See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
January 2025 - January 2026
Detailed observation of presented data
Across all countries, Transportation and Logistics CTR sat consistently below the global Facebook Ads benchmarks in 2025, but the story isn’t a straight line. The year opened near 1.50% and ended at 1.49%, a flat finish that masks two pronounced troughs in April and September and sharp rebounds immediately after. Compared to the steadily rising global trend, Transportation and Logistics showed a stop‑start rhythm with bigger month-to-month swings and shorter-lived peaks.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics across all countries compared to the global benchmark.
CTR for Transportation and Logistics averaged 1.39% across the year, ranging from a low of 1.07% in April to a high of 1.58% in February. The year began at 1.50% in January, lifted to its annual high in February (1.58%), then fell through March (1.38%) into the April trough (1.07%). A strong May rebound (1.47%) and steady June (1.45%) gave way to a midyear dip in July (1.25%), a brief August recovery (1.45%), and a second trough in September (1.10%). Q4 stabilized above 1.40% with October at 1.51%, November at 1.41%, and December closing at 1.49%, effectively flat versus January (−0.4%).
Volatility was a defining feature. Average absolute month-to-month movement was 0.21 percentage points, with the sharpest swings occurring around the troughs: April to May (+0.39 points) and September to October (+0.42 points). By contrast, quieter moves appeared in late spring (May to June, +0.02 points) and late fall (October to November, −0.11 points; November to December, +0.09 points).
The year followed a two‑dip pattern with rebounds: early spring softness (April low), a recovery into early summer, then another late‑Q3 slide (September low) followed by a Q4 lift. On a quarterly view, Q3 was softest (average ~1.27%), Q2 modest (~1.33%), while Q1 (~1.49%) and Q4 (~1.47%) were stronger and nearly interchangeable. This shape differs from the broad market’s familiar climb into Q4, where global CTRs typically intensify alongside year‑end competition and seasonal demand; Transportation and Logistics did participate in the October lift, but only partially and with more variability.
The industry lagged the global benchmark throughout. Transportation and Logistics’ average CTR (1.39%) trailed the all‑industry global average (1.84%) by roughly 25%. The gap tightened most in February (about 5% below global) and January (11% below), then widened during the troughs: April (−37%) and especially September (−42%), the widest spread of the year. From January to December, the global benchmark climbed steadily (+26% to 2.12%), while Transportation and Logistics ended essentially flat.
Volatility also diverged. The industry’s average monthly movement (~0.21 points) was about three times the global pace (~0.07 points), making Transportation and Logistics more choppy than the broader market. Even during the Q4 upswing, the category remained below market—October sat roughly 25% under the global CTR, and December closed nearly 30% lower despite stabilization.
In sum, Facebook Ads CTR performance for Transportation and Logistics across all countries averaged 1.39% in 2025—below the 1.84% global benchmark, with notable troughs in April and September and brief rebounds in May, August, and October. Understanding Facebook Ads click‑through‑rate benchmarks for the Transportation and Logistics industry across all countries helps teams situate category performance within broader Facebook Ads benchmarks and track how CTR trends diverge from global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app