Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Hardware and Networking click-through-rate (CTR) behavior over the past year tells a story of recovery and pronounced swings. Overall, this sector in All countries available ran below the global benchmark for most months but produced a late rebound that briefly surpassed global levels. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in All countries available compared to the global benchmark.
Hardware and Networking CTR began at about 1.53% in July 2025 and closed the period at roughly 2.19% in July 2026 — a 43% uplift from the opening month. The 13-month median for the sector was about 1.66%, with a low of 1.20% in December 2025 and a high of 2.28% in April 2026. By contrast, the global benchmark averaged roughly 2.04% across the same months.
Notable moves: a steady trough through late 2025 culminated in the December low (1.20%), followed by a paced recovery in early 2026 and a dramatic jump from March to April (+0.70 percentage points, roughly +44% month-over-month). The net range across the year was about 1.08 points, and the sector’s average month-to-month absolute change was near 0.20 points — substantially larger than the global benchmark’s average monthly swing of about 0.08 points.
Rhythm in the Hardware and Networking CTR series shows clearer seasonality and sharper month-to-month variation than the market at large. Late Q4 (November–December) was the softest stretch, with a descent from ~1.36% in November to the 1.20% December trough. The bounce through Q1 accelerated into a pronounced spring peak: March to April featured the single biggest leap, and April–May maintained elevated CTRs above 2.20%. June pulled back to ~1.91% before July re-accelerated to ~2.19%. These monthly highs and lows create a jagged seasonal profile rather than a smooth trendline.
Across the year, Hardware and Networking in All countries available trailed the global CTR average by about 0.38 points — roughly 19% below the 2.04% benchmark on average. The gap narrowed and briefly inverted in April–May 2026, when sector CTRs rose about 5% above global levels (selected 2.28% vs global 2.17% in April). The narrowest gap occurred during that spring peak; the widest underperformance showed up in early 2026 and late 2025, where monthly shortfalls often exceeded 20–25%. Volatility comparisons are stark: the sector was roughly 2.5x more volatile month-to-month than the global trend.
Understanding Facebook Ads click-through-rate benchmarks, CPC trends, CPM analysis, and CTR performance for Hardware and Networking in All countries available provides a data-grounded snapshot of industry ad performance and country-specific ad costs dynamics relative to global patterns.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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