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January 2025 - January 2026
Detailed observation of presented data
Israel’s Facebook Ads click-through rate (CTR) story in 2025 is one of underdog momentum: mostly below the global benchmark through the year, then lifting sharply in late Q3 and peaking in November. The market shows pronounced swings—bigger rises and steeper dips than the global pattern—with standout surges in August and November that briefly push CTR above worldwide levels. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Across 2025, Israel’s CTR averaged 1.47%, compared to a 1.84% global average. The year began at 1.19% in January and ended at 1.87% in December—up 58% from the start. The market hit its low in May at 0.91% before rebounding to a high of 2.14% in November, a swing of roughly 1.23 points (about +136% from the low). August (1.99%) and November (2.14%) were the key peaks; April (1.00%) and May (0.91%) marked the trough.
Volatility was the defining feature. Month-to-month absolute movement averaged 0.38 points in Israel—around 5.6x the global benchmark’s 0.07. The sharpest single-month rise came in August (+0.57 points vs. July), followed by another strong lift in October (+0.53). The steepest decline landed in September (−0.78 points from August), effectively giving back the late-summer surge before Q4 regained momentum.
The rhythm of the year is clear: a soft Q2, revival in Q3, and strong Q4. Q1 averaged 1.39% in Israel, slipped to 1.03% in Q2, then climbed to 1.53% in Q3 and 1.92% in Q4. August provided a seasonal inflection point, with CTR breaking above the global average, followed by a September pullback and a renewed Q4 climb that culminated in November’s yearly high. This aligns with typical platform dynamics where competition intensifies in Q4, yet engagement can lift when creative-market fit improves.
Relative to Facebook Ads benchmarks worldwide, Israel trailed most of the year but showed moments of outperformance. On average, Israel’s CTR was about 20% below global levels (1.47% vs. 1.84%). The market lagged by 30–48% during the Q2 trough (April–May), narrowed the gap to 13% below in October, and moved above market in August (+4%) and November (+10%). At its narrowest negative gap, February sat just 5% below the global CTR; at its widest, May fell 48% short. While the global trend rose steadily (+26% from January to December), Israel’s trajectory was choppier yet ultimately stronger in momentum (+58%), confirming a late-year catch-up driven by a few outsized months.
Overall, CTR performance for all industries in Israel in 2025 shows a choppy first half, decisive lift in late summer, and a strong Q4 that briefly outpaced global levels. Understanding Facebook Ads CTR benchmarks for all industries in Israel helps advertisers evaluate engagement trends against worldwide patterns and interpret country-specific performance within global context.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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