Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Public Administration click-through-rates (CTR) in All countries ran below the global benchmark for most of the 12-month window, but with dramatic bursts of activity that punctuated an otherwise choppy year. The market began around 1.21% in July 2025, dipped into sub-1% territory several times, then surged to a jaw‑dropping 4.46% in June 2026 — a pattern of decline, rebound, and a late explosive spike. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
This analysis explores ad performance trends for Public Administration in All countries compared to the global benchmark.
Across July 2025–June 2026 Public Administration CTR averaged roughly 1.62%, ranging from a low of 0.80% (April 2026) to a high of 4.46% (June 2026). The series opened at 1.21% in July 2025 and closed at 4.46% — an almost 270% increase from start to finish driven primarily by the June spike. Median monthly movement was large: average absolute month‑to‑month change was about 0.75 percentage points, reflecting pronounced month-to-month swings.
By contrast the global baseline CTR for the same months averaged about 2.02%, with a much tighter range (1.87%–2.17%). Selected Public Administration CTR was therefore about 19–20% below the global average across the year, although that gap varied substantially by month.
The rhythm reads as an early lull, a Q1 rebound, an April trough, and a late‑cycle surge. August–December 2025 showed intermittent softness: August (0.86%), November (0.86%), and December (0.84%) were all below 1%. Early Q1 produced a noticeable lift — January 2026 climbed to 2.20% and February stayed elevated at 1.87% — before slipping again in March and collapsing into April’s trough at 0.80%.
May recovered to 1.67% and June exploded to 4.46%, an outlier month that accounts for much of the year‑over‑year lift. The baseline exhibited much milder seasonality, with typical year‑end and early‑year rises staying in a narrow band around 2.0%.
Relative to the global benchmark, Public Administration CTR in All countries trailed for most of the period. At its narrowest gap (January 2026) the sector was roughly 4% above the baseline (2.20% vs 2.11%), but that brief parity was followed by deep deficits — April 2026 was about 63% below the global CTR (0.80% vs 2.17%). At the other extreme June 2026 saw the sector exceed the baseline by roughly 121% (4.46% vs 2.02%). Volatility in the Public Administration series averaged ~0.75 percentage points monthly versus about 0.06 points for the baseline — over 12x more variable.
Understanding Facebook Ads CTR performance and click-through-rate benchmarks for Public Administration in All countries highlights how industry ad performance can diverge sharply from global CPM analysis and CPC trends — revealing both prolonged underperformance and episodic surges in CTR performance for this sector and geography.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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