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February 2025 - February 2026
Detailed observation of presented data
Transportation and Logistics CTR on Facebook Ads spent most of 2025 running below the global benchmark, then spiked dramatically to start 2026. Across all countries, the industry’s click-through-rate averaged 1.38% through 2025 versus a 1.84% global average, a consistent underperformance of roughly 25%. The monthly rhythm was choppy: a brief lift in February, a spring slide into April, a soft September, and only a modest October bounce—followed by an outlier surge to 4.75% in January 2026 that sharply diverged from prior months. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in all countries compared to the global benchmark.
Transportation and Logistics CTR began 2025 at 1.50%, ticked up to a local high of 1.58% in February, then fell to its yearly low at 1.07% in April. The category recovered into May (1.47%) and August (1.45%), but momentum faded in September (1.10%) before a modest rebound in October (1.51%). The year closed at 1.44%, a 4% decline from January, keeping 2025’s average at 1.38%. Month-to-month volatility averaged 0.22 percentage points in 2025—over three times the global baseline’s 0.07 points—signaling a more uneven engagement profile.
The standout movement came after the calendar turned: January 2026 jumped to 4.75%, more than tripling December’s level and marking the period’s clear high. Including that single spike lifts the full-period (Jan 2025–Jan 2026) average to 1.64%, but 2025’s month-by-month profile remained notably lower and more variable than the broader market.
The category’s seasonal rhythm differed from the typical platform pattern. While many advertisers see stronger engagement into Q4, Transportation and Logistics did not show a sustained fourth-quarter lift: October rose to 1.51% but November slipped to 1.36% and December settled at 1.44%. The softer stretch ran from March through April (1.38% → 1.07%), with a secondary lull in September (1.10%). The strongest pockets were February and October, yet both peaks were moderate and short-lived relative to the year’s choppiness.
Compared with the global CTR trend, the category tracked well below market most of the year. The gap narrowed to just 4% in February (1.58% vs. 1.65%), but widened to 42% in September (1.10% vs. 1.89%). Across 2025, Transportation and Logistics averaged 1.38% while the global benchmark averaged 1.84%, placing the category about 25% below market. The global trajectory climbed steadily through the year (+24% from January to December, peaking at 2.10% in December), whereas the category slipped slightly over the same span (−4%) and displayed much sharper monthly swings. January 2026 flipped the script: the category’s 4.75% towered 128% above the global 2.08%, standing out as a pronounced outlier against prior underperformance.
Understanding Facebook Ads CTR performance for Transportation and Logistics across all countries—set against global Facebook Ads benchmarks—helps teams interpret category momentum, volatility, and seasonality. These CTR trends offer a clear view of industry ad performance relative to the global market throughout 2025 and into January 2026.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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