Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Norway’s click‑through‑rate story over the last 13 months is one of sharp swings against a steadier global baseline. On average, CTR for all industries in Norway landed at about 1.80%, compared with a global median near 2.04% — roughly 12% below the worldwide benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Norway compared to the global benchmark.
Norway opened the series at a striking 3.53% CTR in July 2025 and closed at just 0.76% in July 2026 — a fall of roughly 79% from start to finish. Across the period the Norwegian median CTR averaged ~1.80%, with a high of 3.53% (Jul 2025) and a low of 0.76% (Jul 2026). Several large month‑to‑month moves punctuate the year: a dramatic drop from July → August 2025 (3.53% → 1.00%), a mid‑winter spike in February 2026 (2.44%), and a May 2026 peak (2.74%) before the steep decline into July 2026.
Volatility in Norway was pronounced. The average absolute monthly move was about 0.68 percentage points and the series’ standard deviation measures near 0.75 ppts — far larger than the global pattern. In plain terms, Norwegian CTRs swung by several tenths of a point most months, with occasional multi‑point moves.
Rhythm across the 13 months shows short bursts of strength followed by pullbacks rather than a smooth seasonal curve. Q4 (Oct–Dec 2025) sat in the mid‑range (about 1.15%–1.55%), while early Q1 2026 showed recovery (Jan ~1.80%, Feb ~2.44%). May 2026 registered the other notable high (2.74%) before a rapid slide in June → July 2026. The timeline reads like alternating lift and decline episodes rather than a single sustained seasonal trend — spikes in late winter and late spring interrupt several quieter months.
Compared with the global benchmark, Norway was above market in only three months (Jul 2025, Feb 2026, May 2026) and below average in the other ten. At its high relative to the baseline, Norway exceeded the global CTR by about 89% (Jul 2025 vs global 1.87%). At its low relative to the baseline, Norway trailed global CTRs by roughly 68% (Jul 2026 vs global 2.34%). The smallest gap occurred in June 2026, when Norway was about 6% below the global median. Overall, the baseline followed a much steadier path (average monthly absolute move ≈ 0.08 ppts), making Norway roughly 8–9× more volatile in practice.
Understanding these patterns provides a clear, numeric portrait of CTR performance variability: Norway’s all‑industry CTRs are typically lower than the global median but punctuated by sharp, month‑specific lifts in July 2025, February 2026 and May 2026.
Understanding Facebook Ads click‑through‑rate benchmarks for all industries in Norway helps advertisers evaluate CTR performance against global patterns and monitor country‑specific ad trends. Keywords: Facebook Ads benchmarks, CTR performance, country-specific ad costs, industry ad performance, CPC trends, CPM analysis.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC may rise during Easter and Ascension as Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated, which may increase media activity and ad competition. Shop closures on public holidays may reduce ad inventory. Pentecost weekend may reduce weekday competition.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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