See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
July 2025 - July 2026
Detailed observation of presented data
Manufacturing click-through-rate (CTR) performance ran consistently below the global benchmark across this 13‑month window, but with punctuated surges and steep declines that made the industry far more volatile than the market as a whole. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in All countries available compared to the global benchmark.
Manufacturing started the period at 1.47% CTR in July 2025 and finished at a markedly lower 0.82% in July 2026 — a decline of roughly 44% from start to finish. Across the year the industry averaged about 1.54% CTR, with a low of 0.82% (July 2026) and a high spike of 2.82% (May 2026). By contrast, the global baseline averaged roughly 2.04% CTR, ranging from about 1.87% to 2.34% over the same months.
Monthly movements tell the story of momentum and reversal: a steady mid‑1% band through late 2025, a run‑up into early 2026 (peaking in May at 2.82%), then a sharp contraction into June and a drop to the period low in July. The May surge represents a month where Manufacturing outpaced the global benchmark by roughly 35% (2.82% vs 2.08%). At its worst relative position, Manufacturing trailed the global CTR by nearly 65% in July 2026 (0.82% vs 2.34%).
Volatility was a defining characteristic. Manufacturing’s average absolute month‑to‑month move was about 0.42 percentage points, compared with roughly 0.08 points for the global baseline — more than five times the baseline rhythm. That elevated swing amplitude is driven by the May spike and the subsequent collapse into June–July.
Seasonal rhythm is visible but uneven. Late Q3 into Q4 2025 shows modest, stable engagement in the mid‑1% range. A momentum build begins in Q1 2026, accelerating through April and peaking in late spring (May). The pattern then flips: a dramatic drop in June followed by the lowest reading in July 2026. The global baseline displays a steadier climb into mid‑2026 with fewer abrupt reversals, highlighting Manufacturing’s sharper month‑to‑month pitch and fall.
Typical seasonal notes appear: an early‑year rebound into spring and a Q2 high, but Manufacturing’s swing depth in late Q2 into July is an outlier versus the more muted baseline shifts.
Across the 13 months Manufacturing in All countries available trailed the global benchmark on average by roughly 0.50 percentage points (about 24% lower). The gap narrowed at times — for example April 2026 (Manufacturing ~2.07% vs global ~2.17%) — and widened at others (July 2026 gap approaching 65%). Overall the global trend showed a modest upward tilt (+25% from July 2025 to July 2026), while Manufacturing finished materially lower over the same interval (−44%).
Closing Understanding Facebook Ads click-through-rate benchmarks for Manufacturing in All countries available frames how CTR performance moved versus broader CPM analysis and CPC trends — a data-driven view of industry ad performance and country-specific ad costs across markets.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app