See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
November 2024 - November 2025
Detailed observation of presented data
Real Estate ads across all countries outpaced the global Facebook Ads benchmark for click-through-rate (CTR) throughout the period, and did so with notably bigger swings. The category started modestly above market in November 2024, built momentum into early 2025, and then accelerated sharply in late summer and again in Q4—culminating in a standout surge in November 2025. Variability was pronounced, with a wide range between monthly lows and highs and several step-changes that outstripped broader market movement.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate across all countries compared to the global benchmark.
For context, the global all-industry baseline averaged 1.82% CTR, ranged from 1.66% (Feb 2025) to 2.04% (Nov 2025), and climbed +17% over the same span.
Seasonality shows a measured climb from late Q4 into Q1, a softer Q2, and then a strong late-summer and Q4 run:
This cadence aligns with familiar competitive cycles—global performance typically softens through Q4 as competition rises, with engagement stabilizing in early Q1—yet Real Estate’s late-year response was far more pronounced.
Real Estate was above market in every month, averaging roughly 46% higher CTR than the global benchmark (2.66% vs. 1.82%). The gap fluctuated:
Trend shapes also diverged. The global line rose steadily (+17% overall) with minimal noise (average monthly move ~0.05 points), while Real Estate’s path was choppier (average monthly move ~0.47 points) with two distinct inflection waves—late summer and Q4.
Facebook Ads benchmarks for CTR show Real Estate across all countries consistently outperforming the global average, with higher highs, a wider range, and a strong late-year surge. Understanding CTR performance for the Real Estate industry globally—alongside broader CPC trends and CPM analysis—helps frame category-specific ad performance relative to global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app