Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
The clearest story here is one of above-market averages with episodic surges — Venture Capital & Investment ads across All countries available delivered a higher-than-benchmark click-through-rate (CTR) but with pronounced volatility. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment in All countries available compared to the global benchmark.
Across the five observed points, Venture Capital & Investment CTR averaged about 2.72%, starting at 2.42% in August 2025 and finishing at 2.09% in May 2026 — a modest net decline of roughly 13.7% from the first to last datapoint. The series shows a clear low in January 2026 (2.05%) and a standout high in April 2026 (4.21%). That April spike doubles the typical baseline for the same month and creates a peak-to-trough range of about 2.15 percentage points (from 2.05% to 4.21%).
Compared with the global baseline average of roughly 2.04% over July 2025–July 2026, the venture sector’s mean CTR is about 0.68 points, or ~33% higher. Month-by-month contrasts are varied: August 2025 was about +29% above baseline (2.42% vs 1.88%), October 2025 ran ~+43% (2.82% vs 1.97%), January 2026 slipped to ~3% below global (2.05% vs 2.11%), April 2026 surged to ~94% above global (4.21% vs 2.17%), and May 2026 sat nearly level with baseline (+0.5%).
Volatility is a defining feature: the Venture Capital & Investment series shows a standard deviation of roughly 0.79 percentage points across the sampled months, compared with about 0.13 points for the baseline — roughly six times more variable than the market benchmark.
Rhythm in the data looks irregular rather than strictly seasonal. There’s an early Q4 lift into October 2025, a decline into the Q1 low in January 2026, and then a pronounced spike in April 2026 before a retreat in May. This pattern reads as episodic demand or creative-to-audience resonance moments rather than a smooth seasonal curve. For context, the global baseline traces a milder rise and dip across the same period, with less pronounced monthly swings.
On average, Venture Capital & Investment CTRs in All countries available ran above market: +33% versus the global baseline. Yet the relationship is dynamic — at its narrowest the sector was slightly below the global level (January 2026, about 3% lower), and at its widest it outpaced the global benchmark by roughly 94% (April 2026). The sector is therefore “above average” on mean CTR but “more volatile” month-to-month compared with the broader market.
Understanding Facebook Ads click-through-rate benchmarks for Venture Capital & Investment in All countries available clarifies how industry ad engagement measures up against global CTR performance, CPM analysis, CPC trends, and country-specific ad costs.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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