Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Singapore’s click-through-rate (CTR) ran consistently below the global benchmark over the 13‑month window, with sharper swings and pronounced month-to-month momentum. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in Singapore compared to the global benchmark.
Singapore’s median CTR averaged about 1.48% across July 2025–July 2026, starting at 1.37% in July 2025 and finishing at 1.04% in July 2026 — a roughly 24% decline from the opening month to the close. The high for Singapore came in April 2026 at 2.05%; the low was July 2026 at 1.04%. By contrast the global (baseline) median averaged ~2.04% over the same period, with a peak of 2.34% in July 2026 and a trough near 1.87% in July 2025.
Month-to-month momentum in Singapore shows several notable moves: a winter lift from December 2025 (1.34%) into January 2026 (1.80%) (+34%), a pronounced spring spike from March to April 2026 (+36%), and an abrupt rebound-to-drop between April and May 2026 (−31%). These swings produced an average absolute monthly move of roughly 0.25 percentage points in Singapore.
Seasonality is visible but choppy. Singapore softened into December 2025 before a winter rebound in January 2026. A spring surge in April 2026 briefly pushed CTRs above 2.0%, followed by a rapid retracement across late spring into early summer. The mid‑year rhythm (May–July 2026) shows weakening engagement, culminating in the lowest reading of the year in July. The pattern highlights alternating periods of lift and decline rather than a smooth seasonal curve.
Across the year Singapore trailed the global benchmark by a consistent margin. On average Singapore’s CTR was about 27–28% below the global level. The monthly gap ranged from a narrow −5.6% in April 2026 (when Singapore hit 2.05% vs global 2.17%) to a wide −55.5% in July 2026. Volatility in Singapore (≈0.25 points average monthly move) was about three times the baseline’s volatility (≈0.08 points), indicating a more turbulent CTR profile compared with global trends.
Understanding Facebook Ads CTR performance and industry ad performance for All industries available in Singapore provides a clear, data-grounded view of country-specific ad costs and broader CPM analysis and CPC trends context when comparing engagement to global benchmarks.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC may rise during Chinese New Year and Deepavali for gifting, food, and apparel. Good Friday, Hari Raya, and Vesak Day long weekends may change consumer behavior and media consumption. National Day promotions may raise ad costs in entertainment and tourism. Singapore's small, affluent market means events can affect retail.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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