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July 2025 - July 2026
Detailed observation of presented data
Textiles delivered a consistently higher click-through-rate than the global benchmark across the period, but it did so with pronounced spikes and sharper swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in All countries available compared to the global benchmark.
Across the 12-month window, Textiles posted a median CTR of roughly 3.12%, starting at 2.46% in June 2025 and finishing at 2.78% in June 2026 — a net rise of about 12.7% from start to finish. The baseline (global) median over the period sits near 2.00%, rising from about 1.78% to 2.08% (+17.2%). Textiles never fell below the global level: the industry’s lowest point was 2.33% in January 2026, and the high-water mark was an outsized 4.96% in September 2025. Average gap versus global was large — roughly a 56% premium overall.
Month-to-month motion tells the drama: a sharp lift into September 2025 (+2.37 percentage points from August) created the peak at 4.96%, followed by a retreat to 3.67% in October and a steadier range through the winter. Another strong upswing occurred into March 2026 (3.92%), then a pullback into spring. Across the series the mean absolute monthly change was roughly 0.71 percentage points, reflecting meaningful momentum shifts.
Patterns show a late-summer surge into early fall and a punctuated rebound in late winter. September 2025 stands out as the dominant spike — nearly 5.0% CTR — while January 2026 represents the seasonal trough near 2.33%. Q4 shows a brief elevated window (October at ~3.67%) before softening into November and December (around 2.99% and 2.96%). The rhythm of the series is choppy: pronounced lift, decline, and rebound cycles rather than a smooth trend line, with stronger engagement clustering around September and March.
Viewed against the baseline, Textiles ran above market across every overlapping month. The premium ranged widely: at the narrowest margin (January 2026) Textiles was roughly 10% above the global CTR, while at its widest (September 2025) it exceeded the baseline by about 160%. The global benchmark was far steadier — average monthly absolute movement near 0.06 percentage points — whereas Textiles’ volatility was an order of magnitude higher. In sum, Textiles delivered higher CTR performance than the baseline but with more pronounced volatility and several high-amplitude monthly lifts.
Understanding Facebook Ads click-through-rate (CTR) benchmarks for Textiles in All countries available provides a clear picture of industry ad engagement versus global patterns, useful for comparing CTR performance alongside CPC trends, CPM analysis, and broader industry ad performance and country-specific ad costs.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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