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July 2025 - July 2026
Detailed observation of presented data
Norway’s click-through-rate profile over the last 13 months tells a choppy, high-variance story that sits just below the global benchmark on average. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.
Norway’s CTR began at 2.03% in June 2025 and finished at 1.96% in June 2026 — a small net decline of about 3–4%. Across the period the median CTR averaged roughly 1.91%, versus a global baseline average of about 2.00% (≈5% below). The local high was 3.53% in July 2025 and the low 1.00% in August 2025, yielding a wide absolute range of 2.53 percentage points. That high-to-low swing represents a roughly 253% jump from the trough to the peak.
Monthly movement was dramatic. July 2025 produced a pronounced lift (3.53%), followed by an abrupt decline into August (1.00%). Early 2026 shows intermittent rebounds — February rose to 2.44% and May peaked again at 2.72% before easing into June. Over the year Norway exceeded the global monthly benchmark in just four months (June and July 2025, February and May 2026); in the other nine months it trailed the baseline, sometimes by large margins (e.g., August −47% vs. global).
Volatility was a defining feature. Norway’s average absolute month-to-month swing was about 0.70 percentage points, compared with roughly 0.06 points for the global benchmark — roughly an order-of-magnitude greater variability.
Seasonal rhythm is visible but irregular. A sharp mid-summer lift in July 2025 was immediately countered by an August slump, creating a summer volatility pattern rather than a smooth seasonal peak. Q4 displayed moderate stability with values around 1.55–1.80%, then early Q1 2026 recorded a rebound pattern (January → February uptick). May 2026 shows a late-spring surge to one of the period highs before a pullback in June. Overall, the cadence is “spiky” rather than gently seasonal: short-lived lifts and rebounds punctuate otherwise below-average months.
Relative to the global baseline, Norway was slightly below average across the period (average CTR ~1.91% vs. global ~2.00%). The gap varied widely month-to-month: at its narrowest Norway trailed by about 6% (June 2026), while at its widest it exceeded the benchmark by ~89% (July 2025) or fell below by ~47% (August 2025). In volatility terms Norway is markedly more volatile — average monthly swings of ~0.70 percentage points versus ~0.06 globally — making its CTR performance more episodic than the steadier global trend.
Understanding Facebook Ads click-through-rate benchmarks, CTR performance, and broader industry ad performance for all industries in Norway provides context for comparing country-specific ad costs and interpreting CPM analysis and CPC trends across markets.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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