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November 2024 - November 2025
Detailed observation of presented data
Global Facebook Ads benchmarks for the Hardware and Networking industry tell a story of a choppy year that ultimately finishes strong. Across all countries, click-through rate (CTR) started well below market levels, lifted through spring, slid into a late-summer trough, and then surged to a new high in November 2025. Compared to the global all-industry baseline, the category was more volatile and spent most months below average, with a notable breakout at year-end. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking across all countries compared to the global benchmark.
CTR for Hardware and Networking opened at 1.21% in November 2024 and closed at 2.56% in November 2025—an overall gain of 112%. The series averaged 1.68%, with a low at 1.21% (November 2024) and a high at 2.56% (November 2025). Key movements included a December lift (+27%), a spring spike in April (1.98%), a mid-year fade that bottomed in August (1.38%), and a sharp late-year rebound in October (1.72%) before the largest single-month jump in November (+0.85 points).
Volatility stood out. Average month-to-month absolute change was 0.23 points for Hardware and Networking, versus just 0.05 for the global benchmark—roughly 4.5x more movement. The peak-to-trough spread in the category reached 1.35 points (112% of the low), compared with a narrower 0.39-point range (23%) for the global series.
The global all-industry baseline was steadier: it averaged 1.82%, moved from 1.75% in November 2024 to 2.04% in November 2025 (+16%), troughing in February (1.66%) and peaking in Q4.
Seasonally, the category’s rhythm tracked a familiar arc but with deeper swings. Late 2024 was soft (1.21–1.54). CTR built gradually in Q1 2025 (January–March averaged 1.65%), then stepped up in Q2 (1.82% average) with April as an early high-water mark. Momentum stalled in Q3 as CTR slipped to a 1.48% average—its softest quarter—before rebounding in October and breaking out in November to the annual high. By contrast, global CTR typically strengthens into Q4, and the baseline did so with fewer hiccups, continuing a measured climb through the year.
Against the global benchmark, Hardware and Networking averaged about 7% below market (1.68% vs. 1.82%). It outperformed in four of 13 months—February (+4%), April (+16%), May (+6%), and November 2025 (+25%)—and trailed in the rest, most notably in November 2024 (−31%), August 2025 (−29%), and October 2025 (−16%). The gap narrowed to near parity in Q1 (−5% in January; +4% in February) before widening through the summer. Trendwise, the baseline rose steadily (+16%), while the category traced a choppier path: a Q2 lift, a Q3 retreat, and a dramatic late-year rebound (+49% from October to November).
In sum, Facebook Ads CTR performance for the Hardware and Networking industry across all countries was more volatile than the global norm, underperforming most of the year before a notable November 2025 surge. Understanding Facebook Ads click-through rate benchmarks for Hardware and Networking across all countries helps ground industry ad performance in a global context and compare category engagement to the broader market.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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