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June 2025 - June 2026
Detailed observation of presented data
The main story: Entertainment ads across All countries available tracked close to the global benchmark on average but showed sharper swings — a pattern of late-year decline into December, then a strong rebound and a steady climb into spring. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Entertainment in All countries available compared to the global benchmark.
Click-through-rate (CTR) for Entertainment began the period at 1.97% in June 2025 and finished at a 12‑month high of 2.32% in May 2026 — a net lift of about +17.7% from start to finish. Across the 12 months the Entertainment median CTR averaged roughly 1.91%. The high was 2.316% (May 2026) and the low was 1.530% (December 2025). Month-to-month movement was notable: a steady slide into December culminated in the trough, followed by a sharp rebound into January (+0.512 points), a February pullback, and then a run-up through May.
Volatility measured as average absolute monthly change was about 0.215 percentage points for Entertainment — a material level of choppiness given the metric’s scale.
Seasonality shows a soft December for Entertainment CTRs, where engagement dipped to the year’s low (1.53%). That decline was followed by a January rebound to just over 2.04%, illustrating a winter rebound pattern. February saw a sizable slip back to 1.64%, then March–May delivered a multi-month upswing culminating in the 2.32% peak. The rhythm suggests a late‑Q4 trough and Q1 rebound, with momentum building through spring.
Compared with the baseline (global) CTRs over the same months, Entertainment trailed modestly on average: Entertainment’s 12‑month mean of ~1.91% sat about 4.5% below the global benchmark mean of ~1.996%. The relationship shifted month to month — Entertainment ran above baseline early in the period (June +10.7%, July +8.9%) and again in May (+11.2%), but it dipped well below baseline in December (−25.8%) and February (−23.3%). Baseline volatility was much lower (average abs monthly move ≈ 0.065 points), so Entertainment was roughly three times more volatile than the global benchmark across these months. At its narrowest gap, Entertainment was only ~2% above global levels (August); at its widest negative gap it was nearly 26% below (December).
Understanding Facebook Ads click-through-rate benchmarks for Entertainment across All countries available helps advertisers evaluate engagement trends and compare performance to global patterns. This summary references CTR performance, Facebook Ads benchmarks, CPC trends, CPM analysis, country-specific ad costs, and broader industry ad performance for Entertainment in All countries available.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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