See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
July 2025 - July 2026
Detailed observation of presented data
Marketplaces saw a clear momentum story over the past 13 months: a low point in December 2025, a steady lift through spring, and a pronounced rebound into June 2026 that pushed CTRs well above the global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Marketplaces in All countries available compared to the global benchmark.
Click-through-rate (CTR) for Marketplaces across All countries available started at 1.67% in June 2025 and finished at 3.00% in June 2026 — a roughly 79.5% increase from start to finish. The monthly median CTR averaged about 2.19% across the period, with a low of 1.54% (Dec 2025) and a high of 3.00% (Jun 2026). By comparison, the global baseline averaged roughly 2.00% over the same months, ranging from 1.78% to 2.17%.
Month-to-month movement was notable. Marketplaces jumped sharply from June to July 2025 (+0.67 points), climbed to 2.40% in August, dipped into October, hit a trough in December, and then staged a sustained climb: January through June 2026 largely trended upward with the biggest single-month rise into June 2026 (+0.54 points from May). Volatility — measured as the average absolute monthly change — ran about 0.31 percentage points for Marketplaces versus around 0.06 points for the global benchmark, indicating materially choppier CTR swings in the Marketplaces slice.
Seasonal rhythm is visible. Performance softened into Q4 2025, with October and December showing the lowest medians (Oct 1.77%, Dec 1.54%), then rebounded in early Q1 2026 (Jan 2.12%), and accelerated through late spring into June. The pattern reads like a holiday-period trough followed by increasing engagement in the new year and a strong late-spring lift — a cadence that repeats across several months rather than a single isolated spike.
Some months show muted movement (February–March 2026 were nearly flat at ~2.33%), while others deliver the biggest swings (June 2025 → July 2025 and May 2026 → June 2026). This uneven monthly rhythm underscores a seasonal push and recovery rather than a smooth upward trend.
Relative to the global baseline, Marketplaces were below the benchmark at the period start and through Q4 2025 (June 2025 −5.8% vs baseline; Dec 2025 −25.1%). From July 2025 onward the Marketplaces slice moved above global levels in most months: by mid-summer it ran roughly +25–28% above global CTRs, and by June 2026 it peaked at about +44% over the baseline. At its narrowest gap (January 2026) Marketplaces were essentially at parity with the global trend (~−0.1%); at its widest negative gap (Dec 2025) it was ~25% below; at its widest positive gap (Jun 2026) it was ~44% above. Overall average CTR for Marketplaces was about 9.3% higher than the global average across the period, but with substantially greater monthly volatility.
Understanding Facebook Ads click-through-rate benchmarks for Marketplaces in All countries available helps advertisers evaluate CTR performance, compare industry ad performance to global patterns, and put CPM analysis and CPC trends into a wider context of country-specific ad costs and CTR performance.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Marketplaces industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app