See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
February 2025 - February 2026
Detailed observation of presented data
Germany’s Facebook Ads CTR spent most of 2025 below the global benchmark, then accelerated late in the year and surged into January 2026. The pattern was subdued through spring, steadier by summer, and meaningfully stronger in Q4—culminating in the period’s high. Volatility was notably higher than the world aggregate, with a few sharp lifts defining the narrative.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Germany compared to the global benchmark.
Across all industries in Germany, CTR averaged 1.57%, ranging from a low of 1.25% in April 2025 to a high of 2.24% in January 2026. The period began at 1.41% in January 2025, dipped through April, and then climbed steadily, finishing 59% higher year over year (January to January). Key inflection points were July (+0.33 points vs. June), November (+0.32), and January 2026 (+0.20), which together defined the late-year momentum.
The global benchmark averaged 1.86% over the same months, with a narrower range: from 1.65% in February 2025 to 2.10% in December. Germany’s month-to-month volatility averaged 0.14 percentage points, more than double the global cadence of 0.06—evidence of sharper swings at the country level.
By half-year, Germany moved from 1.32% in H1 2025 to 1.71% in H2 (+29%), then to 2.24% in January 2026. Global CTR rose more gradually, from 1.72% in H1 to 1.95% in H2 (+13%), then 2.08% in January 2026.
The softest stretch came in late Q1 to late Q2. April marked the trough at 1.25%, followed by a modest rebuild in May and June. A summer lift appeared in July (1.64%), and while August retraced slightly, September and October stabilized near the mid-1.5% to 1.6% range.
Q4 delivered the clearest uptrend in Germany: 1.60% in October, 1.92% in November, and 2.04% in December. That momentum extended into January 2026 at 2.24%, the period’s peak. The rhythm aligns with typical platform dynamics—competition intensifies in Q4 globally, but creative relevancy and seasonal demand often push engagement up. Germany mirrored that trajectory, only with steeper month-to-month steps than the world average.
Germany’s CTR underperformed the global benchmark for most of 2025, averaging about 15% below (1.57% vs. 1.86%). The widest gap appeared in June (−27% vs. global), and the narrowest in November (−1%) and December (−3%). Germany crossed above market levels in January 2026, with CTR 7.5% higher than the global figure.
The world trend rose steadily (+23% from January 2025 to January 2026), while Germany’s path was choppier but ultimately stronger in late months (+59%). In Q4, Germany remained slightly below global CTRs (1.85% vs. 2.02%) yet closed the gap substantially compared with earlier quarters.
Facebook Ads benchmarks for CTR show that all industries in Germany trailed global levels for much of 2025, then tightened the gap in Q4 and led the benchmark in January 2026. Understanding Facebook Ads click-through rate benchmarks for all industries in Germany helps marketers gauge CTR performance, compare country-specific ad costs, and situate industry ad performance within global CPM and CPC trends.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Germany, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), Christmas shopping (late December), Back-to-school (August/September), Spring promotions (Easter period)
Media consumption might rise during Easter, Ascension Day, and Pentecost, especially for travel campaigns. Late November and December bring pronounced spikes in retail advertising. German Unity Day often triggers localized campaigns. Regional holidays may create unique local competition. Sunday/holiday retail restrictions may contract ad inventory.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app