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October 2025 - September 2026
Benchmark observations based on the selected data
Education click-through-rate (CTR) climbed significantly over the 13-month window but remained generally below the global benchmark until a late run of stronger months. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in All countries available compared to the global benchmark.
Education CTR began at 1.46% in July 2025 and finished at 2.39% in July 2026 — a gain of roughly 63% from start to finish. Across the period the median Education CTR averaged about 1.80%, with month-to-month values ranging from a low of 1.38% (August 2025) to a high of 2.39% (July 2026). The global baseline averaged about 2.04% over the same months, with its own range of 1.87% to 2.34%.
Key monthly movements read like a sequence of lifts and pulls: a sharp rebound into September 2025 (+0.47 points from August), a gradual build through winter, a clear peak in March–April 2026 (around 2.16–2.19%), a mild retreat in May–June, and a pronounced spike in July 2026 (+0.80 points from June). Overall volatility was notable — Education CTR shifted by an average of about 0.24 percentage points month-to-month.
Rhythm across the year shows pockets of cadence rather than a single smooth seasonality. Late summer 2025 was soft (lowest point in August), followed by a strong early-Q4 rebound and relatively steady winter months. Spring 2026 produced the first sustained above-benchmark stretch (March–April), then late-spring softness arrived in May–June before a sizable summer lift in July 2026. The pattern suggests intermittent spikes and pullbacks rather than a slow, linear climb.
Typical market dynamics are visible in the calendar: a Q3 trough in late summer, a spring uptick, and Q3 swing behavior — but the Education series amplified those moves with sharper swings than the global baseline.
Compared with the global baseline, Education CTR trailed overall by about 0.24 percentage points on average — roughly 12% lower versus the baseline mean. The gap varied month to month: the largest shortfall occurred in August 2025 (Education ~26.6% below the baseline), while March and April 2026 and July 2026 flipped the relationship, with Education CTR running slightly above global levels (up to ~4% higher). Volatility was materially higher in the Education series: average monthly absolute change of ~0.24 points versus ~0.08 points for the baseline — roughly three times more choppy movement.
Put another way, the global trend rose steadily (~25% from July 2025 to July 2026), while Education showed a stronger overall lift (~63%) but with greater amplitude and intermittent underperformance.
Understanding Facebook Ads click-through-rate benchmarks for Education across All countries available helps teams evaluate CTR performance trends and compare industry ad performance to global patterns.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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