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July 2025 - July 2026
Detailed observation of presented data
Israel’s click-through-rate pattern ran below the global benchmark for most of the 13‑month window, but ended the period with a clear lift. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in Israel compared to the global benchmark.
CTR in Israel started at 1.20% in June 2025 and closed at 2.34% in June 2026 — an almost +95% rise from trough to peak across the year. The monthly median for Israel averaged about 1.70% over the period (13 months), with a low of 1.20% (June 2025) and a high of 2.34% (June 2026). By contrast the global (baseline) average was roughly 2.00% over the same months, ranging between 1.78% and 2.17%.
Notable moves: Israel climbed sharply in August 2025 (to 1.84%) after a gradual July rise, then plunged in September to about 1.21% — the year’s deepest dip. A strong run began in October and produced a first peak in November at ~2.07%, slipped back in December–March, and then rebounded into spring with April at 1.96% and the final surge to 2.34% in June 2026.
Volatility was meaningful: Israel’s average month-to-month absolute change was roughly 0.31 percentage points, versus about 0.06 points for the global benchmark — indicating roughly five times more month-to-month movement in Israel’s CTRs than the global trend.
Rhythms in Israel show mid-year weakness (June start, deep September dip), a late‑year lift (October–November), and a spring rebound into June. The September trough stands out as the softest month, while November and the following June were the strongest. Across the period there were multiple sharp swings rather than a smooth seasonal curve, creating a choppier cadence than the global pattern.
Across the window Israel trailed the global CTR on average by about 0.30 percentage points — roughly 15% below the global median. Monthly gaps varied: at its narrowest Israel was only ~2% below global levels (August 2025), and at its widest it lagged by about 36% (September 2025). Israel exceeded the global benchmark in two months — November 2025 (+7.6%) and June 2026 (+12.3%) — illustrating intermittent moments of above‑market engagement amid an otherwise below‑average profile.
Understanding Facebook Ads click-through-rate benchmarks for all industries in Israel provides a data-rich view of CTR performance, seasonal swings, and how country-specific ad costs relate to the broader global trend.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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