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June 2025 - June 2026
Detailed observation of presented data
Gaming’s click-through-rate (CTR) sits well below the global benchmark but tells a story of mid-year surges and Q4 softness. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Gaming in All countries compared to the global benchmark.
Across the 13-month window (June 2025 → June 2026) Gaming’s median CTR averaged about 0.98%, starting at 0.76% in June 2025 and finishing at 0.79% in June 2026 — a modest net lift of ~4.7% from start to finish. The high-water mark was 1.20% in September 2025; the low was 0.75% in July 2025. Month-to-month movement showed meaningful spikes: the largest jump was +0.39 points into September 2025 (0.81% → 1.20%), and the steepest fall was −0.28 points entering June 2026 (1.07% → 0.79%).
By contrast the global (baseline) CTR averaged roughly 1.95% over the same period, with a high near 2.18% in April 2026 and an unusual low of 1.48% in June 2026. Gaming’s absolute gap from global levels is large — on average Gaming CTRs ran around half the global median.
Volatility in Gaming averaged roughly 0.14 percentage points month-to-month (absolute changes), higher than the baseline’s ~0.11 points. That elevated choppiness is visible in alternating rebounds (Sep and Apr peaks) and mid-Q4 softness.
The series shows a pattern of mid-year strength that crests in early autumn and again in spring. August→September 2025 produced the clearest lift, pushing CTR above 1.2%, while Q4 (October–December 2025) saw a pullback with December dipping near 0.80%. Engagement rebounded in January–April 2026, with a spring peak of ~1.19% in April, then relaxed into late spring and early summer. The baseline follows a steadier upward slope into Q1 and April before a sharp baseline drop in June 2026; Gaming mirrored some of that rhythm but less consistently and with larger relative swings.
Viewed against the baseline, Gaming in All countries lagged consistently. The relative gap ranged from about 36% below the global CTR at its narrowest (September 2025) to roughly 61% below at its widest (December 2025). On average Gaming trailed global CTRs by about 50% — Gaming’s ~0.98% versus the global ~1.95%. The global trend is smoother and higher, whereas Gaming’s curve is more volatile and punctuated by sharper monthly lifts and dips, making it a more choppy signal within the broader Facebook Ads benchmarks, CTR performance and CPC/CPM analysis conversations.
Understanding Facebook Ads click-through-rate benchmarks for Gaming in All countries helps advertisers evaluate engagement trends and compare performance to global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Gaming industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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