See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
November 2024 - November 2025
Detailed observation of presented data
Wellness & Holistic Health CTR performance ran above the market for most of the year and gathered momentum mid-year, culminating in a pronounced late-summer peak before easing into Q4. Compared to the global, all-industry benchmark, the category delivered higher engagement and sharper month-to-month swings—an elevated, more animated rhythm rather than a flat climb.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health across all countries compared to the global benchmark.
Starting at 1.71% in November 2024 and ending at 2.22% in November 2025, Wellness & Holistic Health CTR rose roughly 30% over 13 months. The period’s low arrived in February 2025 at 1.66%, followed by a spring rebound (1.85% in March, 1.84% in April). A clear step-change began in May (2.08%), consolidating into a strong run through the summer and early fall: 2.21% in July, 2.43% in August, and a cycle-high 2.45% in September. CTR softened in October (2.35%) and November (2.22%) but remained elevated versus the early months.
Across the full window, Wellness & Holistic Health averaged 2.02% CTR, with a range of 0.80 percentage points between its low (February) and high (September). Volatility averaged 0.11 points per month, reflecting more pronounced swings than a typical, smooth buildup.
By contrast, the global all-industry benchmark averaged 1.82% CTR over the same months. It climbed from 1.75% in November 2024 to 2.04% in November 2025 (+16%), with a narrower 0.39-point range and milder monthly volatility (about 0.05 points).
The category’s rhythm followed a familiar arc: softer engagement through late Q4 into early Q1, a February trough, then a steady spring lift. June briefly retraced from May’s jump before a decisive Q3 surge, peaking in September. Early Q4 cooled from the highs, with October and November pulling back but still outperforming the first half of the period. This mirrors typical Facebook Ads benchmarks where competition intensifies later in the year, while engagement often rebounds after early-year lulls.
Wellness & Holistic Health remained above market in 11 of the 13 months, at times significantly. The gap was near parity in February 2025 (essentially equal to global) and widest in September, when the category’s 2.45% CTR sat about 28% above the 1.91% global level. From May through October, the category consistently outpaced the global benchmark by double digits, highlighting a mid-year structural lift. Notably, October diverged: the global benchmark reached one of its yearly highs (2.04%), while the category cooled from September’s peak to 2.35%—still elevated but off its apex.
Overall, the category averaged about 11% higher CTR than the global benchmark (2.02% vs. 1.82%) and exhibited roughly 2.2x greater month-to-month volatility. The global trend rose steadily (+16%), while Wellness & Holistic Health climbed faster (+30%) with a choppier profile.
Facebook Ads benchmarks for click-through rate show Wellness & Holistic Health outperforming the global average across all countries, with a mid-year step-up and a pronounced Q3 peak. This CTR performance snapshot helps frame industry ad performance relative to broader Facebook Ads benchmarks and provides context alongside CPC trends, CPM analysis, and country-specific ad costs across all countries. Understanding Facebook Ads click-through-rate benchmarks for Wellness & Holistic Health across all countries clarifies how the category’s engagement patterns compare to global norms.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app