Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Transportation and Logistics click-through-rate (CTR) trends moved from steady underperformance to a dramatic late-period surge versus the global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in All countries available compared to the global benchmark.
Across the 13‑month window (July 2025–July 2026) the Transportation and Logistics CTR averaged about 1.46%, starting at 0.995% in July 2025 and finishing at 3.17% in July 2026 — an absolute gain of ~2.17 percentage points and a roughly 219% lift from start to finish. The series ranged from a low of 0.92% (December 2025) to a high of 3.17% (July 2026). By contrast, the global baseline CTR averaged ~2.04% over the same period, with a narrower range of roughly 1.87% to 2.34%.
Monthly movement was choppy: notable spikes in October 2025 (1.88%), April 2026 (1.57%), and a pronounced double peak in June–July 2026 (2.80% → 3.17%). Troughs clustered in late Q4 and early Q1, with December 2025 at the period low. Over the full period the Transportation and Logistics series registered an average absolute month‑to‑month change of ~0.43 percentage points, indicating substantial volatility.
The rhythm shows softer engagement into late Q4 (December’s 0.92% was the calendar low) and a muted rebound in early Q1 (January–March sat between ~0.95% and 1.10%). April produced a clear uplift (1.57%), followed by a dip in May (1.09%) and then an aggressive surge in June–July 2026. That June–July acceleration dominates the narrative: June rose by ~1.71 points versus May, then added another ~0.36 points into July. These swings give the period a stop‑start feel rather than a smooth seasonal curve.
Compared to the global benchmark, Transportation and Logistics in All countries available trailed for most of the year. On average it ran about 29% below the global CTR (1.46% vs. 2.04%). At its narrowest gap the industry was only ~4–5% below global CTRs in October 2025; at its widest negative gap it was roughly 55% below in December 2025 and January 2026. The pattern flips in mid‑2026: June’s 2.80% was ~39% above the global level for that month, and July’s 3.17% remained ~36% above the baseline. Volatility reinforces the contrast — Transportation and Logistics showed average monthly swings (~0.43 points) more than five times the baseline’s average monthly movement (~0.08 points).
This data-driven snapshot of CTR performance integrates Facebook Ads benchmarks, CTR performance, CPM analysis context, and broader CPC trends to illuminate industry ad performance and country-specific ad costs patterns. Understanding Facebook Ads click-through-rate benchmarks for Transportation and Logistics in All countries available provides a clear comparative view of engagement trends against global patterns.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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