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July 2025 - July 2026
Detailed observation of presented data
Energy and Mining click-through-rate (CTR) moved with momentum and dips across the 12 months from July 2025–June 2026, generally tracking the global benchmark but with sharper swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in All countries available compared to the global benchmark.
Energy and Mining started the period with a strong July 2025 CTR of 2.31% and closed June 2026 at 2.24% — a modest net decline of about 3.1% from start to finish. Across the year the industry averaged roughly 1.97% CTR, with a high of 2.31% (July 2025) and a low of 1.53% (February 2026). Monthly volatility was meaningful: the standard deviation of the Energy and Mining series was about 0.21 percentage points, roughly double the global series’ volatility (≈0.11 points). Key movements include a sharp lift in July, a decline into August, a rebound in September, then a pronounced trough in February before recovery into spring and a second lift by June.
Although the annual mean for Energy and Mining (≈1.97%) sat slightly below the matched global average (≈2.02%), the story is one of rhythm rather than a simple gap — some months ran well above the baseline while others fell substantially below.
Seasonal cadence shows two notable inflection periods. Late summer and early fall featured mixed momentum: July’s lift to 2.31% gave way to a softer August (1.80%), and September rebounded to ~2.10%. Winter into early Q1 marked the softest sequence, with December–February seeing a cooling trend that bottomed in February at 1.53% — the year’s single lowest point. From March onward the series regained strength, climbing to just over 2.07% in April and finishing strong in June at 2.24%. This produces a rhythm of mid-year spikes, winter troughs, and spring recovery in CTR performance.
Compared to the global baseline, Energy and Mining was broadly similar in annual average but more variable month-to-month. On average the industry trailed global CTRs by a small margin (≈2% lower overall), yet monthly gaps swung widely: July’s CTR outpaced the global number by about 24%, while February lagged global levels by roughly 28%. At its narrowest, Energy and Mining was essentially in line with global CTRs (single-month gaps under 1%); at its widest, the industry diverged by nearly a third in relative terms. The pattern shows Energy and Mining as more volatile and more prone to sharp month-to-month lifts and declines versus the steadier global benchmark.
Understanding Facebook Ads click-through-rate benchmarks and broader Facebook Ads benchmarks (alongside CPC trends and CPM analysis) for Energy and Mining across All countries available provides a data-backed view of CTR performance and how this industry’s ad engagement compares to global patterns in industry ad performance and country-specific ad costs.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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