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July 2025 - July 2026
Detailed observation of presented data
The headline: Transportation and Logistics click-through-rate (CTR) across All countries available ran below the global benchmark for most of the year, but a late, dramatic spike pushed the market into net outperformance by June 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in All countries available compared to the global benchmark.
Starting at 0.91% in June 2025 and finishing at 3.11% in June 2026, Transportation and Logistics CTRs tell a tale of steady baseline-level activity punctuated by two pronounced spikes. Over the 13-month window the market averaged about 1.31% CTR, with a low of 0.91% (Jun 2025) and a standout high of 3.11% (Jun 2026). By contrast the global (baseline) average CTR over the same months was roughly 2.00%.
On average this industry trailed the global benchmark by about 0.69 percentage points — roughly 35% lower — across the period. Month-to-month movement was meaningful: average absolute change between months was about 0.44 percentage points, driven largely by the October 2025 jump to 1.88% and the June 2026 surge to 3.11%. Outside those spikes, the series sat in a 0.92–1.18% band for several months.
Rhythm in the data is uneven. Early Q3 (July–August 2025) showed gradual lift from summer engagement, then October 2025 produced a clear momentum spike (1.88%) before reverting in November and December. Typical Q4 variation is visible — a dip into December (0.92%) — followed by a mild rebound through early Q1 2026. April 2026 shows another mid-cycle lift (1.56%) before the pronounced spike in June 2026. Overall the series is punctuated by short bursts of higher CTR rather than a sustained, steady climb.
Compared to the global baseline, Transportation and Logistics in All countries available was below market for most months. The gap ranged substantially: at the narrowest point (October 2025) the market was only about 4% below the global CTR; at the widest (December 2025–January 2026) it trailed by roughly 55%. On average it ran about 35% lower than the global benchmark. Volatility underlines the difference — the industry’s monthly swings (~0.44 points) were roughly 7–8× the baseline’s monthly movement (~0.06 points). While the global trend rose steadily (about +17% from June 2025 to June 2026), the Transportation and Logistics curve looked choppier overall and ended the period with a dramatic +242% lift driven by the June 2026 spike.
Understanding Facebook Ads click-through-rate benchmarks for Transportation and Logistics across All countries available provides a clear, data-grounded view of CTR performance, seasonal dynamics, and how this industry compares to broader global CTR trends.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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