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November 2024 - November 2025
Detailed observation of presented data
Global Manufacturing CTR on Facebook showed a clear comeback story across the past year: a deep Q4 dip, a sharp New Year lift, a mid-year lull, and a decisive Q3/Q4 rebound. Against the all-industry global benchmark, Manufacturing ran leaner on engagement most months but closed the period with stronger momentum from a lower base. Volatility was the standout theme—bigger month-to-month swings than the market, with notable spikes in January and October.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing across all countries compared to the global benchmark.
Key swings helped define the year. December to January delivered the biggest jump (+0.48 points), followed by steady softness into March and a sharper May dip to 1.34%. From there, Manufacturing climbed through late summer and peaked in October (+0.22 points month over month) before a November pullback (−0.24 points).
Seasonally, the pattern was classic but amplified. CTR softened through late Q4 (November–December 2024), rebounded hard in early Q1 (January–February 2025), and then underperformed into late spring with a May trough. Engagement rebuilt across Q3, culminating in an October peak and a modest step down in November—consistent with rising end-of-year competition seen in Facebook Ads benchmarks.
Across 2025 (Jan–Nov), Manufacturing averaged 1.63%, higher than Q4 2024 but still trailing the market’s 1.83% average. The range for Manufacturing (1.28%–1.94%) was wider than the global all-industry range (1.66%–2.04%), underscoring more pronounced monthly shifts.
Relative to the global benchmark, Manufacturing CTR was lower on average by about 13%. It briefly ran above market in January and February (+4%), then settled below global levels for the remainder of the year. The gap was widest in November 2024 (−26%) and narrowed materially by October 2025 (−5%). The global benchmark climbed steadily from 1.75% to 2.04% (+17%), while Manufacturing rose more unevenly from 1.29% to 1.69% (+31%)—a stronger recovery rate, but from a weaker starting point and with higher volatility.
Understanding Facebook Ads click-through-rate benchmarks for Manufacturing across all countries helps teams gauge CTR performance against global patterns, track seasonal rhythm, and interpret industry-specific volatility within a broader market context.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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