See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
July 2025 - July 2026
Detailed observation of presented data
Gaming click-through-rate (CTR) sits well below the global median but shows clear momentum and pronounced monthly swings. Across the 13-month window from June 2025 to June 2026, Gaming averaged roughly 0.98% CTR versus a global benchmark near 2.00% — about half the baseline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Gaming in All countries available compared to the global benchmark.
Gaming CTR began at 0.76% in June 2025 and closed the period at 0.93% in June 2026, a net rise of about +22% from the starting point. The series’ high was 1.20% in September 2025 and the low was 0.75% in July 2025. Across the year Gaming CTR averaged 0.98%, while the global baseline averaged 2.00% — meaning Gaming trailed global CTRs by roughly 51% on average.
Notable monthly moves: a sharp lift into September 2025 (+0.39 points from August), a steep drop into December (down ~0.24 points from November), a strong rebound in January 2026 (+0.23), and a secondary peak in April 2026 at 1.19% before easing into late spring. These swings produced average absolute monthly changes of about 0.125 percentage points.
The rhythm shows softer performance around late Q4, with December 2025 as the clear trough (0.80%). Early Q1 brought renewed engagement — January and February 2026 both climbed back above 1.03% — and a second upswing peaked in April 2026. Summer months at the ends of the series bookend the cycle with lower engagement relative to the peaks. In short: a rapid autumn spike, a Q4 softness, an early-year rebound, and a spring peak characterize the period.
Relative to the baseline, Gaming CTR was consistently below market. Month-to-month ratios ranged from roughly 39% of global CTR in December (0.80% vs. 2.06%) to a narrowest gap in September when Gaming reached about 64% of the global median (1.20% vs. 1.89%). Over the year the global trend rose steadily (baseline up about +17%), while Gaming rose faster in percent terms (+22%) but with more volatility. Measured volatility confirms that Gaming was more than twice as jumpy as the baseline: average monthly absolute movement ~0.125 points versus ~0.058 for the global benchmark.
Understanding Facebook Ads click-through-rate benchmarks, CTR performance, and industry ad performance for Gaming across all countries helps frame engagement seasonality and compare Gaming to the broader market. This snapshot of country-specific ad costs context and CTR trends for the Gaming industry across All countries available highlights how Gaming lifts, declines, and rebounds against the global baseline.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Gaming industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app