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July 2025 - July 2026
Detailed observation of presented data
Venture Capital & Investment click-through rates ran substantially above the global median across the observed months, with a choppy mid-summer dip and a rebound into October. This market showed higher absolute CTRs and roughly double the month-to-month swing of the overall baseline, punctuated by a clear high in October and a soft spot in August. “This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.” “This analysis explores ad performance trends for Venture Capital & Investment in All countries compared to the global benchmark.”
Across the three available points, CTR for Venture Capital & Investment averaged about 2.59% (June 2025 to October 2025), starting at 2.64% in June, sliding to a low of 2.43% in August, then lifting to a high of 2.71% in October. That’s an absolute range of 0.29 percentage points and a high-to-low swing of roughly 12% relative. Month-to-month equivalent volatility (annualized from the two-month gaps) works out to about 0.12 percentage points — noticeably punchier than the global baseline.
By contrast, the global baseline across June 2025–June 2026 averaged ~2.00% CTR, rising from 1.78% in June 2025 to about 2.08% in June 2026 (a ~0.31-point, or +17% increase). Baseline monthly changes averaged roughly 0.06 percentage points absolute, highlighting that Venture Capital & Investment activity was both higher and more variable in the sampled months.
The limited cadence shows a summer dip followed by an autumn rebound: June → August saw a decline of about 0.21 points (≈ −8.0%), then August → October delivered a stronger recovery of ~0.29 points (≈ +11.8%). The pattern reads like a short-cycle trough through late summer with momentum building into Q4. The baseline sequence is steadier: gradual gains through late 2025 into early 2026 with a peak near April 2026 (≈2.17%) before small rebalancing, reflecting a more muted seasonal rhythm.
In every observed month, Venture Capital & Investment CTRs in All countries were above the global benchmark. June’s gap was the widest: Venture Capital & Investment posted 2.64% vs. a 1.78% global median — roughly +48% relative. The narrowest gap was in August (+29%), with October sitting at about +38% above the baseline. Put simply: Venture Capital & Investment in All countries ran meaningfully above market levels and displayed greater volatility — roughly double the baseline’s month-to-month absolute movement (≈0.12 vs. ≈0.06 percentage points).
Understanding Facebook Ads click-through-rate benchmarks for Venture Capital & Investment in All countries provides a clear lens on CTR performance, CPC trends, CPM analysis and country-specific ad costs when comparing industry ad performance to broader global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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