See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
January 2025 - January 2026
Detailed observation of presented data
Spain’s Facebook Ads CTR told a two-part story: a choppy 2025 that mostly trailed the global benchmark, followed by a sharp breakout in January 2026. Across all industries, Spain averaged 1.80% CTR over the 13-month window, slightly below the global 1.86%, but with far bigger month-to-month swings. The standout moments were an April trough near 0.91% and a May rebound above 2.42%, culminating in a 2.81% surge in January 2026 that pushed Spain well above market. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Spain compared to the global benchmark.
Spain opened 2025 at 1.62% CTR and ended January 2026 at 2.81%—a 74% lift from start to finish. The year’s low point came in April (0.91%), immediately followed by a May spike to 2.43% (+166% month over month). From there, CTR normalized into the 1.65–1.93% range through Q3–Q4 before softening to 1.64% in December and then surging to 2.81% in January 2026.
Over the full period, Spain averaged 1.80% CTR with a range of 0.91% to 2.81% (a 1.90-point spread). Volatility averaged 0.42 points per month—the swings were large, with notable moves in April (−0.73 points), May (+1.51), and January 2026 (+1.17). By contrast, the global series was steadier: it averaged 1.86% CTR, ranged from 1.65% to 2.10% (0.45-point spread), and moved by just 0.06 points on an average month.
The first quarter of 2025 was soft in Spain (Q1 average 1.57%), dipped sharply in April, and then rebounded hard in May. Through the summer (Q3), CTRs stabilized around 1.66–1.85%, holding a relatively narrow band after the spring whipsaw. Q4 diverged from typical holiday momentum: Spain eased from 1.93% in October to 1.64% in December, while the global benchmark climbed to its annual high in December. The new year flipped the script—January 2026 leapt to 2.81% in Spain versus 2.08% globally.
Spain trailed global CTRs on most months of 2025. The 2025 full-year average landed at 1.71% in Spain versus 1.84% globally (about 7% lower). The monthly gap swung widely: Spain lagged by 40–50% at the April low and by 22% in December, but outperformed by 38% in May and by 35% in January 2026. Across the period, Spain was above market in 3 of 13 months (May, June, January 2026) and was meaningfully more volatile—about seven times the monthly movement of the global benchmark.
Meanwhile, the global trend rose steadily (+23% from January 2025 to January 2026), with a controlled cadence and a clear December peak. Spain’s path was choppier overall (−44% in April, +166% in May, +71% in January 2026), ultimately closing the period above the global level.
Taken together, these Facebook Ads benchmarks show CTR performance for all industries in Spain running slightly below the global average through 2025, with pronounced volatility and a strong January 2026 breakout. While this review centers on CTR performance, many teams pair these insights with CPC trends and CPM analysis to contextualize country-specific ad costs and broader industry ad performance. Understanding Facebook Ads click-through-rate benchmarks for all industries in Spain helps quantify engagement levels versus global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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Benchmark click-through rates for Facebook ads
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