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January 2025 - January 2026
Detailed observation of presented data
The Venture Capital & Investment category ran decisively above the global Facebook Ads benchmarks for click-through rate (CTR) in 2025, but with far choppier month-to-month movement. Across all countries, CTR averaged 2.47% for the year versus the 1.84% global median—a 34% uplift. The story is one of strong engagement punctuated by dramatic dips and rebounds: a low in March, a powerful lift into June, a midsummer slide, and a steady Q4 plateau. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment across all countries compared to the global benchmark.
The year opened strong at 2.71% in January and closed essentially flat at 2.70% in December, yet the path between those points was anything but smooth. CTR fell to its yearly low in March at 1.40% (down 48% from January), then rebounded sharply to 2.66% in April and peaked at 3.50% in June—the year’s high. A steep July drop to 1.93% (-45% from June) gave way to another surge in September at 3.11%, before settling into a tighter Q4 band between 2.53% and 2.70%.
By contrast, the global CTR trend moved within a narrower corridor—from 1.66% in February to 2.12% in December—averaging 1.84% with modest month-to-month shifts (0.07 points on average).
Seasonally, the category showed a Q1 trough centered in March, a strong Q2 culminating in June, and a mixed Q3 with a midsummer softness before a September rebound. Q4 stabilized: October (2.53%), November (2.58%), and December (2.70%) formed a consistent plateau. While global CTRs typically firm up into the holiday period, the industry’s Q4 rhythm was steady rather than spiky, suggesting a sustained engagement baseline after earlier highs and lows.
Venture Capital & Investment outperformed the global CTR in 10 of 12 months. The advantage was widest in June (+96% vs. global) and September (+65%), and narrowest in July (+2%). Only March (-19%) and August (-14%) trailed the global median. The global curve climbed steadily over the year (+26% from January to December), while the industry-specific trend was more turbulent and ended essentially flat (-0.5% from January to December). The category’s wider range (2.10 points vs. the global 0.46) underscores its higher sensitivity to monthly dynamics.
Understanding Facebook Ads CTR performance benchmarks for the Venture Capital & Investment industry across all countries helps marketers ground channel expectations, compare against global patterns, and contextualize this category’s above-market yet more volatile engagement profile alongside broader CPC trends and CPM analysis.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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