Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Energy and Mining click-through-rate (CTR) moved with momentum and dips across the 12 months from July 2025–June 2026, generally tracking the global benchmark but with sharper swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in All countries available compared to the global benchmark.
Energy and Mining started the period with a strong July 2025 CTR of 2.31% and closed June 2026 at 2.24% — a modest net decline of about 3.1% from start to finish. Across the year the industry averaged roughly 1.97% CTR, with a high of 2.31% (July 2025) and a low of 1.53% (February 2026). Monthly volatility was meaningful: the standard deviation of the Energy and Mining series was about 0.21 percentage points, roughly double the global series’ volatility (≈0.11 points). Key movements include a sharp lift in July, a decline into August, a rebound in September, then a pronounced trough in February before recovery into spring and a second lift by June.
Although the annual mean for Energy and Mining (≈1.97%) sat slightly below the matched global average (≈2.02%), the story is one of rhythm rather than a simple gap — some months ran well above the baseline while others fell substantially below.
Seasonal cadence shows two notable inflection periods. Late summer and early fall featured mixed momentum: July’s lift to 2.31% gave way to a softer August (1.80%), and September rebounded to ~2.10%. Winter into early Q1 marked the softest sequence, with December–February seeing a cooling trend that bottomed in February at 1.53% — the year’s single lowest point. From March onward the series regained strength, climbing to just over 2.07% in April and finishing strong in June at 2.24%. This produces a rhythm of mid-year spikes, winter troughs, and spring recovery in CTR performance.
Compared to the global baseline, Energy and Mining was broadly similar in annual average but more variable month-to-month. On average the industry trailed global CTRs by a small margin (≈2% lower overall), yet monthly gaps swung widely: July’s CTR outpaced the global number by about 24%, while February lagged global levels by roughly 28%. At its narrowest, Energy and Mining was essentially in line with global CTRs (single-month gaps under 1%); at its widest, the industry diverged by nearly a third in relative terms. The pattern shows Energy and Mining as more volatile and more prone to sharp month-to-month lifts and declines versus the steadier global benchmark.
Understanding Facebook Ads click-through-rate benchmarks and broader Facebook Ads benchmarks (alongside CPC trends and CPM analysis) for Energy and Mining across All countries available provides a data-backed view of CTR performance and how this industry’s ad engagement compares to global patterns in industry ad performance and country-specific ad costs.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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