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February 2025 - February 2026
Detailed observation of presented data
Energy and Mining CTR performance moved ahead of the global Facebook Ads benchmark for most of the year, but with far sharper swings. After a soft February, the industry rebounded into spring, lifted again mid‑summer, and finished December above its annual average before a dramatic surge in January 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining across all countries compared to the global benchmark.
Across January 2025–January 2026, Energy and Mining CTR averaged 2.24%, ranging from a low of 1.25% in February to a high of 4.65% in January 2026. The year opened at 1.70% in January 2025, dipped in February, then climbed to 2.50% in March. Through Q2 and Q3, CTR mostly held between 1.91% and 2.56%, peaking at 2.56% in July and ending 2025 at 2.30% in December. The January 2026 jump to 4.65% represents a 174% lift versus January 2025.
Volatility was a defining feature. The average absolute month‑over‑month movement was 0.55 percentage points, nearly nine times the global baseline’s 0.06‑point average swing. Put differently, the industry’s CTR spread over the period (1.25% to 4.65%) was far wider than the global range (1.65% to 2.10%). Despite the choppiness, the median Energy and Mining CTR sat at 2.07%, indicating that typical monthly performance clustered around the low‑2% band.
The rhythm of 2025 followed a familiar arc: a Q1 wobble, steadier Q2–Q3, and a firmer Q4. Q1 averaged 1.82%, pulled down by February’s trough, before stabilizing near 2.00% in Q2. Mid‑year improved further, with Q3 averaging 2.21% and the July high marking the seasonal crest. Q4 held at 2.11% on average—softening slightly in October–November, then lifting into December, a period when competition typically rises and engagement patterns frequently shift. The outsized January 2026 spike stands out as an exceptional reading relative to the prior 12 months.
Compared to the global Facebook Ads benchmark (1.86% average over the same window), Energy and Mining CTR ran about 20% higher overall. In 2025 alone, the industry averaged 2.03% versus the market’s 1.84% (+10%). With the exception of February—when the industry underperformed the market by roughly 24%—Energy and Mining remained above market levels all year.
The gap fluctuated meaningfully: it was narrow in January and November (+1% above market) and modest in August–October (+2% to +3%). It widened notably in March (+44%) and July (+36%). The global trendline itself was steadier, rising from 1.69% in Q1 2025 to 2.02% in Q4, while Energy and Mining traced a choppier path that nevertheless stayed generally above global CTR performance.
Overall, Facebook Ads click‑through rate benchmarks for Energy and Mining across all countries point to higher‑than‑average engagement, but with significantly more volatility than the global market. Understanding CTR performance benchmarks for the Energy and Mining industry worldwide helps advertisers evaluate how industry ad performance compares to global Facebook Ads benchmarks and broader country‑specific ad costs dynamics.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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