See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
December 2024 - December 2025
Detailed observation of presented data
Across all countries, Facebook Ads CTR performance for the Textiles industry ran ahead of the global benchmark and built real momentum as the year progressed. After a sharp dip in February, CTRs rebounded steadily and accelerated into a strong Q3–Q4 stretch, cresting above 3% from August through November. Volatility was higher than the market, but the payoff was a clear late-year lift that materially outperformed the global median.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in all countries compared to the global benchmark.
Textiles CTR started at 2.10% in December 2024 and finished at 3.27% in November 2025—up 56% across the window. The monthly median averaged 2.27%, with a low of 1.05% in February and a high of 3.27% in November. After January’s mild gain (+0.09 pts), February dropped sharply (−1.14 pts), the steepest monthly movement of the year. Recovery followed: +0.50 pts in March and +0.58 pts in April pulled CTR back above 2%. A brief soft patch in May–June (down to 1.70%) set the stage for a sustained climb: +0.42 pts in July and a notable +0.88 pts in August, then incremental gains into October and a new peak in November.
Across the 11 month-to-month intervals, absolute volatility averaged 0.39 percentage points—much choppier than the global series. Collectively, the back half (June–November) averaged 2.70% versus 1.84% in the first half (December–May), a 47% uplift, underscoring the second-half momentum.
The pattern lines up with familiar rhythms. Performance softened in early Q1, bottoming in February before rebounding through spring. Mid-year was mixed, with June marking the final trough. From late summer onward, CTRs formed a clear plateau above 3%: Textiles averaged 3.10% from August to November, with small, steady gains (September through November added roughly 0.26 pts in total). Globally, CTRs followed a gentler arc—rising from roughly 1.70% in December to a 2.03% October high, then easing to 1.98% in November.
Against the all-industry global benchmark, Textiles sat above market in 9 of 12 months. The average Textiles CTR (2.27%) was about 25% higher than the global average (1.82%) for the same period. The gap was narrowest in July (+12% vs. global) and widest in November (+65%). During the late-year run, August–October landed 53–58% above the market, while the four-month average (3.10%) outpaced the global 1.97% for the same window.
Underperformance was brief and early: February trailed the market by 37%, March by 11%, and June by 6%. Meanwhile, global volatility was modest (average month-to-month movement of 0.05 pts) compared with Textiles’ 0.39 pts, highlighting a more dynamic profile for industry-level CTRs across all countries.
Overall, Facebook Ads benchmarks show the Textiles industry delivering stronger CTR performance across all countries, marked by a Q1 dip, mid-year regroup, and a decisive Q3–Q4 lift. Understanding click-through-rate benchmarks for the Textiles industry in all countries helps teams gauge industry ad performance, situate CTR performance within global patterns, and connect these findings to broader CPC trends and CPM analysis across markets.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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