Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
The headline: HR & Staffing click-through-rates climbed sharply and ended the year far above the global median, shifting from below-average engagement in mid‑2025 to outsized CTRs by mid‑2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for HR & Staffing across all countries available compared to the global benchmark.
HR & Staffing CTRs began at 1.52% in July 2025 and finished at 8.98% in July 2026 — an absolute gain of roughly 7.47 percentage points and an approximate 493% increase from the start point. Across the 13‑month window the category averaged about 5.05%, with a low of 1.52% (July 2025) and a high of 8.98% (July 2026).
By contrast the global baseline held near 2.04% on average, ranging narrowly from 1.87% to 2.34%. On a month‑by‑month basis HR & Staffing moved from roughly 19% below the global median in July 2025 to routinely outperforming it from August onward — by double digits early on and by multiples through 2026. At peak divergence HR & Staffing CTRs were ~301% higher than the baseline (June 2026) and remained ~284% higher in July 2026.
Volatility was a defining feature: the HR & Staffing series averaged an absolute monthly change near 0.82 percentage points, about ten times the baseline’s average monthly swing (~0.08 points). Notable jumps include the October 2025 lift to 4.29% (+1.87 points from September) and the February–March 2026 acceleration when CTR rose from 3.83% to 6.21% and then to 6.75%.
The cadence shows a mid‑Q3 trough (July 2025), a steady recovery through late summer, a pronounced October spike, a small year‑end dip in November–December, and then an intense ramp across Q1–Q2 2026. Performance typically softens through Q4 as competition rises in many markets — here that pattern appears as a moderation after October’s spike, followed by a rebound in early Q1 that transformed into sustained elevated CTRs through early summer 2026.
Viewed relative to the global benchmark, HR & Staffing moved from below average to consistently above market. The gap widened meaningfully: where the global trend stayed relatively flat (+~25% peak-to-trough range), HR & Staffing posted a large upward momentum (+~493% from July 2025 to July 2026). Overall the line shows higher CTR performance and materially more volatility than the baseline across this period.
Understanding Facebook Ads CTR performance and broader CTR performance benchmarks for HR & Staffing across all countries available helps contextualize industry ad performance and country-specific ad costs against global CPM analysis and CPC trends.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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