Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
The main story: IT Services & Outsourcing click-through-rate (CTR) performance across All countries available ran consistently below the global median, but it showed a clear recovery arc from a mid-2025 trough into a spring 2026 peak. Volatility was noticeably higher in this industry cohort than the global benchmark, with several sharp month-to-month moves and two deep dips. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing in All countries available compared to the global benchmark.
Across the 12-month window (Jul 2025–Jun 2026) IT Services & Outsourcing averaged a 1.31% CTR, starting at 0.71% in July 2025 and finishing at 1.36% in June 2026 — a roughly 93% increase from trough to endpoint. The low point was 0.71% (Jul 2025); the high point was 1.69% (Apr 2026). Month-to-month moves were large at times: Aug→Sep jumped ~59%, while Nov→Dec dropped ~29%. Overall monthly volatility (standard deviation) was about 0.29 percentage points, reflecting material swings around the 1.31% average.
For context, the global baseline median for the same months averaged about 2.02% CTR. That puts IT Services & Outsourcing roughly 35% below the overall market on average across the year.
The cadence shows a steep early lift from July into September, a steady high-throughput window through October–November, then a sharp softening in December. January delivered a strong rebound and a second growth phase through April, before a softer May and modest recovery into June. In plain rhythm terms: a mid-year trough, a fall peak, a holiday dip, and a winter–spring rebound. These movements create two notable pain points (July and December) and a single pronounced peak in April.
This pattern sits alongside typical seasonal pressures seen across channels, where Q4 competition and holiday dynamics often alter CTRs, and engagement tends to rebound in early Q1 and into spring.
Compared to the baseline, IT Services & Outsourcing trailed global CTRs every month. The gap narrowed to its smallest in April (about −22% vs. global) and widened most in July (about −62%). Across the year the industry was more volatile than the baseline: roughly 0.29 points of monthly volatility versus ~0.10 points for the global median — approximately three times more variable. While the global trend was steadier and centered near 2.0% CTR, the IT Services & Outsourcing series showed sharper spikes and deeper troughs, producing a choppier profile.
This narrative — measured CTR performance in IT Services & Outsourcing across All countries available — supplements broader Facebook Ads benchmarks, and sits alongside related CPC trends, CPM analysis, and other industry ad performance signals in the dataset.
Understanding Facebook Ads click-through-rate benchmarks for IT Services & Outsourcing in All countries available helps advertisers evaluate CTR performance trends and compare industry ad performance to global patterns.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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