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November 2024 - November 2025
Detailed observation of presented data
Across all industries in Israel, Facebook Ads click‑through rate (CTR) spent most of the year below the global benchmark, then staged a late‑year surge. The local median averaged 1.46% versus 1.82% globally (about 20% lower), with a deep trough in late spring and an emphatic rebound into August and again in October–November. Volatility was a defining feature: Israel’s month‑to‑month swings were far sharper than the global pattern, punctuated by a May low and a November high.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Israel’s all‑industry CTR opened at 1.72% in November 2024, slipped through winter to 1.19% in January, and briefly recovered to 1.58% in February. The pullback resumed into spring, landing at a yearly low of 0.91% in May. From there, momentum rebuilt: 1.41% in July, a sharp jump to 2.06% in August, a correction to 1.15% in September, then a steady climb to 1.68% in October and a peak of 2.37% in November 2025.
The pattern showed classic winter softness, but the dip extended into Q2, culminating in May’s low. Summer brought mixed signals: steady rebuilding through July, a standout surge in August, then a September reset. Q4 told a different story than the prior year: instead of compression, Israel’s CTR strengthened into October and culminated in November’s cycle high. In aggregate, H2 ran 44% higher than H1 (1.73% vs. 1.21%), underscoring a late‑year momentum turn.
Relative to Facebook Ads benchmarks worldwide, Israel trailed in 11 of 13 months. The average gap was −0.36 points (−20%). The narrowest gap came at the outset (November 2024: −2%), while the widest underperformance arrived in May (−49%). Israel briefly moved above market in late summer and late Q4: August ran +6% above global CTRs, and November closed +16% above.
Trendlines diverged in shape. The global benchmark rose steadily from 1.75% to 2.04% (+16%), with light monthly variation (0.05‑point average change). Israel’s curve was choppier, ultimately climbing faster (+38%) but with much larger month‑to‑month moves (0.41 points on average). The gap oscillated from near parity (−2% in November 2024) to a broad canyon (−49% in May), before flipping positive at year’s end.
Taken together, these Facebook Ads benchmarks show a low‑to‑high arc for CTR performance across all industries in Israel: a prolonged early‑year trough, a late‑summer spike, a September reset, and a strong Q4 finish that finally moved above the global average. Understanding click‑through rate benchmarks for all industries in Israel helps teams contextualize country‑specific ad performance against global patterns and complements broader CPC trends and CPM analysis.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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