See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
July 2025 - July 2026
Detailed observation of presented data
The headline: HR & Staffing click-through-rate (CTR) in All countries available started the cycle well below the global median and finished the year far above it — a dramatic lift driven by two sharp surges and sustained high engagement in spring 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for HR & Staffing in All countries available compared to the global benchmark.
CTR for HR & Staffing opened at 1.38% in June 2025 and closed at 7.62% in June 2026 — a net increase of roughly 451%. The 13‑month median for the sector was about 4.43%, versus a 13‑month global baseline of ~2.00% (roughly +121% above the market average). The low point was 1.38% (Jun 2025); the high was 7.62% (Jun 2026). Two major momentum events stand out: an October 2025 spike to 4.29% (a month‑over‑month lift of ~77% from September) and a larger rally beginning January 2026 that accelerated in February (jumping ~62% from January) and continued into March–April where CTRs surpassed 7%. Volatility was pronounced: average absolute monthly movement was ~0.73 percentage points for HR & Staffing versus ~0.06 points for the global baseline — roughly 12.5× more choppy.
The rhythm starts with a soft early summer (June–July 2025), a steady climb through August–September, then a pronounced October peak followed by a pullback in November–December. After a mid‑winter recovery in January 2026, HR & Staffing saw an intense upward run from February through April that held into late spring. Q4 shows a clear spike in October before a typical year‑end softening in November–December; Q1 and spring show strong rebound and sustained momentum rather than a brief uptick.
Relative to the global benchmark, HR & Staffing began the period below average (June 2025 was about 22% below the global median). From August 2025 onward the sector moved above baseline and diverged sharply — at its narrowest gap the sector was roughly equal to the global median (late summer), and by June 2026 HR & Staffing CTRs were approximately 266% above the corresponding global month. The global trend itself was modest and steady (+~17% from start to finish), while HR & Staffing was far more volatile and ultimately far higher (+~451% over the same window). In short: HR & Staffing CTR performance in All countries available moved from below‑market to well above market, with larger amplitude swings than the broader Facebook Ads benchmarks.
Understanding Facebook Ads click-through-rate benchmarks for HR & Staffing in All countries available provides a clear view of seasonal lifts, sharp monthly swings, and how industry ad performance can diverge from broader CPM analysis, CPC trends and CTR performance across country-specific ad costs and global Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app