Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
India’s click-through-rate story over the last 13 months is one of low baselines, sudden momentum and extreme swings. On average, India’s CTR ran materially below the global benchmark for most of the period before a dramatic surge in June–July 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in India compared to the global benchmark.
India started the window at 0.86% CTR in July 2025 and finished at 4.35% in July 2026 — an absolute jump of roughly 3.49 percentage points, equivalent to about a 408% increase from the starting point. Across the 13 months India averaged roughly 1.54% CTR (rounded), with a low of 0.56% in August 2025 and a high of 4.35% in July 2026.
By contrast the global baseline averaged about 2.04% CTR, moving modestly from 1.87% to 2.34% over the same period (+25%). India’s monthly swings were large: month-to-month absolute changes averaged ~0.53 percentage points, driven by several spikes (notably Oct 2025, May–Jul 2026). The global series was far steadier, with average monthly moves near 0.08 points.
The rhythm is irregular rather than textbook seasonal. August 2025 marked the trough (0.56%), followed by a rebound into September and a sharper lift in October (1.86%). A softer winter pattern held through early 2026 (roughly 1.08–1.28% from November–February), then modest recovery in spring and a pronounced acceleration in late spring into summer. May→June 2026 almost doubled (from ~1.60% to ~3.02%), and June→July added another large lift to 4.35%. The period shows both short-term rebounds and multi-month momentum bursts rather than a smooth quarterly pattern.
For most of the year India trailed the global benchmark. The gap ranged widely: at its narrowest in October 2025 India was only about 5% below the global CTR; at its widest negative gap in August 2025 India was roughly 70% below. That dynamic reversed in mid‑2026 — India exceeded global levels by nearly 50% in June and by about 86% in July 2026. Overall India averaged ~1.54% vs. ~2.04% globally — roughly 25% lower on average — but the narrative ends with India far above the baseline due to concentrated late-period gains. India’s CTR performance over this window was materially more volatile than the steady global trend.
Understanding Facebook Ads click-through-rate benchmarks for All industries in India frames how CTR performance can diverge from broader Facebook Ads benchmarks and sit alongside CPC trends and CPM analysis when reviewing country-specific ad costs and industry ad performance in India.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting India, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs may rise during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December may increase ad competition. State-specific festivals may increase regional competition. Holiday bank closures may shift online shopping to the end of the week.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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