See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
December 2024 - December 2025
Detailed observation of presented data
The Media industry in India posted a year of extremes in Facebook Ads click‑through rate (CTR): an average that sat roughly on par with the global benchmark, but with far sharper peaks and troughs. The story is defined by three outsized spikes (February, June, July) surrounded by long stretches of soft engagement. Globally, CTR climbed steadily through the year; in India, it whipsawed.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Media in India compared to the global benchmark.
Across December 2024–October 2025, Media CTR in India averaged 1.79%, essentially level with the 1.80% global average over the same months. But the path was anything but average. CTR started at a trough of 0.15% in December, rose to 1.60% in January (still 5% below the market), then surged to 3.11% in February (+95% month over month). It slid back to 1.06% in March and 0.58% in April before dipping to 0.35% in May.
The centerpiece was a dramatic mid‑year lift: 4.74% in June (+1,251% from May) and a yearly high of 6.93% in July (+46% from June). That momentum evaporated just as quickly—August fell to 0.58% (−92% vs. July), September to 0.30%, and October steadied slightly at 0.34%.
By the numbers:
Seasonality showed an unusual rhythm. Q1 (Jan–Mar) averaged 1.92%, lifted by the February spike. Q2 (Apr–Jun) held at 1.89%, but almost entirely due to June’s outsized jump after two very soft months. Q3 (Jul–Sep) topped the period at 2.60%, again driven by July; August and September reverted to sub‑1% levels. By October, CTR remained subdued at 0.34%.
This differs from the steadier global pattern where CTR gradually firmed from early year into Q3 and October. The Indian Media trend delivered short, intense bursts of engagement rather than a smooth seasonal build.
Compared to the global Facebook Ads benchmarks, India’s Media CTR was more volatile and more polarized:
In short, Facebook Ads CTR performance for the Media industry in India matched the global average on paper but reached it through dramatic surges and retreats. Understanding Facebook Ads click‑through‑rate benchmarks for Media in India—alongside broader CPC trends, CPM analysis, and country‑specific ad costs—helps teams evaluate how engagement patterns compare to global CTR performance and the overall market benchmark.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Media industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app