Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Legal industry click-through-rate (CTR) behavior ran hotter and much choppier than the global median over the 13‑month window. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Legal in All countries available compared to the global benchmark.
Overall, Legal started the period below the global median (1.69% vs 1.87% in July 2025) and finished well above it (3.13% vs 2.34% in July 2026), driven by a pronounced Q4 lift and an outsized spike in June 2026. Volatility was a defining feature: month‑to‑month swings were large and frequent, punctuated by two major uplifts (Nov 2025 and Jun 2026).
Legal CTRs averaged about 2.60% across the period, compared with a baseline global average of roughly 2.04% — about 0.56 percentage points higher (≈+27%). The lowest Legal CTR was 1.69% (July 2025); the peak was 4.60% (June 2026). From the first month to the last, Legal CTR rose roughly +85% (1.69% → 3.13%), while the global benchmark climbed about +25% over the same span (1.87% → 2.34%).
Key monthly moves: November 2025 jumped to 3.13% from 2.35% the prior month (+0.77 p.p., ~33% month-over-month). A notable trough followed in January 2026 at 1.98%. Spring showed steady recovery through May (2.88%), then a dramatic surge to 4.60% in June 2026 (+1.72 p.p., ~60% vs May) before retreating to 3.13% in July 2026. Absolute month-to-month change averaged about 0.67 percentage points for Legal.
Patterns suggest a Q4 uplift and an early‑Q1 softening: CTRs climbed into November and December 2025, then softened into January 2026. A steady rebound carried through late spring and culminated in the extreme June spike. The June peak is an outlier in magnitude compared with surrounding months and with the baseline, and it drives much of the period’s average gain.
Across the calendar rhythm, Legal showed both recurrent seasonal strength (late‑year to late‑spring) and episodic jumps that exceed a typical seasonal cycle — creating a rhythm of rises, pullbacks, and larger-than-usual rebounds.
Relative to the global benchmark, Legal was more volatile and generally stronger on average. Legal trailed global CTRs in a few months (July 2025 −9%; September 2025 −6%; January 2026 −6%) but outpaced the benchmark in most months — sometimes dramatically. At its narrowest positive gap Legal was about +2.5% above the global median (August 2025); at its widest it was roughly +127% higher (June 2026). Monthly volatility for Legal averaged ~0.67 percentage points versus ~0.08 for the global baseline, indicating materially greater swing in CTR performance.
Understanding Facebook Ads click-through-rate benchmarks for the Legal industry across all countries available frames engagement volatility and seasonal rhythm in contrast with global CTR performance and CPM/ CPC trends referenced in broader market analyses.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
Analyze Facebook ad performance
See which ads, audiences, and creatives drive results.
Spot creative patterns that affect ROAS.
Create reports without spreadsheets.
The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
Compare cost benchmarks for Facebook advertising metrics.
Cost per click benchmarks across industries
Cost per thousand impressions across markets
Click-through rate benchmarks for Facebook Ads
Cost per lead benchmarks across markets
Cost per purchase benchmarks across industries
App install cost benchmarks