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November 2024 - November 2025
Detailed observation of presented data
Norway’s Facebook Ads CTR performance over the past year tells a story of early strength followed by a sustained cool-down—moving from a standout November spike to a softer Q3 and a subdued start to Q4. Against the global benchmark, Norway began above market before drifting consistently below it, with sharper month-to-month moves and a wider seasonal range than worldwide norms. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.
Across November 2024 to October 2025, Norway’s CTR averaged 1.44%, versus a 1.81% global average—about 20% lower. The period opened at a high point: 3.07% in November 2024, the clear peak. The low arrived nine months later in August 2025 at 0.89%, before a modest September rebound to 1.15% and a dip to 0.94% in October.
The arc is downward overall: from 3.07% to 0.94%, a 69% slide. Key movements included:
Volatility was notable. Norway’s average month-to-month absolute change was 0.40 points—roughly 7x the global benchmark’s 0.06 points—signaling more abrupt shifts than the worldwide pattern.
Seasonally, Norway’s curve shows:
These rhythms reflect a market that surged early, then settled into a lower band for most of the year.
Relative to Facebook Ads benchmarks globally, Norway started above market in November (+75%) and briefly outperformed in January (+15%) and February (+2%). From March onward, CTRs were consistently below global levels:
In sum, CTR performance for all industries in Norway averaged 1.44% with a wide 0.89%–3.07% range, under the 1.81% global average and marked by sharper monthly swings. Understanding Facebook Ads click-through-rate benchmarks for all industries in Norway provides a clear view of CTR performance, country-specific ad benchmarks, and how Norway’s trajectory compares to the global trend alongside broader CPC trends and CPM analysis.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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