See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
November 2024 - November 2025
Detailed observation of presented data
Public Administration CTR across all countries moved through a year of sharp swings, sitting below the global Facebook Ads benchmarks on average but finishing strong. The series opened high in November 2024 at 1.91%, plunged to 1.11% in December, then oscillated through a mid‑year trough before rebounding to 2.05% by November 2025. Against the global benchmark for all industries, the category’s CTR was more volatile and typically lower, with notable underperformance in mid‑2025 and a late‑year catch‑up in Q4. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration across all countries compared to the global benchmark.
Across the 13‑month window, Public Administration CTR averaged 1.44%, ranging from a low of 0.94% in July 2025 to a high of 2.05% in November 2025. The period began at 1.91% (November 2024) and ended at 2.05%, a modest +7% lift end‑to‑end. The path in between was choppy: a steep December drop (−0.80 points), a January rebound to 1.67%, another February dip (1.15%), and a March pop to 1.82%. April slipped to 1.09%, May recovered to 1.63%, then CTR sank through June (1.04%) to the cycle low in July (0.94%). From that trough, momentum rebuilt through August–October (1.16% → 1.40% → 1.74%), culminating in November’s high at 2.05%.
Volatility stood out. The average absolute month‑to‑month move was 0.47 percentage points, reflecting frequent swings of half a point or more. The July low sat roughly 51% below the November 2024 starting level; from that July trough, CTR more than doubled (+118%) by November 2025.
Seasonality showed a distinctive rhythm compared to broader market patterns. December 2024 marked an early soft spot (1.11%), followed by a mixed Q1: a solid January, softer February, and a March rebound. Q2 weakened again, with April and June among the lowest points of the year, and Q3 marked the nadir in July. The back half of the year brought steady rebuilding: modest gains in August and September, a stronger October, and a pronounced lift into November—mirroring the typical late‑Q3 to Q4 rise seen in many Facebook Ads benchmarks even as this category’s early‑year pattern remained uneven.
Compared to the global benchmark (all industries averaged 1.82% CTR over the same period), Public Administration across all countries trailed by about 0.38 points on average (roughly 21% lower). It ran above market in November 2024 (+9%) and March 2025 (+5%), dipped far below from April through October—especially June (−43%) and July (−50%)—then closed near parity in November 2025 (+0.3% above). The global trend climbed steadily from 1.75% to 2.04% (+17%), while the category’s path was choppier, ending only +7% over the full period. Volatility was markedly higher in the category (0.47 points average monthly swing) than globally (0.05), underscoring sharper intra‑year fluctuations.
Taken together, this CTR performance view situates Public Administration within Facebook Ads benchmarks: lower on average, more volatile mid‑year, and resurgent into Q4. Understanding click‑through rate trends for Public Administration across all countries—alongside broader CPC trends, CPM analysis, and country‑specific ad costs—helps contextualize industry ad performance against global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app