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December 2024 - December 2025
Detailed observation of presented data
Transportation and Logistics ads posted a choppy year for Facebook Ads benchmarks, tracking consistently below the global CTR baseline while swinging through sharp mid-year dips and a late-year rebound. Across all available countries, the category averaged a 1.41% click-through rate versus 1.82% globally, with momentum breaking down in April and September before lifting in October. Volatility was notably higher than the market, punctuated by quick surges and setbacks rather than a smooth arc.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics across all available countries compared to the global benchmark.
The period opens at 1.61% CTR in December 2024 and ends at 1.44% in November 2025, a net decline of about 11%. The category’s high came at the start (1.61% in December 2024) while the low landed in April (1.07%), with another trough nearby in September (1.10%). Monthly swings averaged 0.23 percentage points, far more turbulent than the global benchmark’s 0.05 points.
The cadence shows more down months than up: 7 declines versus 4 gains. The sharpest single-month drop occurred in September (−0.37 points from August, roughly −25%), while the biggest lift arrived in October (+0.46 points from September, about +42%). Notable turns included a spring setback from March to April (−0.31 points) followed by a May rebound (+0.39), a midsummer fade into July (−0.19), and a strong October surge that eased modestly into November (−0.12).
Overall, CTR performance averaged 1.41% across the period, ranging from 1.07% to 1.61%.
The first quarter was relatively steady for a performance category—averaging about 1.49%—before a pronounced Q2 soft patch. April marked the low, with partial recovery in May and June. Q3 was mixed: a lift in August was quickly undone by September’s dip. Early Q4 brought the category’s clearest rebound, as October posted one of the strongest months of the year, followed by a slight cooling in November.
By contrast, the global market moved on a more consistent climb: roughly 1.69% in Q1, 1.76% in Q2, 1.92% in Q3, and about 2.00% across October–November.
Transportation and Logistics CTR trailed the global benchmark in every observed month, averaging 23% below market (1.41% vs. 1.82%). The gap was narrowest in February and December 2024 (about 5% below) and widest in September (approximately 43% below), with sizable underperformance also in April (−37%) and July (−34%).
Trend-wise, the global series rose steadily (+16% from December 2024 to November 2025), while Transportation and Logistics declined (−11%) and was materially more volatile (average monthly movement of 0.23 points vs. 0.05 globally). Note: an anomalous baseline spike in December 2025 was excluded from global averages.
Facebook Ads CTR performance for the Transportation and Logistics industry across all available countries was consistently below the global benchmark, with mid-year softness and an October rebound shaping the year’s pattern. Understanding click-through-rate benchmarks for Transportation and Logistics across all countries helps situate category performance against broader Facebook Ads benchmarks and global engagement trends.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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