Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Nonprofit ads deliver a consistently higher click-through-rate than the global median, but with sharper swings month-to-month. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in All countries available compared to the global benchmark.
Across the 13-month window (Jul 2025–Jul 2026) Nonprofit CTR averaged about 2.97%, starting at 3.19% in July 2025 and ending at 3.38% in July 2026 — a modest net lift of roughly 5.8% (≈0.19 percentage points). The low point came in September 2025 at 2.28%, while the peak arrived in June 2026 at 3.51%. By contrast the global baseline averaged roughly 2.04%, moving from 1.87% to 2.34% over the same period.
Monthly movements for Nonprofit were notable: a sharp decline from 3.18% in August 2025 to 2.28% in September (about −28.5%), followed by a rebound through the autumn and a summer high in June 2026 (+15% vs May). The absolute average gap between Nonprofit and the global baseline was about 0.93 percentage points, meaning Nonprofit CTRs ran roughly +45% above the global median across the year.
Volatility was a clear differentiator. Nonprofit month-to-month absolute changes averaged ~0.34 percentage points, compared with ~0.08 points for the baseline — roughly four times more variable than the market median.
Rhythm across the year shows a late-summer softness and an early-summer reprise. The large dip in September 2025 interrupts an otherwise elevated summer/early-fall band around 2.8–3.2%. Winter months (Nov–Jan) settled near the mid-2% range, with a noticeable rebound into late winter and spring (Feb–May) before the June peak. The baseline displays a steadier climb into mid-2026, reflecting less month-to-month noise than the Nonprofit series.
These patterns align with cyclical pressure points: a transient September trough, a lift into year-end and then a stronger summer peak in June 2026 for Nonprofit CTR performance.
Viewed relative to the global benchmark, Nonprofit CTRs ran consistently above market levels. The premium ranged widely — at its narrowest in September 2025 (about +20% above baseline) and at its widest in June 2026 (about +74% above baseline). Overall, Nonprofit was more volatile and maintained a higher median CTR (+0.93 points) than the All-country baseline, tracking a different cadence even as the global trend showed a steadier rise (~+25% from Jul 2025 to Jul 2026 vs Nonprofit’s gentler +5.8%).
Understanding Facebook Ads click-through-rate benchmarks for Nonprofit in All countries available helps advertisers evaluate CTR performance, compare against global CTR performance, and place country-specific ad costs and industry ad performance into context.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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