See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
November 2024 - November 2025
Detailed observation of presented data
Transportation and Logistics CTR performance across all countries spent the past 13 months running below the global Facebook Ads benchmarks and moving with noticeably sharper swings. The category opened strong in November 2024 at 1.65%, faded into an April trough, then staged two rebounds—one in late spring and a second in early Q4—before settling at 1.35% in November 2025. By contrast, the global median climbed steadily through the year, creating a widening gap through late summer and into autumn. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in all countries compared to the global benchmark.
Late Q4 2024 set the tone with relatively strong engagement (1.65% in November and 1.61% in December). Q1 2025 was mixed: a brief lift in February (1.58%) bracketed by softer January and March, culminating in an April low (1.07%) that marked the category’s deepest valley. CTR then rebounded into May–June (around 1.45–1.47%), cooled into July, and slipped again in September (1.10%), the second major trough. Early Q4 brought a quick recovery to 1.52% in October before easing to 1.35% in November, a familiar late-year softening as broader platform competition intensifies.
Throughout the period, Transportation and Logistics remained below the global benchmark every month. The global median rose +16% from November 2024 to November 2025 (1.75% to 2.04%), while the category declined −19%, creating a divergent trajectory. The gap ranged from narrow in February 2025 (about 5% below the global median) to wide in September (roughly 43% below). On average, the category trailed global CTRs by about 0.40 points (around 22%). Importantly, baseline volatility was modest and upward-trending, while the category’s path was more turbulent with two pronounced troughs and quick rebounds.
In summary, Facebook Ads CTR performance for Transportation and Logistics across all countries averaged 1.42% with pronounced volatility, underperforming the 1.82% global benchmark and diverging more sharply in late summer and early Q4. Understanding click-through-rate benchmarks for Transportation and Logistics across all countries helps teams gauge category engagement against global patterns and interpret country-specific ad costs within a broader CTR context.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app