See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
November 2024 - November 2025
Detailed observation of presented data
Norway’s Facebook Ads benchmarks for click-through rate (CTR) tell a story of sharp seasonality and outsized swings. Across all industries, Norway ran well above the market during peak moments in November, but trailed the global benchmark through most of spring and summer. Volatility stood out: steep drops from late 2024 into winter, a pronounced mid‑year trough, and a dramatic rebound in November 2025. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.
Norway began the period with an exceptional 3.07% CTR in November 2024, then fell to 1.42% in December. Early 2025 hovered in a middle band—1.94% in January and 1.70% in February—before easing to 1.30%–1.32% across March–April–June. The year’s weakest run landed in late summer: 0.98% in May, 1.29% in July, and a low of 0.89% in August. After a modest September (1.15%) and soft October (0.94%), CTR vaulted to 2.92% in November 2025.
Across the full window, Norway’s CTR averaged 1.56%, spanning a wide range from 0.89% (August 2025) to 3.07% (November 2024). Month‑to‑month volatility averaged 0.53 percentage points—ten times the global rhythm—driven by two outsized moves: a 1.65‑point drop from November to December 2024 and a 1.98‑point lift from October to November 2025. Year over year, November slipped slightly (−5%) from 3.07% to 2.92%, reflecting a high base in 2024 and a still‑strong peak in 2025.
The cadence aligns with familiar seasonal patterns: stronger engagement clustered around the holiday window and early Q1, softer performance through late Q2 and Q3. In 2025, Q1 averaged 1.65%, Q2 softened to 1.20%, and Q3 dipped further to 1.11%, before Q4 split into a weak October (0.94%) and a surge in November (2.92%). Performance typically tightens in competitive Q4 periods, while early Q1 often shows renewed engagement; Norway mirrored that rhythm but with sharper amplitude than usual.
Against the global CTR performance, Norway’s picture is a tale of peaks and valleys. The global average over the period was 1.82%, rising steadily from 1.69% in December 2024 to 2.04% by November 2025—an orderly +16% climb year over year. Norway averaged 1.56%, about 14% below the global level overall, and was markedly more volatile (0.53 vs. 0.05 points average monthly change).
Norway outperformed the world in select months: +75% above in November 2024 (3.07% vs. 1.75%), +16% in January 2025, +3% in February, and +43% in November 2025. For most of the year, though, Norway sat below market—most notably in August and October 2025, when CTR ran roughly 54% under global levels. The gap was narrowest in February 2025 (Norway +3% above) and widest in late summer/early Q4 (−54%). In short: the global trend was smooth and ascending, while Norway’s was choppier, with mid‑year compression and late‑year spikes.
For performance marketers tracking CTR performance, CPM analysis, CPC trends, and country‑specific ad costs, these Facebook Ads benchmarks highlight a high‑variance engagement profile in Norway: powerful peaks around November, softer midsummer, and a broader range than the global norm. Understanding Facebook Ads click‑through‑rate benchmarks for all industries in Norway helps advertisers evaluate engagement trends and compare performance to global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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