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July 2025 - July 2026
Detailed observation of presented data
Wellness & Holistic Health click-through rates (CTR) ran slightly above the global baseline across most of the 13-month window, but with noticeably sharper swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health in All countries available compared to the global benchmark.
CTR for Wellness & Holistic Health started at 1.78% in June 2025 and finished near 1.82% in June 2026 — a modest +2.1% lift from start to finish. The 13-month average CTR for the vertical was roughly 2.10%, compared with a baseline (all industries) average of about 2.00% — roughly a 5% premium to the global benchmark.
Highs and lows: the vertical peaked at 2.38% in April 2026 (the highest month) and bottomed at 1.78% in June 2025 (the lowest), giving a range of about 0.60 percentage points. Notable month-to-month momentum includes a sharp rise from July to August 2025 (+0.27 points, +15%), a pronounced October 2025 lift to ~2.33% (a visible Q4 uptick), a pullback in November 2025, and a rebound into January 2026 (2.35%). The late-April high (2.38%) represents the strongest single-month lift versus the June 2025 start (+34% vs. start).
Volatility: absolute month-to-month movement averaged about 0.18 percentage points for Wellness & Holistic Health — more than triple the baseline’s average monthly swing (~0.06 points). That makes the vertical materially more volatile than the overall market.
Rhythm across the year shows a summer-to-autumn build (July → Oct), a short November dip, then a winter rebound into January. Early 2026 held steady above baseline through April before a sharp softening in May and June. The pattern reads like a mid-year ramp into Q4 activity, a late-year correction, and a fresh Q1 lift — with a second spring peak in April followed by a sharper-than-average decline into early summer.
This cadence produces higher peaks but also deeper pullbacks than the general market: the Wellness & Holistic Health CTR rises more aggressively into spikes and falls more quickly in the troughs.
Across the period Wellness & Holistic Health was above the market benchmark in 10 of 13 months, and below in three (July 2025, May 2026, June 2026). Relative differences ranged from a narrow +0.3% point edge in June 2025 to a wide outperformance of about +0.36 points in October 2025. On a percent basis the vertical outpaced global CTRs by up to ~18% in October and consistently held a positive gap through most months; the largest downside gap occurred in June 2026 (about −0.26 points, roughly −13% versus baseline). In short, Wellness & Holistic Health ran above market on average but was also markedly more volatile.
Understanding Facebook Ads click-through-rate benchmarks and CTR performance for Wellness & Holistic Health in All countries available clarifies how industry ad performance compares to global CPM analysis and CPC trends, and frames expectations around country-specific ad costs and overall Facebook Ads benchmarks for this vertical.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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