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November 2024 - November 2025
Detailed observation of presented data
Textiles stands out for click engagement this year. Across all countries, Facebook Ads benchmarks for Textiles show higher CTRs than the global benchmark in most months, but with far sharper swings. After a deep February trough, CTR performance rebuilt steadily, broke above 3% in late summer, and then surged to a record in November. The global market, by contrast, climbed gradually with modest variance and a typical Q4 peak.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in all countries compared to the global benchmark.
From November 2024 to November 2025, median CTR for Textiles averaged 2.50%, ranging from a low of 1.06% in February to a high of 6.23% in November 2025. The period began at 2.30% in November 2024, slipped to 2.10% in December, held near 2.14% in January, then fell sharply to 1.06% in February. A reacceleration followed: 1.54% in March, above 2.10% in April, steady around 2.07% in May, and a brief dip to 1.70% in June. Momentum strengthened through the back half: 2.12% in July, 3.00% in August, 3.03% in September, 3.14% in October, and a dramatic jump to 6.23% in November.
Volatility tells the second half of the story. Month-to-month absolute moves averaged 0.61 points for Textiles, compared with 0.05 for the global benchmark—roughly 12x more volatile. The largest single swing came in November (+3.09 points vs. October), while the smallest shifts clustered around late summer (e.g., just +0.03 points from August to September).
The rhythm mirrors retail-like cycles. Performance softened into Q1 2025, troughing in February before making a spring recovery. Early Q2 stabilized near the 2% range, June cooled, then the category shifted into a higher gear across Q3 with CTRs cresting above 3%. Q4 brought the strongest engagement of the year, culminating in November’s outsized peak.
By quarter, Q1 2025 averaged 1.58% for Textiles, Q3 rose to 2.72%, and October–November averaged 4.68%. The global benchmark followed a smoother arc: a February low, a gentle climb into summer, and a controlled lift into Q4 highs around 2.04%.
Compared with the global benchmark (all industries, all countries), Textiles was consistently above market, averaging 2.50% versus 1.82% globally—about 38% higher. Textiles outperformed in 10 of 13 months. Gaps varied widely: from a narrow −6% underperformance in June and −11% in March to outsized leads of +55–59% from August through September and a striking +205% in November. Over the period, the global trend rose steadily (+17%), while Textiles climbed far faster (+171%) and with greater month-to-month variance.
At its narrowest, the category hovered roughly 6–13% from the global line; at its widest, it was more than triple the market in November. Baseline highs and lows were tightly packed (1.66% to 2.04%), underscoring how unusually dynamic Textiles was across all countries this year.
Understanding Facebook Ads click-through rate benchmarks for the Textiles industry across all countries highlights a year of above-market CTR performance, pronounced seasonality, and high volatility versus the global benchmark—context that helps frame CTR performance within broader industry ad performance and country-specific ad costs, alongside related CPC trends and CPM analysis.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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