See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
October 2024 - October 2025
Detailed observation of presented data
This analysis looks at click-through-rate trends for industry Textiles and target country Argentina compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
For Textiles in Argentina, median CTR across reported months (Oct 2024, Nov 2024, Dec 2024, Jun 2025) averages 2.15. The high is 3.30 in June 2025; the low is 1.70 in November 2024, yielding a wide range of 1.61 percentage points. Notable changes:
Across the observed period, CTR climbs from 1.73 in October 2024 to 3.30 in June 2025, a gain of about 91%.
The global baseline for Facebook Ads CTR averages 1.81 across Oct 2024–Sep 2025. The lowest months are Dec 2024–Feb 2025 (bottoming at 1.67 in February), followed by a steady rise through Q3 and a peak of 2.12 in September. Month‑to‑month moves are modest, averaging about 0.05 percentage points. From October 2024 to September 2025, the baseline increases by roughly 20%.
Understanding click-through-rate benchmarks on Facebook Ads in industry Textiles and Argentina helps advertisers make more efficient budget and creative choices.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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