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November 2024 - November 2025
Detailed observation of presented data
Across all countries, Energy and Mining CTR spent the year whipsawing between sharp surges and notable cool-downs, landing slightly below the global all‑industry benchmark on average but frequently swinging above it in standout months. The segment’s strongest lifts came in March and July, while late-year softness set in during October and November. Volatility was the defining feature: big month-to-month moves contrasted with the global benchmark’s steadier rise toward year-end.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining across all countries compared to the global benchmark.
Energy and Mining CTR started at 1.36% in November 2024 and ended at 1.47% in November 2025, a modest +8% year-over-year lift. The annual average was 1.77%, ranging from a low of 1.25% in February to a high of 2.70% in July. Notable spikes included March (2.50%)—roughly doubling from February—and another surge in July (2.70%), again nearly a twofold jump from June’s 1.35%.
Monthly volatility averaged 0.51 percentage points, driven by large swings such as +1.25 points from February to March and +1.35 points from June to July. By contrast, the global benchmark’s average monthly move was a much calmer 0.05 points. After peaking in July, Energy and Mining CTR eased back: 1.88% in August, 1.72% in September, and 1.47% by October—a three-month slide of roughly 22% from August to October—before stabilizing at 1.47% in November.
The global all‑industry CTR averaged 1.82% across the period, with a steadier climb from 1.75% in November 2024 to 2.04% in November 2025 (+17%).
The rhythm for Energy and Mining was defined by abrupt turns:
While performance typically softens through Q4 as competition rises, global CTRs actually edged higher into October–November, highlighting a divergence between Energy and Mining and broader market behavior.
Compared to the global benchmark, Energy and Mining was slightly below average overall (1.77% vs. 1.82%) but markedly more volatile. The segment ran above market in 6 of 13 months, led by March (+45% vs. global) and July (+43%). It trailed most sharply in February (−25%), June (−26%), October (−28%), and November (−28%). The gap narrowed to near parity in January (+1%), May (+2%), and August (−3%). Over the year, the global trend rose steadily (+17%), while Energy and Mining finished higher but with choppier momentum (+8%).
Facebook Ads benchmarks for CTR show Energy and Mining across all countries averaging 1.77% with pronounced peaks in March and July and a softer Q4, slightly trailing the 1.82% global benchmark. Understanding CTR performance for the Energy and Mining industry across all countries helps teams evaluate engagement trends and compare results to global patterns alongside broader CPC trends, CPM analysis, and country-specific ad costs.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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