See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
January 2025 - January 2026
Detailed observation of presented data
Across all countries, Facebook Ads CTR performance for the Education industry spent most of the year below the market, moving through a midyear trough before a sharp rebound into January 2026. The category opened 2025 close to the benchmark and briefly outperformed, then softened through Q2 and hit its low in July. Volatility was notably higher than the global pattern, with bigger month-to-month swings and a wider annual range. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in all countries compared to the global benchmark.
The Education median CTR started at 1.85% in January 2025 and ended at 2.01% in January 2026—an 8.7% lift year over year. The full-period average landed at 1.66%, ranging from a low of 1.38% in July to a high of 2.01% in January 2026 (a 0.63-point spread). The path was choppy: a quick dip in February (1.57%), a partial March rebound (1.76%), renewed softness through June (1.54%), the July trough, and then a two-step recovery into September (1.75%) before easing again in November (1.51%) and stabilizing in December (1.66%). The largest one-month decline came in November (down 0.20 points), while the strongest gain arrived in January 2026 (+0.35 points). On average, Education’s month-to-month swing was 0.18 points—roughly triple the market’s 0.06—signaling a more volatile CTR profile than the global benchmark.
The category posted its firmest relative footing in Q1 2025 (average 1.73%), then softened across Q2 (1.59%) and reached its low point in Q3 (1.55%). Q4 steadied at 1.63%, not matching the market’s typical late-year lift. Instead, the standout move came just after the holidays: January 2026 spiked to 2.01%, closing the gap with the broader market. The rhythm suggests a classic midyear lull—June through August remained subdued with the July low—followed by a gradual rebuild and a new-year jump that outpaced any monthly gain earlier in the period.
Against the global Facebook Ads benchmarks, Education averaged 1.66% versus the market’s 1.86% (about 11% lower). The category was above market only twice—January 2025 (+10%) and March 2025 (+1%). For the remainder of the period, it trailed by 3–27%, with the widest gap in July (−27%) and the narrowest in January 2026 (−3%). While the global benchmark rose a steady 23% from January 2025 to January 2026 (1.69% to 2.08%), Education’s growth was a more modest 9% over the same span. The market also showed tighter dispersion (range 1.65%–2.10%) and smoother momentum, with smaller monthly moves and a clear Q4 rise that Education did not mirror until early Q1 2026.
In short, CTR performance for Facebook Ads in the Education industry across all countries averaged 1.66% for the period, below the 1.86% global benchmark, with higher volatility, a pronounced July low, and a strong January 2026 rebound. Understanding Facebook Ads click-through-rate benchmarks for the Education industry across all countries helps advertisers evaluate engagement trends and compare performance to global patterns, alongside related CPC trends, CPM analysis, and broader industry ad performance.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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