Superads Latest Product Updates, Feb 2025
This month we’re rolling out quite a few useful improvements to enhance how you share, analyze and optimize your ads.
Let’s dive into what’s new.
Need quick feedback or want to showcase an ad to a colleague or client? You can now generate shareable links for individual ads, making collaboration smoother and faster. No more screenshots or lengthy explanations—just share the ad with a click.
Better insights for TikTok & LinkedIn
We’ve upgraded TikTok and LinkedIn reporting with:
- Copy and Headline breakdowns to help you understand what messaging works best.
- AI-analyzed dimensions with a 30% boost in accuracy, ensuring smarter campaign decisions.
These enhancements give you deeper creative insights, helping you fine-tune your strategy across these key platforms.
Unified currency for multi-account reporting 🌍
Managing multiple ad accounts in different currencies? We’ve got you covered. Superads now automatically converts currencies for seamless multi-account reporting, providing a consistent view of ad spend, revenue and ROI. No more manual calculations—just clear, actionable insights.
Sync time slashed by up to 90%! 🎉
Syncing large accounts had become a challenge, so we made major improvements:
- 80-90% faster syncing times
- Large accounts now sync in under 20 minutes (previously 6+ hours!)
- Initial full sync still takes several hours, but daily syncing is now significantly faster
This means less waiting and more time optimizing your campaigns.
Introducing the Superads Friends Referral Program 💰
Want to earn by sharing Superads? Our new Friends Affiliate Program gives you 45% of the first-year subscription for every referral. Yes, 45%.
- Simple & transparent tracking
- Fast payouts
- Dedicated support to help you succeed
Ready to join? Sign up here.
Join our referral program
Earn 45% of the first-year subscription
for every referral.
What’s next?
We’re working on exciting new features, including:
- A more flexible date picker
- Comparison features to analyze trends more effectively
- A YouTube connector for expanded insights
- A new AI chat reasoning model to help guide your next steps with greater precision
Stay tuned for more Superads news.
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How we built Superads Scores: the science behind simplicity
At Superads our goal is to make ad creative analysis easier, faster, better.. That’s why we're introducing Superads Scores this week: a simple percentile-based metric that tells you how your ad performance is ranked in your own account. It sounds simple but, under the hood, this simplicity is powered by quite a bit of data science.Let’s walk you through what’s happening behind the scenes and why we chose this approach.Treating ads as stochastic random variablesEvery ad metric (CTR, engagement rates, thumbstop ratio, hold time, and conversion rate) is treated as a stochastic random variable. This lets us account for the natural variability in performance between ads.Our research is based on analyzing data from over 15,000 ad accounts and $2.2 billion in ad spend. By treating every ad metric as stochastic variables, we’re able to model the natural variability in ad performance and continuously refine our understanding of what great looks like. As more data flows in, the percentile estimates get sharper, and our system becomes even better at identifying standout creative.