Facebook Ads CTR Benchmarks in Norway

Introduction

Norway’s Facebook Ads click-through-rate tells a high-variance story: below the global benchmark on average but punctuated by dramatic surges. Across all industries in Norway, CTR opened 2025 above market before sliding into a spring trough, then spiking to a July peak nearly 60% higher than the global median. The back half of the year stayed choppy, with Norway missing the global Q4 lift and only rebounding in January 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.

The story in the data

• Starting point to finish: Norway’s CTR began at 1.94% in January 2025 and closed at 2.20% in January 2026, a 13% rise. The global benchmark rose more consistently, up 23% from 1.69% to 2.08%.
• Averages, highs, lows: Norway averaged 1.63% versus the global 1.86% (about 12% lower). The Norwegian high landed in July at 2.95%, while the low hit 0.98% in May. Globally, CTR ranged from 1.65% (February) to 2.10% (December), averaging 1.86%.
• Volatility: Month-to-month swings in Norway averaged 0.63 percentage points, roughly 10x the global change of 0.06 points. The sharpest moves came in early summer and year-end: +1.08 points from May to June, +0.89 into July, a -1.94 plunge in August, -0.50 into December, and a +1.10 rebound in January 2026.

Key beats across the year: a strong start (January–February above market), a steep decline through March–May, an outsized June–July rally, then a reversal in August. September–November stabilized in the mid-1% range, followed by a soft December and an early-year rebound.

Seasonal and monthly dynamics

Q1 was mixed in Norway: a healthy January–February gave way to March softness, deepening into a May low. Early summer brought outsized engagement, culminating in July’s standout 2.95% CTR. August reset the trend lower, with a modest autumn recovery that did not match global momentum. While global CTRs typically strengthen into Q4—culminating at 2.10% in December—Norway’s December fell to 1.10%, with performance rebounding only in January 2026 (2.20%).

Norway vs. Global

Relative performance varied widely month to month. Norway finished above the benchmark in 5 of 13 months (January, February, June, July, and January 2026) and trailed in the other 8. The average gap put Norway 12% below global CTRs, but individual months swung from notable outperformance to deep underperformance:

• Peak outperformance: July at +57% vs. global.
• Steepest underperformance: December at -48% vs. global.
• Narrowest gap: February at +3% above global; September at -12% below.

Where the global trend rose steadily (+23% over the period), Norway’s path was choppier (-7% from February to May; +185% from May to July; -63% from July to August). The result is an “above market” start and midsummer, offset by pronounced troughs that weighed on the full-year average.

Closing

Understanding Facebook Ads click-through-rate benchmarks for all industries in Norway—set against the global CTR performance—highlights a market defined by sharp peaks and troughs, an average CTR near 1.63%, and volatility far above the global baseline. These country-specific Facebook Ads benchmarks offer a clear lens into Norway’s CTR dynamics relative to global patterns.