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July 2025 - July 2026
Detailed observation of presented data
Public Administration click-through-rates (CTR) in All countries ran below the global benchmark for most of the 12-month window, but with dramatic bursts of activity that punctuated an otherwise choppy year. The market began around 1.21% in July 2025, dipped into sub-1% territory several times, then surged to a jaw‑dropping 4.46% in June 2026 — a pattern of decline, rebound, and a late explosive spike. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
This analysis explores ad performance trends for Public Administration in All countries compared to the global benchmark.
Across July 2025–June 2026 Public Administration CTR averaged roughly 1.62%, ranging from a low of 0.80% (April 2026) to a high of 4.46% (June 2026). The series opened at 1.21% in July 2025 and closed at 4.46% — an almost 270% increase from start to finish driven primarily by the June spike. Median monthly movement was large: average absolute month‑to‑month change was about 0.75 percentage points, reflecting pronounced month-to-month swings.
By contrast the global baseline CTR for the same months averaged about 2.02%, with a much tighter range (1.87%–2.17%). Selected Public Administration CTR was therefore about 19–20% below the global average across the year, although that gap varied substantially by month.
The rhythm reads as an early lull, a Q1 rebound, an April trough, and a late‑cycle surge. August–December 2025 showed intermittent softness: August (0.86%), November (0.86%), and December (0.84%) were all below 1%. Early Q1 produced a noticeable lift — January 2026 climbed to 2.20% and February stayed elevated at 1.87% — before slipping again in March and collapsing into April’s trough at 0.80%.
May recovered to 1.67% and June exploded to 4.46%, an outlier month that accounts for much of the year‑over‑year lift. The baseline exhibited much milder seasonality, with typical year‑end and early‑year rises staying in a narrow band around 2.0%.
Relative to the global benchmark, Public Administration CTR in All countries trailed for most of the period. At its narrowest gap (January 2026) the sector was roughly 4% above the baseline (2.20% vs 2.11%), but that brief parity was followed by deep deficits — April 2026 was about 63% below the global CTR (0.80% vs 2.17%). At the other extreme June 2026 saw the sector exceed the baseline by roughly 121% (4.46% vs 2.02%). Volatility in the Public Administration series averaged ~0.75 percentage points monthly versus about 0.06 points for the baseline — over 12x more variable.
Understanding Facebook Ads CTR performance and click-through-rate benchmarks for Public Administration in All countries highlights how industry ad performance can diverge sharply from global CPM analysis and CPC trends — revealing both prolonged underperformance and episodic surges in CTR performance for this sector and geography.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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