See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
July 2025 - July 2026
Detailed observation of presented data
The headline: U.S. click-through-rates climbed steadily over the 13‑month window, running a few points above the global median while showing sharper springtime lifts and two notable spikes in December and April. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in the United States compared to the global benchmark.
CTR in the United States began at 1.84% in June 2025 and finished at 2.24% in June 2026 — an absolute gain of roughly 0.40 percentage points, about a +21.7% rise from the start. Over the period the U.S. median CTR averaged ~2.08%, with values ranging from a low of 1.836% (June 2025) to a high of 2.284% (April 2026). Month-to-month moves were measurable but not erratic: average absolute monthly change was about 0.064 percentage points.
Two clear lifts stand out: a December 2025 uptick to 2.121% (up ~0.13 points from November) and a stronger spring peak in April 2026 at 2.284% (up ~0.13 points from March). There were smaller pullbacks — November 2025 slipped slightly after an October rise, and May 2026 saw a modest decline from the April peak — creating a rhythm of lift, mild decline, and rebound across the year.
SEO context: this timeline frames Facebook Ads click-through-rate benchmarks, CTR performance, and how country-specific ad costs and engagement behave for all industries in the United States.
Seasonally, the dataset shows a typical Q4 lift through December, followed by a steady start to the new year and a stronger peak in mid-spring (April). December’s spike aligns with higher engagement momentum, while the April high suggests a separate springtime surge rather than a Q4 hangover. Early Q1 (January–February) continued the upward trend rather than a pronounced trough, and volatility around holiday and spring months was the most pronounced.
Across months the pattern is rhythmic: incremental gains into Q4, consolidation and a small rise through early Q1, then a sharper spring lift and minor correction into late spring.
Compared with the global baseline, the United States ran consistently above market. The global (baseline) average over the same period was about 2.00% versus the U.S. average of ~2.08% — roughly +3.8% higher in the U.S. each month on average. Monthly gaps ranged from roughly +2.6% (August/December) to +7.3% (June 2026) relative to the baseline. In absolute terms the U.S. led the benchmark every month by 0.03–0.15 percentage points, and U.S. month‑to‑month volatility (avg ~0.064 points) was about 9% higher than the global month‑to‑month average (~0.058 points), signaling slightly choppier movement around those lifts.
Keywords reflected: Facebook Ads benchmarks, CTR performance, CPC trends and CPM analysis appear alongside country-specific ad costs and industry ad performance for context.
Understanding Facebook Ads click-through-rate benchmarks for all industries in the United States provides a clear picture of engagement momentum — a steady year-over-year lift with pronounced Q4 and spring peaks that outpace the global median.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting United States, advertisers often face higher costs due to high competition and purchasing power. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Thanksgiving & Black Friday weekend), December (Christmas), Back-to-school (July–September), Summer travel season (Memorial Day onwards)
CPM and CPC might rise around major holidays like Memorial Day, Independence Day, and Labor Day, especially in travel and entertainment. Black Friday/Thanksgiving weekend triggers massive spikes in retail ad competition. December ad demand typically peaks—retail campaigns require significantly higher budgets. Back-to-school promotions drive increased competition. Juneteenth may see regional engagement rise.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app