Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
The headline: click-through-rate (CTR) in the United Arab Emirates moved below the global benchmark for the full 13‑month window but ended the period with clear upward momentum. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in the United Arab Emirates compared to the global benchmark.
UAE CTR started at 1.32% in July 2025 and finished at 1.68% in July 2026 — a gain of about +27% from first to last month. Over the 13 months the UAE median CTR averaged roughly 1.46%, with a low of 1.15% (August 2025) and a peak of 1.88% (January 2026). By contrast the global baseline averaged about 2.04%, ranging from 1.87% to 2.34%.
Monthly movement in the UAE was pronounced. Notable lifts include December→January (+27% month-on-month, to 1.88%) and April→May (+38%, to 1.87%). Sharp reversals also occurred: May→June plunged roughly −38% (from 1.87% to 1.16%). Overall, the UAE saw average absolute month-to-month moves of ~0.28 percentage points, indicating material month-over-month swings.
Rhythm in the UAE series shows intermittent bursts rather than a smooth seasonal arc. Late‑year into early‑year produced a strong spike (Dec→Jan), and spring produced another peak (May). Summer troughs were visible in August 2025 and again in June 2026. These softer mid‑year months contrast with the sharper uplifts around year‑end and the spring rebound — a pattern of spikes and pullbacks across quarters rather than a steady seasonal ramp.
The baseline global series is steadier: the global monthly absolute change averaged ~0.08 points and the global trend climbed modestly through the period, peaking in July 2026.
Throughout the year the United Arab Emirates trailed the global benchmark. UAE CTR was about 28% below the global average across the 13 months. Month-to-month gaps varied: at its narrowest the UAE was ~10% below global levels (May and January), and at its widest the UAE lagged by roughly 42% (June). Compared with the global pattern, the UAE series was far more volatile — roughly 3.5× greater average monthly swing in percentage‑point terms.
Understanding Facebook Ads click-through-rate benchmarks for All industries in the United Arab Emirates helps advertisers evaluate engagement trends and compare performance to global patterns.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise during Ramadan and Eid, especially in e-commerce, gifting, F&B, and beauty. UAE National Day campaigns may increase local bidding in travel, banking, and luxury retail. Dubai Shopping Festival raises CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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