Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Great Britain’s click-through-rate (CTR) pattern over the past 13 months tells a story of steadier baseline engagement but choppier local momentum. The UK market ran consistently below the global benchmark, with a modest end-point near its start but several pronounced swings in between. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
This analysis explores ad performance trends for All industries in Great Britain compared to the global benchmark.
CTR in Great Britain began at 1.645% in July 2025 and closed the series at 1.624% in July 2026 — a small net decline of about 1.3% from start to finish. The monthly median across the period was roughly 1.59%. The high water mark was December 2025 at 1.852%, and the low was March 2026 at 1.416% — an intra-year swing of about 0.44 percentage points (≈28% relative from trough to peak). By contrast, the global (baseline) median averaged about 2.04% over the same months, ranging from 1.868% to 2.337%.
Key monthly movements include a drop through late summer into September 2025 (1.55% → 1.43%), a sharp lift into November–December (peaking at 1.85%), and a notable trough in March 2026 (1.42%) before more muted recovery into mid-2026. Those ups and downs create an overall narrative of intermittent lifts and declines rather than a steady trend.
Seasonality shows a familiar Q4 peak for Great Britain, with the highest median CTR in December 2025 (1.852%). Early-year softness is visible: January–March 2026 fell below the period average, with March marking the year’s trough. The mid-year months (April–July 2026) display moderate rebound and consolidation around the 1.55–1.63% band. Globally, the baseline exhibits a steadier climb across the year, with a pronounced jump into July 2026.
Volatility measured as average absolute month-to-month movement was about 0.124 percentage points in Great Britain versus roughly 0.080 points globally — GB showed roughly 50–60% higher month-to-month swings.
Across the year Great Britain ran below the global CTRs: on average about 22% lower than the baseline (1.59% vs. 2.04%). The gap narrowed to roughly 10% below global in November–December 2025 and widened to around 32% below in March 2026 and again in July 2026. Meanwhile the global trend rose ~25% from July 2025 to July 2026; Great Britain’s trend was comparatively flat, characterized by sharper short-term moves.
Understanding Facebook Ads click-through-rate benchmarks for all industries in Great Britain helps advertisers evaluate engagement trends and compare performance to global patterns.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting United Kingdom, advertisers experience moderate to high costs with strong performance in urban areas. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Late November (Black Friday/Cyber Monday surge), Late December (Christmas & Boxing Day promotions), Early May holiday weekend promotions
CPM and CPC may increase around early May and late August bank holidays as people travel or browse retail. Black Friday/Cyber Monday may raise retail CPMs in fashion, electronics, and online shopping. Late December typically has peak CPMs, so e-commerce budgets may need an earlier ramp-up.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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