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July 2025 - July 2026
Detailed observation of presented data
Singapore’s click-through-rate story over the past 13 months is one of steady underperformance relative to the global benchmark, but with episodic lifts and pronounced swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Singapore compared to the global benchmark.
CTR in Singapore averaged about 1.50% across June 2025–June 2026, starting at 1.20% in June 2025 and finishing at 1.33% in June 2026 — a net increase of roughly 10% from start to finish. The series ranged from a low of 1.20% (June 2025) to a high of 2.05% (April 2026). By contrast, the global (baseline) median CTR over the same window averaged roughly 2.00%, with monthly values clustering between 1.78% and 2.17%.
Monthly movement in Singapore was notable: gradual lift from summer into late autumn (peak cluster in Oct–Nov 2025 near 1.58–1.61%), a December dip to ~1.35%, a strong bounce in January 2026 (1.80%), and an April 2026 spike to 2.05% — the single strongest month. After April’s peak, engagement retreated through May and June 2026. Average month-to-month absolute change in Singapore was about 0.24 percentage points, mirroring a pattern of sharper, less predictable lifts and declines.
The rhythm shows pockets of conventional seasonality mixed with local volatility. Q4 saw a short run-up into October–November followed by a December softening; January delivered a clear rebound into early Q1. April 2026 produced an outsize spike, lifting CTR above the year-to-date mean and temporarily closing the gap with global levels. Late spring (May–June 2026) moved back toward the lower half of the year’s range. Overall, the cadence alternated between steady rises and abrupt pullbacks rather than a smooth seasonal curve.
Across the 13 months Singapore trailed the global benchmark consistently. On average Singapore’s CTR was about 25% below the global median (1.50% vs 2.00%). The gap varied: the narrowest difference occurred in April 2026 (Singapore 2.05% vs global 2.17%) at roughly 5.6% below market; the widest gap was June 2026, when Singapore trailed by about 36%. Compared to the baseline’s muted month-to-month swings (average absolute change ~0.06 points), Singapore was markedly more volatile — roughly four times as noisy — signaling sharper momentum shifts in local CTR performance.
Understanding Facebook Ads click-through-rate benchmarks for all industries in Singapore helps advertisers evaluate engagement trends and compare performance to global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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