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February 2025 - February 2026
Detailed observation of presented data
Venture Capital & Investment ads across all countries posted higher click-through rates than the market in 2025, but with far sharper swings month to month. The year opened strong, sank to a March low, then surged to a June peak before a midyear pullback and a steadier finish in Q4. Compared with the global Facebook Ads benchmarks, CTR performance in this industry was consistently above average yet notably more volatile, with two pronounced rallies defining the narrative. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment across all countries compared to the global benchmark.
CTR started at 2.71% in January and ended at 2.78% in December, a modest +3% lift across the year. The annual low arrived in March at 1.40%, followed by a rapid rebound through Q2 to a June high of 3.50%. After a sharp July–August correction (down to 1.63% in August), the metric climbed again to 3.11% in September and settled into a tighter 2.53%–2.78% range through Q4.
Across 2025, CTR averaged 2.47% for Venture Capital & Investment, ranging 2.10 percentage points between the March trough and June peak. Month-to-month movements were large: the average absolute swing was 0.72 points, with three outsized jumps (+1.27 points in April, +1.00 in June, +1.48 in September) and one steep drop (−1.57 in July). By contrast, the global median CTR changed just 0.07 points on average month to month, underscoring how much choppier this industry performed.
The year’s rhythm followed a two-wave pattern:
Quarterly averages highlight the cadence: Q1 at 2.15%, Q2 at 2.89% (the strongest quarter), Q3 at 2.22% after the midyear dip, and Q4 at 2.63%.
Compared with the global benchmark (1.84% average CTR in 2025), Venture Capital & Investment ran about 35% higher on average (2.47%). The category outperformed the market in 10 of 12 months. The two exceptions were March (−20% versus global) and August (−14%), both coinciding with the year’s soft patches. At its narrowest gap, July sat only 3% above market; at its widest, June nearly doubled global CTRs (+96%), with September also elevated (+65%).
Trend-wise, the global benchmark rose steadily from January to December (+25%), while Venture Capital & Investment ended roughly flat relative to its strong January start (+3%) after a midyear surge and correction. The industry’s range (2.10 points) was roughly five times wider than the global range (0.45 points), and monthly volatility was about eleven times higher, signaling a more dynamic engagement environment across all countries.
Understanding Facebook Ads click-through rate benchmarks for the Venture Capital & Investment industry across all countries reveals a high-CTR, high-volatility pattern: strong Q2 momentum, a midyear dip, and a steadier Q4 above the market. This CTR performance context—alongside broader CPC trends and CPM analysis—helps benchmark industry ad performance against global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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