See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
January 2025 - January 2026
Detailed observation of presented data
Energy and Mining ads across all countries ran hotter than the global market in 2025, delivering higher click-through rates but with far sharper swings month to month. The year opened on uneven footing with a February trough, then vaulted to a March surge and a July peak before easing in August and finishing with a December lift. The standout story: consistent outperformance against the global benchmark in eleven of twelve months, but with choppier momentum than the broader market’s steady climb. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining across all countries compared to the global benchmark.
Energy and Mining CTR started at 1.70% in January and closed at 2.27% in December, a 34% rise across the year. The category averaged 2.03% for 2025, spanning a low of 1.25% in February to a high of 2.56% in July. Seven of twelve months sat at or above 2.0%. Volatility was pronounced: average month-to-month movement reached 0.38 percentage points, with the sharpest jump from February to March (+1.25 points) and the largest pullback from July to August (−0.59 points).
By contrast, the global benchmark averaged 1.84% CTR, with a smoother progression from 1.69% in January to 2.12% in December (+26%). The global high also arrived in December (2.12%), and the low in February (1.66%). Monthly moves were modest, averaging just 0.07 points, underscoring how much more variable Energy and Mining engagement was versus the broader market.
The year’s rhythm was clear. Q1 was uneven: a soft February gave way to a strong March rebound, lifting the quarter to a 1.82% average. Q2 held steady at 2.00%, mixing April strength with a slightly softer May. Q3 was the standout at 2.22%, anchored by July’s peak and a brief August cooldown before a September reset. Q4 maintained momentum at 2.10%, with a mild dip in November and a year-end lift in December—consistent with the broader pattern where performance typically strengthens into the holidays as reach and activity rise.
Energy and Mining outperformed the global CTR benchmark by about 11% on average (2.03% vs. 1.84%), translating to a 0.19-point advantage. The gap was widest in March (+44% above global) and July (+36%), narrowed to near parity in January and November (both about +1%), and dipped below market only once—February (−25% vs. global). From October to December, the category hovered just above the market (+3% in October, +1% in November, +7% in December), finishing the year clearly above average. While the global trend rose smoothly, the Energy and Mining curve was more dynamic, with five-to-six times greater month-to-month volatility.
Facebook Ads benchmarks show that CTR performance for the Energy and Mining industry across all countries ran above the global market in 2025, with bigger swings and pronounced mid-year peaks. Understanding Facebook Ads click-through-rate benchmarks for Energy and Mining across all countries helps teams evaluate engagement trends, situate country-specific ad costs within broader CPM analysis, and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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