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November 2024 - November 2025
Detailed observation of presented data
Venture Capital & Investment ads posted a high-engagement year globally, running well above the all‑industry benchmark while swinging more sharply month to month. Click‑through‑rate (CTR) averaged 2.46% across all countries versus 1.80% for the global all‑industry baseline, with peak visibility in June and a brief late‑summer trough before rebounding into autumn. The story is one of persistent outperformance, punctuated by big mid‑year surges and a choppy Q3.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment across all countries compared to the global benchmark.
The period opens at 2.18% CTR in November 2024 and closes at 2.53% in October 2025, a 16% lift end to end—roughly in line with the market’s 16% gain over the same months (1.75% to 2.04%). Within that arc, Venture CTR ranged from a low of 1.65% in August to a high of 3.50% in June. The average of 2.46% masks notable swings: month‑over‑month volatility averaged 0.66 percentage points, with standout moves of +1.01 points in January, +1.00 points into June, a −1.57 point reset in July, and a sharp +1.51 point rebound in September.
Key beats:
The rhythm broadly tracked familiar seasonality: a softening into late Q4, renewed engagement in early Q1, and firmer spring performance. The standout deviation came mid‑year. Q2 was elevated, capped by June’s peak, while Q3 dipped meaningfully before recovering in September. Averaging 2.73% across January–June and 2.31% across July–October, Venture Capital & Investment CTR eased about 15% between halves, even as October signaled stabilization above the yearly mean. Market‑wide, the all‑industry benchmark rose more steadily through the year, particularly into late Q3 and Q4.
Across overlapping months, Venture Capital & Investment outperformed the global Facebook Ads benchmark in 11 of 12 instances, trailing only in August (1.65% vs. 1.94%, about 15% below the market). The widest advantages appeared in June (+93% vs. global) and September (+65%), with narrower spreads in December (+1%) and July (+2%). On average, Venture CTR ran about 37% above the market (2.46% vs. 1.80%).
The profile was also more volatile: average monthly movement of 0.66 percentage points compared with 0.05 for the global series, highlighting a choppier engagement landscape for this industry. Still, the long‑run slope was similar—both Venture and the global benchmark rose roughly 16% from November to October—underscoring that the gap is level rather than directional.
Overall, Facebook Ads click‑through‑rate benchmarks for Venture Capital & Investment across all countries show consistently above‑market engagement with pronounced mid‑year swings and a late‑year reset above trend. This CTR performance view complements broader Facebook Ads benchmarks often evaluated alongside CPC trends, CPM analysis, and country‑specific ad costs, helping ground industry ad performance in a global context.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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