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November 2024 - November 2025
Detailed observation of presented data
Singapore’s Facebook Ads CTR performance moved on a different rhythm than the global market over the past 12 months: consistently below the worldwide benchmark but gathering momentum into late 2025. The year opened with a soft patch, swung sharply through March and April, then climbed into a steadier Q3 with an October high. Compared to the global baseline, Singapore delivered lower engagement levels and noticeably higher volatility, yet it narrowed the gap in the back half of the period.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.
Across November 2024 to October 2025, CTR in Singapore averaged 1.19%, starting at 1.19% in November and ending at 1.49% in October—an overall lift of about 26%. The high came in October (1.49%), while the low arrived in April (0.85%). The first quarter drifted down to February’s 0.86%, rebounded sharply in March (1.28%), only to dip again to the cycle low in April before climbing through mid-year and into a stronger Q3–Q4 run.
Monthly moves were choppy. Average absolute month-to-month change was roughly 0.21 percentage points, with the largest swing a drop from March to April (−0.43 points) following an equally sharp rise from February to March (+0.42). By contrast, late Q3 stabilized: July (1.42%) and August (1.40%) held close, September eased to 1.33%, and October surged to the period’s high.
The pattern highlights a softer Q1 in Singapore, a brief March rebound, and an April trough before engagement firmed. Mid-year levels normalized, with a notable uplift beginning in July and continuing into October. This aligns with typical seasonal pressure where Q1 can underperform and late Q3 into Q4 often sees stronger activity. In this window, Singapore’s rhythm was punctuated by sharper intra-quarter swings than the global benchmark, yet it transitioned into a more sustained climb as the year progressed.
The global benchmark averaged 1.81% over the same period, rising steadily from 1.75% in November 2024 to 2.08% in October 2025 (+19%). Singapore’s 1.19% average trailed the global level by about 34% on the year. The gap was widest in April (Singapore 0.85% vs. global 1.71%, about 50% below) and narrowest in July (1.42% vs. 1.89%, around 25% below). Month after month, Singapore ran 25–50% under the global CTR, with the spread tightening in Q3–Q4.
Volatility diverged sharply: global month-to-month changes averaged only about 0.06 points, versus Singapore’s 0.21 points. The global series showed a smooth climb with a mild February low (1.67%) and an October peak (2.08%), while Singapore saw more pronounced dips and rebounds before its late-year lift. Notably, Singapore’s gap to the world narrowed from roughly 37% below on average in November–June to about 28% below in July–October.
Overall, Facebook Ads benchmarks show CTR performance for all industries in Singapore averaging 1.19%—lower and more volatile than the 1.81% global baseline, but with a meaningful rebound into Q3–Q4 and the year’s high in October. Understanding Facebook Ads click-through-rate benchmarks for all industries in Singapore helps advertisers evaluate engagement trends, compare industry ad performance to the global baseline, and interpret country-specific ad costs alongside broader CPC trends and CPM analysis.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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