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July 2025 - July 2026
Detailed observation of presented data
The main story: IT Services & Outsourcing click-through-rate (CTR) performance across All countries available ran consistently below the global median, but it showed a clear recovery arc from a mid-2025 trough into a spring 2026 peak. Volatility was noticeably higher in this industry cohort than the global benchmark, with several sharp month-to-month moves and two deep dips. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing in All countries available compared to the global benchmark.
Across the 12-month window (Jul 2025–Jun 2026) IT Services & Outsourcing averaged a 1.31% CTR, starting at 0.71% in July 2025 and finishing at 1.36% in June 2026 — a roughly 93% increase from trough to endpoint. The low point was 0.71% (Jul 2025); the high point was 1.69% (Apr 2026). Month-to-month moves were large at times: Aug→Sep jumped ~59%, while Nov→Dec dropped ~29%. Overall monthly volatility (standard deviation) was about 0.29 percentage points, reflecting material swings around the 1.31% average.
For context, the global baseline median for the same months averaged about 2.02% CTR. That puts IT Services & Outsourcing roughly 35% below the overall market on average across the year.
The cadence shows a steep early lift from July into September, a steady high-throughput window through October–November, then a sharp softening in December. January delivered a strong rebound and a second growth phase through April, before a softer May and modest recovery into June. In plain rhythm terms: a mid-year trough, a fall peak, a holiday dip, and a winter–spring rebound. These movements create two notable pain points (July and December) and a single pronounced peak in April.
This pattern sits alongside typical seasonal pressures seen across channels, where Q4 competition and holiday dynamics often alter CTRs, and engagement tends to rebound in early Q1 and into spring.
Compared to the baseline, IT Services & Outsourcing trailed global CTRs every month. The gap narrowed to its smallest in April (about −22% vs. global) and widened most in July (about −62%). Across the year the industry was more volatile than the baseline: roughly 0.29 points of monthly volatility versus ~0.10 points for the global median — approximately three times more variable. While the global trend was steadier and centered near 2.0% CTR, the IT Services & Outsourcing series showed sharper spikes and deeper troughs, producing a choppier profile.
This narrative — measured CTR performance in IT Services & Outsourcing across All countries available — supplements broader Facebook Ads benchmarks, and sits alongside related CPC trends, CPM analysis, and other industry ad performance signals in the dataset.
Understanding Facebook Ads click-through-rate benchmarks for IT Services & Outsourcing in All countries available helps advertisers evaluate CTR performance trends and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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