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October 2025 - September 2026
Benchmark observations based on the selected data
The headline: Fitness & Training Centers’ click-through-rate (CTR) largely tracked below the global benchmark for most of the 13-month window, but finished with a dramatic late-stage surge. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Fitness & Training Centers in All countries available compared to the global benchmark.
Across July 2025–July 2026 the Fitness & Training Centers CTR averaged about 1.92%, starting at 1.67% in July 2025 and closing at a striking 3.55% in July 2026. The monthly series contained several rebounds and sharp swings: the low point arrived in June 2026 at 1.42%, while the year’s peak was the July 2026 jump to 3.55% — an increase of roughly 113% versus the same month a year earlier and a 149% month-over-month lift from June to July 2026.
By contrast the global baseline averaged roughly 2.04% across the same window, beginning at 1.87% and finishing at 2.34%. Fitness & Training Centers thus sat about 0.12 percentage points (≈5.8%) below the global average across the period, but that gap was anything but steady.
The Fitness & Training Centers series showed a rhythm of mid-fall uplift, winter softness, a spring rebound, and an outsized summer spike. Early autumn (September–October 2025) ticked upward from 1.67% to about 2.04%, then slid into a softer late-winter trough (February 2026 at ~1.55%). March–April 2026 produced a clear rebound into the low- to mid-2% range (2.19% and 2.33%), before a dip in May–June. The final month’s surge in July 2026 is the single most prominent movement in the series.
Volatility was pronounced. Average absolute monthly movement for Fitness & Training Centers was roughly 0.41 percentage points, driven by several mid-season swings and the final-month spike. The baseline series moved more gently, averaging about 0.08 points month to month.
Relative to the global benchmark, Fitness & Training Centers trailed for most months — particularly in late 2025 and early 2026. There were pockets of parity and outperformance: September–October 2025 and March–April 2026 showed CTRs modestly above baseline, and July 2026 widened the gap with a roughly 52% higher CTR than global that month. Overall range comparison emphasizes the difference: the industry series spanned about 2.12 percentage points (1.42%–3.55%) versus a 0.47-point range for the baseline, signaling a more volatile industry ad performance pattern.
Understanding Facebook Ads click-through-rate benchmarks for Fitness & Training Centers across All countries available helps marketers and analysts interpret CTR performance within broader Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance studies, country-specific ad costs, and industry ad performance comparisons.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Fitness & Training Centers industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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