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October 2025 - September 2026
Benchmark observations based on the selected data
Israel’s click-through-rate (CTR) trajectory over the last 12 months tells a story of recovery and punctuated swings — higher highs but also deeper troughs than the global norm. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Israel compared to the global benchmark.
Across July 2025–June 2026 Israel’s median CTR averaged about 1.75%, versus a global median of roughly 2.02% for the same months. Israel started the period at 1.43% in July 2025 and finished at a high of 2.33% in June 2026 — a rise of roughly 0.91 percentage points, or about +64% from start to finish. The year’s lowest point was 1.21% in September 2025; the peak was 2.33% in June 2026. By contrast the global benchmark moved from 1.87% to 2.02% over the period, a more modest +8% increase.
Monthly swings in Israel were pronounced: September’s drop to 1.21% stands out as the deepest dip, followed by a rebound into November (2.07%) and a pronounced late‑spring surge that peaked in June. The median gap vs. global varied: Israel trailed most months but exceeded the global CTR twice — November (+7.4%) and June (+15.3%).
Rhythm across quarters shows a softer late summer into early autumn, with Israel’s trough in September mirroring a sharper-than-usual pullback. Q4 (October–December) featured a rebound: October rose to 1.66% and November hit a local high at 2.07% before a modest December dip to 1.78%. Early Q1 held steady in the 1.57–1.69% band, then April–June showed acceleration, with April jumping to about 1.99% and June topping 2.33%.
That pattern — a late-summer low, an autumn lift, a steady Q1, and a late-spring/early-summer surge — creates a seasonal contour distinct from the global baseline, which showed steadier, smaller month-to-month moves.
On average Israel’s CTR ran about 13–14% below the global median across the 12 months. The gap widened and narrowed: the largest underperformance was in September (~36% below global), while the narrowest shortfall was in August (~2.4% below). Notably Israel moved above the global benchmark in November (+7.4%) and again in June (+15.3%). Volatility quantifies the difference: Israel’s mean monthly absolute change was roughly 0.33 percentage points, compared with about 0.06 points for the global benchmark — making Israel roughly five to six times more volatile month-to-month.
Across these dynamics you can see a market that is more swing-prone than the global average: deeper dips, sharper rebounds, and a late-period surge that closes much of the annual gap.
Understanding Facebook Ads click-through-rate benchmarks for all industries in Israel provides a data-grounded view of CTR performance, CPC trends, CPM analysis, CTR performance, country-specific ad costs, and industry ad performance for Israel.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC may rise during Passover as consumers prepare homes and plan meals. Media consumption may change during the fall holidays: consumers are often offline during holidays, while advertising demand may peak in the prior week. Yom HaAtzmaut may increase tourism and leisure engagement. Hanukkah may raise e-commerce CPMs for toys and electronics.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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