Compare CTR benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Wellness & Holistic Health CTR ran slightly above the global benchmark across the last 13 months, with a clear late‑cycle lift and a few sharp swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health in All countries available compared to the global benchmark.
Click‑through‑rate (CTR) for Wellness & Holistic Health started at 1.85% in July 2025 and finished at 2.42% in July 2026 — a roughly 31% rise from start to finish. Over the period the category averaged about 2.14% CTR, with a low of 1.85% (July 2025) and a high of 2.42% (July 2026). Monthly swings were frequent: notable uplifts occurred in August 2025 (+0.26 points vs July) and April–July 2026 (peaking in July), while the steepest single drop came in October→November 2025 (−0.32 points).
By comparison the baseline (global) series averaged about 2.04% CTR over the same months. Wellness & Holistic Health was above that global pace in 10 of 13 months, with the biggest outperformance in October 2025 (about +17% vs baseline) and the largest underperformance in June 2026 (about −4% vs baseline).
The rhythm shows two visible peaks: fall (October 2025) and late spring/early summer (April–July 2026). December and January held firm with above‑average engagement (December ~2.22%, January ~2.28%), while late spring produced a mid‑period softness (May–June 2026 dipped to ~2.01% and 1.94% respectively) before a sharp rebound into July 2026 (2.42%). Across the year, the category displayed episodic surges and pullbacks rather than a steady trend — a pattern consistent with campaign cadence and momentary audience shifts in this sector.
Against the global baseline, Wellness & Holistic Health ran modestly ahead on average (+~0.10 percentage points, or ~5% relative lift). Monthly gaps varied: the narrowest negative gap was about −1% in July 2025, and the widest positive gap reached roughly +17% in October 2025. Volatility was meaningfully higher for Wellness & Holistic Health: average monthly movement measured about 0.19 percentage points versus roughly 0.08 points in the global benchmark — more than twice the baseline variability. In short, Wellness & Holistic Health CTRs were generally above market but also notably more volatile than the global average.
Understanding Facebook Ads click‑through‑rate benchmarks for Wellness & Holistic Health in All countries available helps advertisers evaluate CTR performance, compare industry ad performance to broader CPM analysis and CPC trends, and interpret country‑specific ad costs in a global context.
Facebook advertising cost benchmarks
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. Why we use median instead of average A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTR values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it. Calculate it by dividing total clicks by total impressions, then multiplying by 100. A high CTR can indicate that an ad resonates with its audience and may improve relevance score, which can lower overall costs.
Average Facebook ad CTR across industries is around 0.90-1.10%. Use your industry, audience targeting, and campaign objectives when choosing a benchmark.
Low CTR can result from audience targeting, creative, or a mismatch between ad content and audience needs. Check whether the visuals draw attention, the copy addresses clear pain points, and the targeting reaches people interested in the offer.
CTR is useful in context. A high CTR can signal that creative works, but it does not guarantee conversions. Review it with metrics such as conversion rate.
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