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June 2025 - June 2026
Detailed observation of presented data
Education-sector click-through rates (CTR) across all countries tracked a choppier, slightly lower path than the global benchmark over the year. After a summer trough, Education CTRs staged a multi-month rebound into a spring peak, finishing roughly 20% higher than where they started but still trailing the baseline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in All countries available compared to the global benchmark.
Education CTR averaged about 1.75% from June 2025–May 2026, starting at 1.62% in June 2025 and ending at 1.94% in May 2026 — a net lift of ~20.3%. The low point arrived in August 2025 at ~1.37%, and the peak came in April 2026 at ~2.21%. Monthly moves were sizable: the largest month-on-month rise was +0.48 points into September 2025, and the strongest sustained gains occurred January–April 2026, when CTR climbed from 1.58% to 2.21%. Volatility averaged ~0.17 percentage points per month, reflecting the swings around a modest upward trend.
In absolute terms the Education series showed a 0.83-point range (1.37–2.21), with several pronounced pulses—an early summer decline to August, a sharp rebound in September, a soft Q4 plateau, then a pronounced spring lift into March–April.
The rhythm suggests a seasonal lull through the Northern Hemisphere summer (June→August), with the deepest trough in August. September produced a clear rebound, followed by a softer Q4 (October–December) where values hovered around the mid-1.5% range. The calendar turned with steady upward momentum in early 2026: January–April produced the largest concentrated growth, peaking in April before a partial pullback into May. These month-to-month patterns point to recurring softer late-summer performance and a spring uplift in engagement metrics.
Compared to the global benchmark, Education in All countries available ran below average for most months. The global (baseline) average over the same window was ~2.00% CTR, versus Education’s ~1.75% — about 12% lower on average. The gap varied: the widest shortfall was in August 2025 (Education ~27% below global), while Education marginally exceeded the global trend in March (+4%) and April (+1%). Baseline CTRs were steadier (average monthly volatility ~0.065 points), so Education’s CTRs were roughly 2.5–3x more volatile than the market baseline even as both series showed similar cumulative growth (baseline +~17%, Education +~20%).
Understanding Facebook Ads click-through-rate benchmarks, CTR performance, and CPM analysis for Education in All countries available offers a data-grounded view of how industry ad engagement compares with global trends.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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