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August 2025 - August 2026
Detailed observation of presented data
Wellness & Holistic Health CTR ran slightly above the global benchmark across the last 13 months, with a clear late‑cycle lift and a few sharp swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health in All countries available compared to the global benchmark.
Click‑through‑rate (CTR) for Wellness & Holistic Health started at 1.85% in July 2025 and finished at 2.42% in July 2026 — a roughly 31% rise from start to finish. Over the period the category averaged about 2.14% CTR, with a low of 1.85% (July 2025) and a high of 2.42% (July 2026). Monthly swings were frequent: notable uplifts occurred in August 2025 (+0.26 points vs July) and April–July 2026 (peaking in July), while the steepest single drop came in October→November 2025 (−0.32 points).
By comparison the baseline (global) series averaged about 2.04% CTR over the same months. Wellness & Holistic Health was above that global pace in 10 of 13 months, with the biggest outperformance in October 2025 (about +17% vs baseline) and the largest underperformance in June 2026 (about −4% vs baseline).
The rhythm shows two visible peaks: fall (October 2025) and late spring/early summer (April–July 2026). December and January held firm with above‑average engagement (December ~2.22%, January ~2.28%), while late spring produced a mid‑period softness (May–June 2026 dipped to ~2.01% and 1.94% respectively) before a sharp rebound into July 2026 (2.42%). Across the year, the category displayed episodic surges and pullbacks rather than a steady trend — a pattern consistent with campaign cadence and momentary audience shifts in this sector.
Against the global baseline, Wellness & Holistic Health ran modestly ahead on average (+~0.10 percentage points, or ~5% relative lift). Monthly gaps varied: the narrowest negative gap was about −1% in July 2025, and the widest positive gap reached roughly +17% in October 2025. Volatility was meaningfully higher for Wellness & Holistic Health: average monthly movement measured about 0.19 percentage points versus roughly 0.08 points in the global benchmark — more than twice the baseline variability. In short, Wellness & Holistic Health CTRs were generally above market but also notably more volatile than the global average.
Understanding Facebook Ads click‑through‑rate benchmarks for Wellness & Holistic Health in All countries available helps advertisers evaluate CTR performance, compare industry ad performance to broader CPM analysis and CPC trends, and interpret country‑specific ad costs in a global context.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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