See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
February 2025 - February 2026
Detailed observation of presented data
Manufacturing CTR across all available countries spent the year moving in a different rhythm than the broader market: a soft Q2, a solid late-summer lift into an October high, then a sharper-than-average slide through the holidays into January. While the global benchmark rose steadily into Q4, Manufacturing’s engagement was choppier and generally below market after February.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in all available countries compared to the global benchmark.
Manufacturing CTR opened 2025 at 1.75% and closed January 2026 at 1.32%, a 25% decline over 13 months. Across the period, CTR averaged 1.57%, ranging from a low of 1.32% in January 2026 to a high of 1.90% in October 2025. The range (0.58 points) was wider than the market’s, signaling a more elastic response to monthly conditions.
The midyear trough was clear: May (1.34%) and June (1.38%) marked the lowest stretch until year-end. A rebound began in July (1.62%), gathered pace in September (1.81%), and peaked in October (1.90%)—a 38% climb from June’s level. The reversal was equally pronounced: November fell to 1.48%, December to 1.41%, and January 2026 reached the series low at 1.32%.
Volatility averaged 0.15 points month to month, over 2x the global benchmark’s 0.06. The sharpest swing came from October to November (−0.42 points), while the most abrupt positive move occurred from August to September (+0.29 points). In short, CTR momentum for Manufacturing moved in larger steps than the broader market.
Q1 2025 held steady near parity with the benchmark (Manufacturing averaged 1.68%). Q2 softened meaningfully (1.43% avg), with a gradual, uneven rebuild through Q3 (1.65% avg) and a brief crest in October. The final quarter showed a classic split: a strong October followed by softer November and December engagement as competition intensified, leading to a weaker January reset.
This rhythm highlights a midyear lull, a late-summer rally, and a Q4 spike that did not sustain through the holidays—distinct from the all-industry pattern, which kept building into December.
Manufacturing’s 1.57% average CTR trailed the global all-industry Facebook Ads benchmark of 1.86% by roughly 16%. The market rose +23% from January 2025 to January 2026 (1.69% to 2.08%), while Manufacturing fell −25% over the same span—an opposite trajectory.
Gaps shifted over the year. Manufacturing edged above market in January (+4%) and February (+5%), then moved below from March onward. The gap narrowed in September (−4%) and October (−5%) during the autumn lift but widened notably in December (−33%) and January 2026 (−37%). The market’s absolute peak (2.10% in December) outpaced Manufacturing’s peak (1.90% in October), underscoring the category’s lower ceiling and higher variability across all available countries.
Understanding Facebook Ads click-through-rate benchmarks for Manufacturing across all available countries shows a year marked by a midyear dip, an October peak, and a sharper late-year pullback, with CTR performance consistently below the global benchmark after Q1. These CTR trends provide a clear view of industry ad performance compared to global Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app