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June 2025 - June 2026
Detailed observation of presented data
Public Administration click-through-rate (CTR) in All countries available ran notably below the global benchmark for most of the year but showed episodic spikes and sharp swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in All countries available compared to the global benchmark.
From June 2025 (CTR 1.17%) to May 2026 (CTR 1.67%), Public Administration in All countries available rose roughly 43% end-to-end — but that headline gain masks pronounced ups and downs. The median CTR across the 12 months was about 1.35%, with a low of 0.80% in April 2026 and a high of 2.20% in January 2026. By contrast the global baseline averaged roughly 1.99% over the same period.
Month-to-month movement was muscular: the dataset recorded average absolute swings of about 0.50 percentage points between consecutive months — a volatility that’s several times larger than the baseline market (baseline monthly swings averaged ~0.06 points). Key moves: a deep dip in August–December 2025 (bottoming near 0.84% in December), a striking rebound to 2.20% in January 2026, and another collapse to 0.80% in April before recovering to 1.67% in May.
This pattern produced a wide performance band: most months the Public Administration CTR trailed the global benchmark by double-digit percentages, but January 2026 was a standout reversal — Public Administration beat the global median by about 4%.
The rhythm here is uneven rather than smoothly seasonal. Late summer and late fall (August, November, December) were softer months, with August at ~0.86% and December near ~0.84%. The turn of the year produced the strongest momentum: January surged to 2.20% and stayed elevated through February–March (1.87% and 1.73%), before a steep softening into April.
This series shows typical Q4 softness in engagement followed by a pronounced Q1 rebound, but the rebound was unusually concentrated (a sharp peak in January) rather than a gradual rise. The April trough is a notable outlier within that Q1–Q2 arc.
Across the 12 months, Public Administration in All countries available trailed global CTR performance by roughly 32% on average (1.35% vs. 1.99%). The gap ranged widely: at its narrowest, Public Administration exceeded global CTRs by about +4% (January 2026); at its widest, it trailed by roughly −63% (April 2026). For most months the gap sat in the −20% to −60% band, highlighting a pattern of below-average engagement punctuated by isolated above-market spikes.
Framing this alongside common benchmarking language — Facebook Ads benchmarks, CTR performance, CPC trends and CPM analysis often show steadier seasonal lifts — the Public Administration series looks materially more volatile and episodic than the global median.
This overview captures click-through-rate trends for Public Administration across All countries available versus the global benchmark, offering a data-rich view of volatility, seasonal rhythm, and relative gaps in CTR performance for Facebook Ads benchmarks and broader industry ad performance.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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