27%) and August 2025 (−30%), and widest in October 2025 (−58%). For much of the year—seven months in total—Design lagged the global CTR by 40% or more. Even in its strongest stretch, Q3, Design reached 1.20% versus the global 1.93%, a 0.73-point gap (38% lower).
In sum, Facebook Ads click-through rate benchmarks for the Design industry across all countries show a low-CTR, high-volatility profile: a trough in April, a strong summer rally, and a softer October finish, consistently below the global trendline. Understanding CTR performance and industry ad performance patterns in this worldwide view helps frame country-specific ad costs, CPM analysis, and CPC trends against a clear global baseline for Design.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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